Research

1. Research
Benjamin Fahey

2. Existing Product

3. Existing Product

4. Existing Product

5. Existing Product

6. Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your on work?

7. Questionnaire Analysis

8. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

9. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

10. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

11. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

12. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

13. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

14. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

15. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

16. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

17. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

18. Interviews

19. Interview 1

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage