This presentation was created for HOSPA on 27th May 2020. The data focuses on the latest macro trends that might impact the hospitality market. Areas of focus: Intention to travel in inside/outside the UK Attitudes towards travel Attitudes towards accommodation types (e.g., hotels vs Airbnb) Attitudes towards proposed social distancing in restaurants.

1. Rare: Foresight
Coronavirus UK consumer research for HOSPA
Data Collected: 12th-25th May
27.05.2020

2. Research Methodology
Online Consumer Tracker Survey : circa 900-
1000 per week (UK Nationally Representative -
Adults 18+).
Over 9,498 respondents over 10 weeks Launched
on 13th March 2020. Published Every Tuesday.
Online Brand Reputation Tracker: Circa 500
respondents per week (UK Nationally
Representative - Adults 18+).
Consumer Diary Studies: 3-5 Households per
week for a deeper look.
Research Objectives
1. Identify change in consumer habits
2. Identify change in intention towards in
retail, exercise, beauty, travel, leisure,
entertainment, music, gaming, DIY, alcohol
consumption and household management.
3. Understand which demographics are more
inclined to change behaviour compared to
others, and see how this evolves over time.
4. Identify people’s new at-home social
rituals.
5. Identify new emerging norms in behaviour
that will last beyond Covid-19
The Research
COVID-19 CONSUMER TRACKER: WEBINAR 21.05.2020

3. THE BROAD THEMES

4. What are consumers looking forward to the most?
Source: Rare Consulting. UK Adults 18+. 11th - 18th May 2020 (N=921).
Base: What are you looking forward to the most, when the lockdown has ended, and it is safe to return to your normal life? Overall sample (N=921)
Share of mentions. Full data tables available from www.rare.consulting.
FAMILY SEE FRIEND HOLIDAY &
TRAVEL
GRAND-
PARENTS*
MEET HUG PUB WORK
47% 30% 23% 8% 7% 7% 5% 5% 4%
UK POPULATION
HOSPA WEBINAR: THE HOSPITALITY INDUSTRY IS GETTING READY, ARE OUR GUESTS DOING THE SAME?
We asked people about what they are looking forward to the most after the lockdown is released and the pandemic is over.
The most used words were, one week more, ‘family’, ‘friend’ and ‘see,’ most of the times combined in the same sentence. This week, looks like mentions
to the grand-related family climbed to the top 9 (grandchildren, grandson, granddaughter, etc.), suggesting that the movements in the list are always
related to family and those people who are close. Family adds up to 47% of mentions, which is a 7% higher than last week.
4% of the respondents mentioned ‘work’. Less than 1% mentioned ‘job’. 0.22% mentioned ‘business’. Compared to that, ‘in person’ (1%), ‘visit’ (2%),
‘socialising’ (3%), ‘freedom’ (4%) are more likely to be mentioned. Again, sentiment is always personal relationship-concerning. Also, maybe due to the
spring is here, holidays are gaining strength. Now, considering together ‘travel’ and ‘holiday’, up to 8% of the respondents are looking forward to visit
other places.
Again, main focus is always on personal relations and the sense of freedom and fresh air that holidays, travel and visiting family (also combined in the
same activity) could offer after a long lockdown period.

5. TREND: How are we feeling?
Source: Rare Consulting. UK Adults 18+. Data Collected 23rd March - 18th May 2020 (N=7,462).
Which of the following best describes how you feel? Base: w/c 23rd March (N=916), w/c 30th March (N=900), w/c 6th April (N=916),
w/c 13th April (N=1,010), w/c 20th April (N=1,010), w/c 27th April (N=896), w/c 4th May (N=893), w/c 11th May (N=921). Full data
tables available from www.rare.consulting
COVID-19 CONSUMER TRACKER: WEBINAR 21.05.2020

6. Some still consider travelling abroad
Source: Rare Consulting. UK Adults 18+. 12th - 18th May 2020 (N=921).
Base: When thinking about travelling / going on holiday within Europe which of the following statements best applies? (N=405). Full data
tables available from www.rare.consulting.
HOSPA WEBINAR: THE HOSPITALITY INDUSTRY IS GETTING READY, ARE OUR GUESTS DOING THE SAME?
DEMOGRAPHIC
PROFILE
WILLING TO TRAVEL
TO NON-UK ONLY
Male 26%
Female 22%
Generation Z 33%
Millennials 32%
Generation X 17%
Baby Boomers + 22%
Representing X% those that are... Representing X% those that are...
DEMOGRAPHIC
PROFILE
WILLING TO TRAVEL
TO UK ONLY
Male 38%
Female 45%
Generation Z 35%
Millennials 36%
Generation X 46%
Baby Boomers + 43%

7. Some still consider travelling abroad
Source: Rare Consulting. UK Adults 18+. 12th - 18th May 2020 (N=921).
Base: When thinking about travelling / going on holiday within Europe which of the following statements best applies? (N=405). Full data
tables available from www.rare.consulting.
HOSPA WEBINAR: THE HOSPITALITY INDUSTRY IS GETTING READY, ARE OUR GUESTS DOING THE SAME?
EMOTIONS
WILLING TO TRAVEL
TO UK ONLY
Content 36%
Restless 48%
Worried 45%
Concerned about
Covid-19 43%
Not concerned
about Covid-19 22%
EMOTIONS
WILLING TO TRAVEL
TO NON-UK ONLY
Content 22%
Restless 24%
Worried 23%
Concerned
about Covid-19 25%
Not concerned
about Covid-19 10%
Representing X% those that are...
Representing X% those that are...

