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Sam & Vlassios
PRICESEARCHER.COM
What we learnt from indexing 500m products
@pricesearcher
@pricesearcher #brightonseo
BACKGROUND
4 Years ago we started to index any
price we could find on the internet
SOURCE OF DATA
Everything Publically Available....
Direct Retailers…..
Plugins ….
Agency / Feed Solution Providers
@pricesearcher #brightonseo
Learning to scale
#brightonseo@pricesearcher
0
100
200
300
400
500
600
PRODUCT COUNT
@pricesearcher #brightonseo
DATA SAMPLE
We’ll be looking at the UK data specifically
with a focus on August 2017
TOP
10
#brightonseo@pricesearcher
Data Insights
from 500m
E-Commerce Products
48
#brightonseo@pricesearcher
Average
Product Title
Length
Characters + Spaces
1.
(8 Words)
#brightonseo@pricesearcher
2.
#brightonseo@pricesearcher
53%Brand Terms
Included in
Product Titles
3.
#brightonseo@pricesearcher
522Average
Product Description
Length
Characters + Spaces
(90 Words)
#brightonseo@pricesearcher
4.
#brightonseo@pricesearcher
44.9%
Shipping costs
Included
as an additional field
inc £0.00
5.
#brightonseo@pricesearcher
66.9%
GTIN Barcodes
Present as a
Unique Identifier
12-13 Digits, EAN, UPC
6.
#brightonseo@pricesearcher
7.9%
Category level
information is
NOT provided
7.
#brightonseo@pricesearcher
40.2%
Dimensions
Size, Colour, etc
NOT provided
#brightonseo@pricesearcher
FEEDS BROKEN
DOWN
8. Methods of sharing Product Feeds
#brightonseo@pricesearcher
9. Product Feed File Formats
#brightonseo@pricesearcher
10.
#brightonseo@pricesearcher
Price Change
Frequency
Since December we’ve recorded
#brightonseo@pricesearcher
4 Billion
Price Changes Globally
AUGUST PRICE CHANGES
@pricesearcher #brightonseo
#brightonseo@pricesearcher
The country with the
most price changes?
#brightonseo@pricesearcher
1Every 6 Days
The UK has the most price
changes globally
#brightonseo@pricesearcher
14d
8d8d
6d
#brightonseo@pricesearcher
What is your
Product Feed Strategy
Conclusion:
Lots of missed opportunities in the feeds
#brightonseo@pricesearcher
What we’re doing next:
Indexing
Continue the next phase of indexing - 1 Billion Products
Share
Very keen to work with SEO/PPC Specialists to help
make product feeds better
DOWNLOAD
pricesearcher.com/research
sam@pricesearcher.com
Thanks for listening!
UPLOAD
It’s free
You get Organic Traffic
pricesearcher.com/upload
Credits : PS Team, Brighton SEO, Ben Morgan, Tom Burrows, Raja Akhtar, Paul Lovell
STAND TT9

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Product Feed Research: What we learned from indexing 500m SKUs