RocketROI is #6 agency for PPC optimization according to Google and Deloitte. Most nominated agency at Google Premier Partner Awards 2018, RocketROI has won the Mobile Innovation Award 2018. Learn how we made it here. For more case studies: https://www.slideshare.net/BenedettaGiungi/rocketroi-case-studies/BenedettaGiungi/rocketroi-case-studies

1. Carnovo
Video InnovationGOOGLE AWARDS 2018

2. Video InnovationGOOGLE AWARDS 2018
Far from the Big 6 and traditional agencies,
RocketROI arrived on the scene four years ago to
change the way we see marketing, using
technology and an innovative methodology.
RocketROI,
the new era of
performance
marketing
02
What
is RocketROI
01

3. The Secret
Formula...?
Video InnovationGOOGLE AWARDS 2018
03
(Teamwork* Method) + Tech) = Client Success
...Easy

4. Young Team,
Strong
Knowledge
Our training plan includes monthly in-house sessions with
specialists from Google and we are the company with the
most Google Certifications in Spain.
Video InnovationGOOGLE AWARDS 2018
04
Our team of 50 people has an average age of 26 years. We
believe in developing young talent and creating career
plans where each Rocket learns from the best in each field.

5. Video InnovationGOOGLE AWARDS 2018
Disruptive
Values
We’ve taken a step away from the traditional model
and give our clients an incentive to own their own
account and have access to all their data.
Transparency
With RocketROI, a client is never tied down.
Non-permanent
We always invest towards an objective. The time for
buying traffic or impressions without measurement is
over.
Goal-oriented
05

6. We couldn’t compete with the big agencies
without a secret weapon: our technology. Our
team of engineers develop tools to increase
our team’s efficiency and to produce better
results for the client.
Our Technology,
Our Efficiency
Video InnovationGOOGLE AWARDS 2018
06

7. GOOGLE AWARDS 2018
Background02
Video Innovation
07

8. GOOGLE AWARDS 2018
The New Kid
on the Lot
100,000 Users
600 Dealers
15 Brands
Video Innovation
08
Carnovo is the first online
comparison service
revolutionizing the car
dealership sector through a
platform that puts the
customer in charge.
Founded in 2017 by four friends, their team has
grown to 30 people, with...

9. GOOGLE AWARDS 2018
Putting the
Customer Behind
the Wheel
The buyer specifies the brand, model, and other
characteristics of the car they are looking for into
the platform, and they can compare cars by
proximity, price, availability of the vehicule in stock,
and valuation of the dealer.
Video Innovation
09
With a €4,000 average saving
5 offers from official dealers
In less than 24 hours

10. GOOGLE AWARDS 2018
Round and Round
Video Innovation
12
1. Improve the performance of
the acquisition strategy for
YouTube channel.
2. Generate direct conversions
to the web from YouTube
channel subscribers.
The goals
were clear
New Subscribers
Web Conversions
10

11. GOOGLE AWARDS 2018
Results03
Video Innovation
11
With exactly the same
investment Carnovo doubled the
results they were seeing on
YouTube and generated levels
of direct conversions that they
had never seen before, all from
YouTube.
1Q 2018 vs 4Q 2017
Subscribers CPV
+53% -55%

12. GOOGLE AWARDS 2018
Life in the
Fast Lane
14
RocketROI
1,5 mil
1 mil
July. Sept. Nov. Jan. Mar..
WEEK MONTH YEARYoutube
Subscribers
500
0
Video Innovation
One of the keys to growth was
segmenting campaigns into audiences,
devices, and time to detect the most
relevant moments for each user.
12

13. GOOGLE AWARDS 2018
More Views
for Less
Video Innovation
13
By employing a strategy based on a more
personalized and better quality of audiences,
we drove CPVs down, and views up without
increasing the cost.
+ 44% Views
- 29% CPV
+12% % Views

14. More Views
GOOGLE AWARDS 2018 Video Innovation
Views
875%
Viewable impr.
490%
Direct Video
Conversions
94%
VTR
43%
Q1 2018 vs Q4 2017
More
Impressions
More
Conversions
14