8. For those considering the UK
Source: Rare Consulting. UK Adults 18+. 20th - 24th April (N=1,010), 27th April - 4th May 2020 (N=896).
Base: When thinking about travelling / going on holiday within Europe which of the following statements best applies? (N=405).
Full data tables available from www.rare.consulting.
HOSPA WEBINAR: THE HOSPITALITY INDUSTRY IS GETTING READY, ARE OUR GUESTS DOING THE SAME?
South East London North West North East East of England West Midlands South West Yorkshire & Humber East Midlands Scotland Wales
South East 38% 0% 0% 5% 7% 0% 14% 10% 0% 0% 6%
London 3% 34% 3% 15% 8% 0% 6% 11% 4% 5% 5%
North West 10% 4% 40% 10% 0% 0% 0% 10% 15% 7% 0%
North East 6% 7% 0% 13% 4% 4% 0% 4% 8% 0% 5%
East of England 3% 0% 0% 9% 31% 0% 0% 0% 20% 0% 0%
West Midlands 0% 4% 3% 0% 4% 29% 0% 0% 0% 0% 0%
South West 28% 14% 16% 5% 23% 20% 54% 4% 20% 6% 26%
Yorkshire &
Humber 0% 19% 7% 13% 7% 10% 4% 43% 4% 0% 5%
East Midlands 0% 0% 0% 0% 7% 0% 0% 4% 15% 0% 0%
Scotland 6% 7% 16% 27% 4% 3% 13% 3% 13% 77% 6%
Wales 6% 11% 15% 0% 4% 35% 5% 7% 0% 0% 47%
Demographic
Destination

9. What type of accommodation would they prefer?
HOSPA WEBINAR: THE HOSPITALITY INDUSTRY IS GETTING READY, ARE OUR GUESTS DOING THE SAME?
Source: Rare Consulting. UK Adults 18+. 20th - 24th April (N=1,010), 27th April - 4th May 2020 (N=896).
Base: When thinking about travelling / going on holiday within Europe which of the following statements best applies? (N=405).
Full data tables available from www.rare.consulting.
Holiday
cottages/
second
home
Bed and
Breakfast/
Guesthouse
Resort Camping and
caravanning
AirBnB HostelsHotels
39% 19% 12% 11% 11% 7% 2%

10. Where would you be willing to stay?
HOSPA WEBINAR: THE HOSPITALITY INDUSTRY IS GETTING READY, ARE OUR GUESTS DOING THE SAME?
Source: Rare Consulting. UK Adults 18+. Data Collected 22nd-23rd May (N=503).
Please, imagine that the Covid-19 restrictions have been lifted allowing people to go on holiday. What type of area would you be willing to take a
holiday, on the condition that you had to stay in a hotel for your accommodation, whilst on this holiday? Please select all answers that apply. Adults 18+

11. WHAT ABOUT WHEN
PEOPLE GET THERE?

12. How we people feel about travelling around the UK?
HOSPA WEBINAR: THE HOSPITALITY INDUSTRY IS GETTING READY, ARE OUR GUESTS DOING THE SAME?
Source: Rare Consulting. UK Adults 18+. Data Collected 22nd-23rd May (N=503).
Right now, to what extent do you feel comfortable travelling by each of the following modes of transport? Adults 18+

13. Poll
HOSPA WEBINAR: THE HOSPITALITY INDUSTRY IS GETTING READY, ARE OUR GUESTS DOING THE SAME?

14. What about when people get to a destination?
HOSPA WEBINAR: THE HOSPITALITY INDUSTRY IS GETTING READY, ARE OUR GUESTS DOING THE SAME?
Source: Rare Consulting. UK Adults 18+. Data Collected 22nd-23rd May (N=503).
To what extent do you agree or disagree with the following statements?
Adults 18+

15. What distance would be acceptable?
HOSPA WEBINAR: THE HOSPITALITY INDUSTRY IS GETTING READY, ARE OUR GUESTS DOING THE SAME?
2m
2+m
44%
1mb2b1m
1.5m
1m
14%
14%
28%
As many people claimed they would
be comfortable with a distance of less
than 2 meters, as did those that
claimed they would be comfortable
with a distance over over 2 meters.
Source: Rare Consulting. UK Adults 18+. Data Collected 22nd-23rd May (N=503).
We would like you to imagine a scenario. Please, imagine that the Covid-19 restrictions have
been lifted allowing people eat in restaurants. If you were dining in a restaurant, in your
perspective what distance do you think would be acceptable, when sitting alongside another
person?
Adults 18+