Hey :) I'm, Ben this is the latest version of my detailed career experience, a detailed look at all my achievements and responsibilities spanning my entire career. For more information visit:- http://www.hey.digital/hire/hey-benjamin-wardell-available-immediate-hire Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities. If you want to get in touch just Say Hey :) www.hey.digital/say-hey

1. APPROVED
WWW.HEY.DIGITAL
BENJAMIN
WARDELL

2. Marketing & Events Coordinator | CIM |
Dec 2007 – May 2010 | Cookham, UK
Account Executive | PMI |
Jun 2005 – Nov 2007 | Maidenhead, UK
Account Coordinator | Reach |
May 2004 – June 2005 | Maidenhead, UK
Amazon Helper: Consumer Experience |
Amazon.co.uk | Jan 2003 – May 2005|
Slough, UK
Hey :)Wanna
KnowMore?
HEY.DIGITALHEY.DIGITAL
Welcome to my detailed career experience, a behind the
scenes more throrough look at some my career history.
Work History
Marketing & Technology Strategist | Abbvie |
Jan 2015 – Present | Maidenhead, UK
Senior Digital Project Manager | Quintiles |
Apr 2014 – Dec 2014 | Reading, UK
Digital Brand Manager | Addingvalue |
Oct 2012 – Apr 2014 | Twickenham, UK
Digital Brand Executive | Bluesky |
Dec 2010 – Oct 2012 | Guildford, UK
Marketing Executive | Romans |
May 2010 – Nov 2010 | Bracknell, UK
Hey :)
They’re on
Glassdoor
Hey :)
They’re on
Glassdoor
Hey :)
They’re on
Glassdoor
Hey :)
They’re on
Glassdoor
Hey :)
They’re on
Glassdoor
Hey :)
They’re on
Glassdoor
How to ‘Get Around’ this document:-
1. Click on the relevant Company Logos to skip to the
related role section content
2. Click on the Green Glassdoor Icon to get underneath the
surface of the company

3. HEY.DIGITALHEY.DIGITAL
Detailed Career
Experience | XP
Marketing & Technology Strategist
Abbvie | Jan 2015 – Present | Maidenhead, UK
Key Responsibilities
Strategic Consulting (Brand/Comms/Digital/Multi-Facet/
Infrastructure/Technlology)
Conceptual Planning (Brand/Product/Experience/SaS)
User Experience Strategy (Patient/Practitioner/Public)
Product Development (Existing/Brand/New/Trials/Launch)
Project Scoping (Brief/Budget/Time/Stakeholders)
Project Management (Scoping/Team/Stakeholder
Management/Reporting/UAT/Demo)
Solution Development (RWD/App/Mainstream/Custom)
Solution Management (Maintain/Report/Evaluate/Evolve)
Communications (User/Admin/Maintenance/Stakeholder)
Key Achievements
Comprehensive multi-team strategic marketing & technology
consultation - IPD (Derm/Rheum/Gastro/X-IND) | SPD | InField
| Comms | Business Intelligence | Market Access | Medical | Reg-
ulatory | Legal | Procurement
HS (Hidradenitis Suppurativa) Launch - Work as part of core
matrix team supporting the brand launch of a new indication
for Humira supporting: pre-launch preparation activity, brand
planning for 2016 and all future planned pipeline activity. Items
completed by start of 2016 include:-
UK HS Platform
Optimisation scoped/planned for x-indication cross
platform activity 2016-03-20
New code compliant architecture to house HCP focused
section content centralising platform for future content
activity inline with planned optimisation
New content strategy aligned with launch prep - Agency
assigned for additional collateral development
HS patient journey social listening campaign mapping con-
dition stages with real world public qualitative data mapped
against clinical quantitive data to assess trends to build a
comprehensive picture of the patient experience
Scoped/pitched secure NHS data processing solution and
logic spec/map for patient access scheme to PASLU which
was accepted as part of launch preparation activity
Realigned marketing approach to develop high quality con-
tent embedded using Content Marketing Matrix Kit
Rheumatology Differentiation - A huge year of development
planned to offer a number of value add services to customers
specialising within Axial Spa & Rheumatoid Arthritis (RA) both
in market leading positions but set to get a lot of new biosimilar
competitors in 2016