15. GOOGLE AWARDS 2018
Methodology
How did we do it?
04
Video Innovation
15
With new, intelligently defined audiences
and a RocketROI optimization of the CPV,
we boosted new subscribers to the
YouTube channel. Then, with a
personalized Retargeting campaign, we
redirected them to the Carnovo web.
Two Steps to
Success

16. Video InnovationGOOGLE AWARDS 2018
16
Content is
the new
black ; )
We’ve been empowering their car
reviews reach with video
campaigns. Our goal was clear,
getting subscribers and creating
new audiences for its use on
other channels like Search or
Display.

17. GOOGLE AWARDS 2018 Video Innovation
New
Subscribers
We carried out a study of customer behaviour, combining
Google’s Custom Affinity audiences, Affinity audiences,
in-market audiences and similar audiencies, to create a
much more refined target customer profile.
We added these to a set of Personalized Audiences from a
URL study of competitors from the auto sector, combined
with demographic and geographical segmentations at a
local level.
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18. GOOGLE AWARDS 2018
Video for the Long Tail
With RocketROI’s Advanced Massive Matrix structure,
we were able to create an architecture of Video
campaigns and Adgroups with a high level of audiences
segmentation.
With a campaign structure now separated by audiences
and types of ad, we could improve our control and levels
of analysis, making sure our investment went towards a
single goal: boosting subscribers.
Video Innovation
18

19. Video InnovationGOOGLE AWARDS 2018
The Advanced Massive Matrix
19
Video 1
Video 2
Video 3
Website
Visitors
Custom
Affinity
Audiences
Affinity
Audiences
Similar
Audiences
In-market
Audiences
The combination of audiences with each of the different published videos allowed us to optimize the global strategy,
measure the performance of each audience to invest and spread Carnovo’s budget in the most effective way possible.

20. GOOGLE AWARDS 2018
The Journey
Back Home
The second part of the strategy was to carry out
Remarketing Display campaigns with creative
personalization according to the videos that the
subscriber had previously watched.
We managed to redirect subscribers previously
captured on Youtube to our website and drive them to
convert.
Video Innovation
1Q 2018
Impressions ConversionsClicks
14.5 M 1K67,000
Results
20

21. GOOGLE AWARDS 2018 Video Innovation
Driving
Big Growth
Thanks to these results, Carnovo is
expanding their YouTube strategy to
consolidate the channel as a reference in
their 360 degree conversion strategy.
With RocketROI’s strategy, Carnovo
reduced conversion costs for
subscribers by half, and doubled the
number of subscribers, and improved
both the brand awareness and buyer
intent from YouTube.
Double the
Subscribers
Half the Cost
21

22. GOOGLE AWARDS 2018
Impact05
Video Innovation
22
Be Fast
or Be Last
At the start of 2018, an estimated 60% of the vehicles in Spain
will be over 10 years old, 7.6% more than in 2016, according to
a market study from specialist consultancy, MSI.
Carnovo wants to put a hold on Spain’s ageing car stock,
reaching all the individuals interested in buying a car and
offering them an easier, more transparent way to find the
perfect car. Thanks to RocketROI, they are ever closer to
achieving it!

23. GOOGLE AWARDS 2018 Video Innovation
23
Bye-Bye
CO2
Most of the 50K car buyers who have
already found their ideal offer on Carnovo
were looking for Hybrid or Electric cars.
We are helping the world replace the
diesel cars still on the road for more
efficient, environmental ones.

24. GOOGLE AWARDS 2018
The Next
Car You Buy
Agreements like the one Carnovo has sealed with
Drivy are a clear example of how the company
wants to overhaul the traditional methods of buying
and renting cars - and financing them - leading to
an overall increase in the probability of new
purchases.
Video Innovation
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Drivy x
Carnovo
The auto industry
is ready for a revolution.

25. GOOGLE AWARDS 2018 | Video Innovation
Case Study Carnovo