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History
• In August 1997, XXL released its first issue. It featured rappers Jay-Z
and Master P on a double cover.[4] In December 2006, XXL took
over the struggling hip hop producer and DJ magazine Scratch
(another publication owned by Harris Publications), re-branding it
as XXL Presents Scratch Magazine. However Scratch shut down less
than a year later in September 2007. Other titles with limited runs
have been launched under the XXL brand, including Hip-Hop Soul,
Eye Candy and Shade45. XXL has released many other special
projects including tour programs, mixtapes and exclusive DVDs. XXL
also maintains a popular website, which provides daily hip hop
news, original content and content from the magazine.[5]
• In 2013, XXL started their own annual awards. With the top 5 being
chosen by a public vote and all other winners and nominees picked
by the XXL staff
•

Editor-in-Chief

•

Vanessa Satten

•
•
•
•
•
•
•
•
•
•
•
•
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•
•

Category
Music
Frequency
6 per year
Publisher
Harris Publications
First issue
1997
Country
United States
Based in
New York City
Language
English
Website
www.xxlmag.com
• Price £4-£5

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Magazine case study

  • 1.
  • 2. History • In August 1997, XXL released its first issue. It featured rappers Jay-Z and Master P on a double cover.[4] In December 2006, XXL took over the struggling hip hop producer and DJ magazine Scratch (another publication owned by Harris Publications), re-branding it as XXL Presents Scratch Magazine. However Scratch shut down less than a year later in September 2007. Other titles with limited runs have been launched under the XXL brand, including Hip-Hop Soul, Eye Candy and Shade45. XXL has released many other special projects including tour programs, mixtapes and exclusive DVDs. XXL also maintains a popular website, which provides daily hip hop news, original content and content from the magazine.[5] • In 2013, XXL started their own annual awards. With the top 5 being chosen by a public vote and all other winners and nominees picked by the XXL staff
  • 3. • Editor-in-Chief • Vanessa Satten • • • • • • • • • • • • • • • • Category Music Frequency 6 per year Publisher Harris Publications First issue 1997 Country United States Based in New York City Language English Website www.xxlmag.com