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Ben Lynch
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“Every two days now we create as much information as we did from the dawn of civilization up until 2003.” Eric Schmidt, Ex-CEO Google (04.08.2010)
“[...] data without human interpretation is as useful as Esperanto.” Fredrik Sarnblad, Planning Director BBH
The Brief How can brands make better decisions based on real-time fashion news, social comment, industry data, etc.
We’re providing you with an engine. Not the fuel.
WORKSHOP AGENDA 09:00 DIGITAL DATA - HOW IT CAN HELP YOU? 09:30 WHAT IS RELEVANT DATA? 11:15 HOW IS DATA GATHERED AND FILTERED? 12:15 DATA VS. INFORMATION 13:15 HOW INFLO EVOLVES BY USAGE NEEDS CLARIFICATION WORKSHOP
FEEDBACK FASHION BLOGS MUSIC SITES NEWS NEWS ARTICLES SOCIAL WEBSITE DATA E-PERFORMANCE TWITTER FACEBOOK USAGE
What you read / don’t read More of what’s relevant New sources Learning Cycle Reduces irrelevant information Sharing Like / dislike
How are we goint to charge for it? A reduced setup cost for our first client in return for IP, plus a monthly fee. Next clients: We will charge according to the complexity of the setup as well as a monthly fee.

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Presentation

  • 1.
  • 2. “Every two days now we create as much information as we did from the dawn of civilization up until 2003.” Eric Schmidt, Ex-CEO Google (04.08.2010)
  • 3. “[...] data without human interpretation is as useful as Esperanto.” Fredrik Sarnblad, Planning Director BBH
  • 4. The Brief How can brands make better decisions based on real-time fashion news, social comment, industry data, etc.
  • 5. We’re providing you with an engine. Not the fuel.
  • 6. WORKSHOP AGENDA 09:00 DIGITAL DATA - HOW IT CAN HELP YOU? 09:30 WHAT IS RELEVANT DATA? 11:15 HOW IS DATA GATHERED AND FILTERED? 12:15 DATA VS. INFORMATION 13:15 HOW INFLO EVOLVES BY USAGE NEEDS CLARIFICATION WORKSHOP
  • 7. FEEDBACK FASHION BLOGS MUSIC SITES NEWS NEWS ARTICLES SOCIAL WEBSITE DATA E-PERFORMANCE TWITTER FACEBOOK USAGE
  • 8. What you read / don’t read More of what’s relevant New sources Learning Cycle Reduces irrelevant information Sharing Like / dislike
  • 9. How are we goint to charge for it? A reduced setup cost for our first client in return for IP, plus a monthly fee. Next clients: We will charge according to the complexity of the setup as well as a monthly fee.