4. XP
Contd
InsideRA - A development of a new multi-device self man-
agement platform tool for RA sufferer and their clinician to
help track patient activity through validated algorithm as-
sessments and integrated clinical blood work data
Development of brand identity to work seamlessly across
Public/Patient Site and secure NHS N3 network
Development of modern compatibility responsive plat-
form with secure HL7 one way data link to N3 HCP por-
tal
Development of backwards compatible HCP platform
with secure HL7 data links from Patient Platform and
Hospital Bloods Database
Medical Device risk assessment and aversion protocols
and proposal development for code compliance
Multiple agency and wide matrix project team
Development of a new HCP Content Engagement/Learning
platform for Axial Spa supported by network programme
Development of a programme of milestone events with a
content development and syndication plan
Medical education
Gastroenterology Footprint
Agile Planning
Daily SCRUMS and brand sprint planning workshops to
shape and implement 2016 brand activity
Promo Campaign Portal scoped to support the deployment
of target audience specific campaign content development
through brand marketing activity in 2016
Portal scoped (wireframes, functionality spec & vendor
brief) and provided to X-Ind for brand plan inclusion and
budget allocation)
Realigned brand approach to develop high quality content
embedded using Content Marketing Matrix Kit
X-Indication Excellence
Reviltalise F.T.L (Fail to Launch) Promo Hub Project in line
with new search approach for integrated systems and data
for marketing activity effectiveness assessment
Final UAT and review of finished build
Content Marketing Matrix Kit developed to support ALL
commercial teams with content strategy and develop-
ment planning
Rescoped site structure to account for new products and
indications and allocated content owners, providing and
kit for creating the required core site content and future
editorial update content
Supplied scoped kit to X-Indication teams for brand
team implementation and budget acquisition
Support the Arena Programme in the development of a new
multi-device platform aimed at supporting and improving
HEY.DIGITALHEY.DIGITAL
XP Defintion:-
An experience point (often abbreviated to Exp or XP ) is a unit of
measurement used in many role-playing games (RPGs) and role-playing video
games to quantify a player character’s progression through the game.”

5. existing programme with content between events, upcom-
ing events and other community driven activities.
Future phases to include Learning Management and
Community Forum
InField Team integration evolution to bring IFT right into
the process of assessing content penetration and adoption
aligning the sale & marketing activities of both teams
Multi-Channel Marketing Strategy development and
rollout project plan
Skills capabilities analysis - Device | Software | Marketing
L&D roadmap gathering insights from key stakeholder
groups (Marketing/IFT)
Content Marketing Matrix Kit
CLM/CRM Integration Launch
7 Individual Programmes Assigned out of 12 for Pro-
gramme Launch
Complete Project/Technical Delivery Autonomy
ALT Rollout Reporting
Senior Digital Project Manager
Quintiles | Apr 2014 – Dec 2014 | Reading, UK
Key Responsibilities
Project Inception (Technical Enquiries/RFI/ RFP/Proposals/
Pitches)
Project scoping (Brief/Budget/Time/Pre-Planning/
Stakeholders/)
Budget development/management (Avg 100-250K)
Project delivery management (Project Tracking/Stakeholder
Management/Reporting/UAT/Client Demos/)
Responsive Modular Portal Development
App development (Medical/Learning/Data)
Elearning/Training development
Research & Focus Groups
Key Achievements
Comprehensive multi-team strategic marketing & technology
consultation - Client Relations | Strategic Business Develop-
ment | Medical
Took over UK Digital and Technical Consultant for all UK /
EMEA Strategic Pitches (1mil+ business value) for Global Stake-
holder Groups - Strategic Consultation | Proposal/Solution
Design and Development | Pitch Operations/Logistics | Pitch
Delivery
Amgen Global Virtual Meeting Solution Design and Techni-
cal Solution Development including Brand Solution Demos
Scoped, designed and pitched Mylan’s mobile medical refer-
ence application - Budget Development | Technical specifica-
HEY.DIGITALHEY.DIGITAL
XP
Contd

