The document discusses impact investing, which provides both social and financial returns through investments. Impact investing aims to assess performance through more than just financial measures. While the term was coined in 2007, it emerged from interest in assessing capital performance through non-financial lenses as well. The impact investing market includes philanthropic organizations, boutique funds, mainstream institutional investors, and others. Assets under management in impact investing are projected to approach $1 trillion by 2020 according to some estimates, as nearly two-thirds of U.S. pension funds anticipate making such investments. The document raises questions about careers, returns, industry trends, and opportunities in impact investing.