This presentation provides some basic and free tools to help SEO experts in their everyday job.
It could also help people coming to SEO to find great tools used by SEO experts.
Some of these tools are necessary to all webmaster wanting to follow basic search engine recommendations for website structure and content organization, this to be visible in search engine result pages.
3. Google Webmaster Tools
Get Google's view of your site and diagnose problems
Discover your link and query traffic
Share information about your site with Google bots
https://www.google.com/webmasters/tools
4. Google Analytics
See in details your SEO traffic and cross-analyzed it with others dimensions
(city, search engine, browser, mobile, …)
Compare your traffic sources conversion performance
Tip : access all your Webmaster Tools data in Google Analytics by connecting
them together https://www.google.com/analytics
5. Google Trends
Display search volume and potential for specific queries in Google search
engine
Identify most valuable keywords for your website
See keywords search volume by region
http://www.google.fr/trends/
6. Google Insights
Compare search volume patterns across specific regions, categories, time
frames
Filter trends for web, images, news and products search
Identify most valuable keywords for your website and recurring patterns
http://www.google.com/insights
7. Google Page Speed
Generate suggestions to make your web pages faster (image caching, image
scaling, browser caching, compression, …)
Google gives importance to page load time (reducing page load time also
provide better experience to users)
Also available as Chome Extension and Firefox Plugin https://developers.google.com/speed/pagespeed/insights
9. Google Adwords Keyword Tool
Crawl your webpage and find all keywords effectively searched in google (see
search volume globaly or localy)
Provide keywords and bench them to effective searches (see if this keyword is
searched and find close keywords more valuables)
Filter by country / devices to see searches for your target
https://adwords.google.fr
11. SEO Quake
Provide many information on SERP for each result (Page Rank, Indexed Pages,
AlexaRank, Domain Name date, whois, …)
Provide more SEO specific tools and information on a website :
Keywords density and in-text analysis
Highlight no-follow link on page
Diagnostic and recommendations for website optimization
Website meta tag information http://www.seoquake.com/
12. Foxy SEO Tools
Facilitate access to main search engines features, traffic analysis sites and
social sharing sites
Provide link to known keywords discover or optimization sites
Provide a tool to view pages as seen by search engine bots
https://addons.mozilla.org/fr/firefox/addon/foxy-seo-tool/
13. Web Developer
Many tools for web developers
For SEO purpose, Web Developer can help you to :
Visualize meta tag information for a website
Display alt attribute for images on a page
Outline images without alt attribute on a page
https://addons.mozilla.org/fr/firefox/addon/web-developer/
https://chrome.google.com/webstore/detail/bfbameneiokkgbdmiekhjnmfkcnldhhm
14. SenSEO
Overview of SEO-important web page components for a specific keyword
Analysis of on-page-SEO-criteria
Correct usage of Document-Title, Meta-Description and Meta-Keywords
Headlines, Domain and URL-Path
Existence of sitemap.xml and robots.txt
Usage of microformats
Other general content-criteria
https://addons.mozilla.org/fr/firefox/addon/senseo/
15. Quick Search Status
Provide extensive search-related information for any website (always visible
in firefox status bar)
Search Status lets view
Google PageRank
Alexa popularity ranking,
Compete.com ranking,
SEOmoz Linkscape mozRank,
Alexa related links
backward links from Google, Yahoo! and MSN http://www.quirk.biz/searchstatus/
16. Referencement & SEO from Woorank
Generate report concerning your website
Provide interesting SEO metrics (in-site and off-site criteria analysis, visitors
overview, content optimization, …)
One free report by week (need to pay for more)
https://chrome.google.com/webstore/detail/hlngmmdolgbdnnimbmblfhhndibdipafC
17. SEO Site Tools
One of the most comprehensive SEO Tools for Chrome
Provide many SEO metrics
External Page Data(Google, Bing, SeoMoz, Alexa, Majestic SEO, …)
Page Element (Title, meta description, important html elements, h1, h2, page headers, …)
Social Media(Facebook, reddit, twitter, StumbleUpon, …)
Page Terms
Server Domain informations
Suggestions (in-page optimization suggestions for SEO)
https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc
18. SEO For Chrome
Provide SEO statistics on specific
page and website
Backlinks
Pages indexed
Traffic estimation
Social media Stats (twitter, facebook, diggs,…)
Cache version of a site
Highlight no-follow links on websites
Provide basic beta Keyword research
tool for a website
https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj
19. Web Rank SEO
Almost like SEO For Chrome but with
less information
Provide SEO statistics on specific
website
Backlinks
Pages indexed
Traffic estimation
Social media Stats (twitter, delicious, diggs)
Domain information
https://chrome.google.com/webstore/detail/mkhilblbmkdnapffblmecglknalglfji
21. Xenu Link
Check websites for broken links
Detect and report redirected URLs
Generate report that can be e-mailed
http://xenus-link-sleuth.en.softonic.com/
23. DuplicateContent
Compare text similarity between two pages
Compare HTML (layout) similarity between two pages
http://www.duplicatecontent.net/
24. Positeo
Check your page position on different Google data centers for keywords
Avoid to look manually to your position for each keyword
Check without any customer specific information (social search and historic)
http://www.positeo.com/check-position/
25. Woorank
Generate report concerning your website (social, mobile, SEO, content
optimization, security, …)
Provide interesting SEO metrics (basic SEO recommandations respect, content
analysis, backlinks, internal links, indexed pages, page rank, …)
One free report by week (need to pay for more) http://www.woorank.com/
26. Keyword Density Analysis
Display information about text and words in one page
Show words ranked by number of occurrence, words could be single words or
small expressions
http://www.internetmarketingninjas.com/seo-tools/keyword-density/
28. WordPress SEO by Yoast
Most complete WordPress SEO plugin (optimize your pages content, images
titles, meta descriptions, XML sitemaps, …)
Page analysis tools to help you optimize your site
Add-ons modules available to bring new features
http://yoast.com/wordpress/seo/
29. WP to Twitter
Automatically post a twitter status when you post an article to your blog
Shorten your URL with your chosen service (you can also use hashtags)
Support for Google Analytics
http://wordpress.org/extend/plugins/wp-to-twitter/
30. Hope you enjoy and discover
some new tools !
Find us in @OCTOTechnology and @BenjaminMagnan