6. HEY.DIGITALHEY.DIGITAL
XP
Contd
tions | Wireframe Planning and Development Proposal Devel-
opment | Pitch Delivery
Supported in the global roll of Eli Lilly Global Clinical Trial por-
tal, tailored to regions and affiliates - Content Planning | Medi-
cal Administration and Approval
Supported in build and roll out of 7 LBU affiliate hub
Scoped and Developed Roche UK Clinical Trial HCP Learning
Portal and Clinical Trial Investigation Hub - Budget Develop-
ment | Technical specifications | Wireframe Planning and De-
velopment | Design Management | Digital Optimisation
Interactive learning modules built for Adobe Connect inte-
gration with Learning Portal
Licensed for up to 200 Simultaneous Users for duration
of trial
8 Modules with Branched User Mapping | Video | Test
Functionality & Associated Logic Mapping | Survey /
Feedback Functionality | Audio & Transcribe
8 Full interactive learning modules built for Adobe Con-
nect integration with Learning Portal and Clinical Trial
Investigation Hub
Clinical Trial Investigator Hub Build & Development with
Learning Portal Integration including automated HCP test
certification aligned with Trial Database Data
Client Relationship and Handling and Demo Pitches
Digital Brand Manager
Addingvalue | Oct 2012 – Apr 2014 | Twickenham, UK
Key Responsibilities
Digital Strategist (Client/Vendor/Technology)
Web manager (Maintenance/Development/Positioning/Digital
Lead Generation)
Communications Manager (Strategy/Design/Development,
Reporting)
Social Media Marketing Manager (Build/Maintenance/Brand/
Strategy/Campaign/Reporting)
Key Achievements
Comprehensive multi-stakeholder strategic marketing & tech-
nology consultation - Client Relations | Vendor | Business
Adam Phones Brand Development - Developed new integrated
portal integrated existing customer facing systems for unified
phone systems & sales management
Adam Phones Social Media Strategy - Design, developed and
sold the strategy and process to client and extended fees into
monthly agency retention fee
Experience Defintion:-
Experience is the knowledge or mastery of an event or subject gained
through involvement in or exposure to it. Terms in philosophy, such as “
empirical knowledge or“a posteriori knowledge,”are used to refer to
knowledge based on experience

7. Why not!
No
ORANGES
were hurt in
the making
of any of these
materials
Check out my latest CV
download for more of the
fundementals of me.
www.hey.digital/my-profile/
curriculum-vitae
HEY.DIGITAL
XP
Contd
Digital Brand Executive
Addingvalue | Oct 2012 – Apr 2014 | Twickenham, UK
Key Responsibilities
Digital Strategist (Business/Client/Vendor/Technology)
Web manager (Maintenance/Development/Positioning/Digital
Lead Generation)
E-communications manager (Strategy/Design/Development/
Reporting)
Social media marketing manager (platform build/maintenance,
brand champion/strategy/campaign strategy/reporting)
Project Management
Trainer
Key Achievements
Successfully launched Bluesky big community project, Blue
Sky’s on-going social media platform which works across 6
core channels; LinkedIn, Twitter, Blog, Facebook, YouTube and
Flickr
Redeveloped home page to integrate social media elements in-
cluding better component functionality and live feeds from the
Bluesky blog and Twitter Channel
Redevelopment of entire Adwords and PPC campaign setup
running across all propositions

8. XP
Contd
Changing face of sales campaign – Development of whitepaper
content and integrated digital campaign including prominent
web landing page and web collateral, PPC campaign and social
media support. The aim of this campaign was to obtain at 40-
50 good leads for the sales team to follow up on so far we have
received over 400 downloads, after research this has equalled
150 good leads from FTSE 100 companies
LinkedIn Campaign – Linked in campaign for our Executive
Coaching proposition involved upgraded heads of departments
to improve profile towards thought leadership level, outbound
Inmails sent to 2nd and 3rd level connections in target compa-
nies with an aim of gaining 30 leads, after two months of steady
activity (3 weeks profile development) we have 5 meetings and
27 lead connections with a plan for further development of
connections including events and content
Setup, management and development of Bluesky Branded
service offering bespoke branding campaigns for Key Clients
supporting programme delivery and delivering a truly bespoke
experience
Marketing Executive
Romans | May 2010 – Nov 2010 (Contract) | Bracknell, UK
Key Responsibilities
Sales, Flower IFA and Boyer Planning marketing campaigns
Sales, Flower IFA and Boyer Planning marketing collateral
Sales, Flower IFA, Web, SEO, PPC activity
Key Achievements
Created and implemented ‘Serious about Selling?’ campaign that has
seen a 15% increase in enquiries and valuations within a 3month pe-
riod
Redeveloped network digital signage system to successfully cross sell
all services on signage throughout the network
Marketing & Events Coordinator
CIM | Dec 2007 – May 2010 | Cookham, UK
Key Responsibilities
Redevelop, launch and maintain the Mailing List Service (eMar-
keting & DM service)
Generation of new leads through integrated communications
projects (full marketing mix)
Education and redevelopment (conversion) of lapsed, inactive
and warm leads (full marketing mix)
Development and marketing of CIM’s central events portfolio
HEY.DIGITALHEY.DIGITAL
Career Defintion:-
An occupation undertaken for a signif cant period of a persons life
including opportunities for progress.
i

9. Key Achievements
Implemented the development and re-launch of the resource
website the Learning Zone www.cim.co.uk/learningzone.
Website launched within 3 months and was mapped to suit the
customer’s needs. The site now receives over 30000 visitors a
month.
Website content coordinator on-going
Implemented annual recruitment campaigns as part of project
team including idea generation, concept, media buying & man-
agement, events to generate new leads in line with annual KPI
Redeveloped Marcom Central website www.cim.co.uk/marco-
mcentral which is used by CIM’s global study network to help
run local marketing campaigns
Re-launched the Mailing List Service offering our study net-
work the chance to contact the CIM database. For this service I
developed a fully automated backend system using Excel which
performs reports, manages finances, provides projections and
offers and automated quotes and invoices
Mapped CIM Customer Journey through all possible contact
points (postal, phone, online, network mystery shop) and pro-
duced a report of findings. The findings of this research were
mapped into other projects such as Learning Zone, literature
review and recruitment campaigns
Created a variety of additional print material including the an-
nual CIM Graduation Ceremony Brochure keepsake which was
given to over 1500 graduates, accredited study centre guide and
more
Editor of the monthly E-news email communication to the UK
student population (approx 21000)
Developed and implemented the Student Course Evaluation
Survey to all CIM students worldwide and received a 50% open
rate on communications for the survey of which 30% proceed-
ed to take the survey. An in-depth report of this was also pro-
duced for business needs
Developed study network marketing proficiency by organizing
bi-annual Partners in Marketing forum events
Achieved Professional CIM Certificate in Marketing
Joined The Guardian Career Panel (http://careers.guardian.
co.uk/series/meet-the-experts) offering creative writing for
their careers blogs and advice on online forums
Took up position as Marketing & Events coordinator helping to
develop CIM’s central events portfolio
Account Executive
PMI |Jun 2005 – Nov 2007 | Maidenhead, UK
Key Responsibilities
Manage UK strategic team for Scottish & Newcastle client
HEY.DIGITALHEY.DIGITAL
XP
Contd
GAME
OVER
PRESS START

10. XP
Contd
Manage live results, reporting and presentation of all strategic
activity (Scottish & Newcastle)
Monthly field accompaniments with field staff to develop/
monitor team and ensure accuracy of field work
Account management of the Innocent Drinks account
Assist in tactical and strategic on other team accounts where
required (Kodak, P&G & Universal)
Management of company events team
Key Achievements
Designed advanced data processing system using Microsoft
Excel to collect live product, marketing and promotional figures
to automatically calculate, results, instant presentation reports,
finance schedules, team monitor status reports for in house
productivity reviews and senior management (Scottish & New-
castle)
Through a culmination of smooth running, improved results,
better data capture & reporting and finance management an
improved contract for over £1.5 million was won (Scottish &
Newcastle)
Gained the account management of Innocent Drinks with
responsibility of arrange sales promotion and experiential ac-
tivities to suit client needs, writing project briefs, produce and
present project reporting (Innocent Drinks)
In the winter a very successful ‘Help the aged’ campaign was
implemented with the distribution and implementation of
sampling activity, instore campaign collateral and putting over
50,000 knitted hats on bottles in key target markets (Innocent
Drinks)
An improved relationship with the Client led to a large ‘Detox
Campaign’ running solidly 3-4 different activities a week with
some activity breaking down in up to 7 different daily activities.
To manage this I was able to convince innocent to let us main-
tain distribution of their campaign collateral which helped on
top of campaign revenue to increase account profitability (In-
nocent Drinks)
By close of the extended ‘Detox Campaign’ campaign in June
2007 the account was already £250,000 in profit with the re-
mainder of the year to progress (Innocent Drinks)
Account Coordinator
Reach | May 2004 – June 2005 | Maidenhead, UK
Key Responsibilities
Co-manage UK strategic team for Nestle Rowntree client
Management of team of 20 Managers & 200 staff, fleet and logistics
Monthly sales report generation
HEY.DIGITALHEY.DIGITAL
Work Defintion:-
Work as a means of earning income involving activitie utilising mental or
physical effort in order to achieve a result.

11. Key Achievements
Streamlined and implemented a new fuel card system that
helped to reduce cost, wastage and time
Part of team that helped to produce the Nestle Rowntree Annu-
al Conference a three day event and sales kick off held at Alton
Towers
Responsible for Induction and training of staff through both in
house and through Nestles own training service
Why not!
No
ORANGES
were hurt in
the making
of any of these
materials
Check out my about my FLEX
style to see if theres a good fit.
Honest :)
www.hey.digital/my-profile/
my-flex-style
XP
Contd
HEY.DIGITAL

12. Say
Hey :)
WWW.HEY.DIGITALWWW.FACEBOOK.
COM/HEYDIGITAL
TWITTER.COM/
HEY_DIGITAL
UK.LINKEDIN.COM/
IN/BENJAMINWAR-
DELL-HEYDIGITAL
HEY.DIGITALHEY.DIGITAL