Aesthetic as a Key dimension for designing ubiquitous entertainment systems. Presentation at UBIHOME 2005, Kyoto, Japan

1. Aesthetics
A key dimension for designing ubiquitous entertainment systems
Benjamin Salem, Matthias Rauterberg
Industrial Design
Technische Universiteit Eindhoven
b.i.salem@tue.nl
polywork.com/~bsalem

2. State of the art in ICT
UES Major new application for ICT
© 2005 By Ben Salem Pictures from the Internet
℗ September 2005 By Ben Salem for UBIHOME 2005

3. User Experience
• In UES, the user experience gain paramount
importance and relevance
• User experience should be used as a benchmark for the
development of ubiquitous entertainment.
• Aesthetic of the experience should be used as
measurement
© 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005

4. Aesthetics
• Aesthetics can be associated with beauty
• In one sense aesthetic is the measurement of beauty
• Featuring beauty yields aesthetic pleasantness
• Aesthetics is experienced
• It lies in the mind of the experience beholder
• Aesthetics is the subjective assessment of the beauty of
an experience
© 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005

5. A Combination
• Beauty of experience translated into
pleasantness of experience.
• pleasantness relates to emotions triggered and their
intensity
• Emotions have a hedonistic bias in their occurrence
• Aesthetics is any combination of:
• beauty, pleasantness, emotions and satisfaction
© 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005

6. © 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005

7. © 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005

8. © 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005

9. UI design
© 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005

10. Some benchmarks
Focus shift Interruption
Multi-tasking Segmentation
Social Issues Timing
Interaction...
© 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005

11. Aesthetics Experiences
• Perception
• Form and content
• Proportions, symmetry,
harmony, appearance...
• Action
• Movement and action
• Rhythm, flow...
• Cognition
• thoughts, state of mind...
© 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005

12. What is beauty
• Apositive experience
• Generally pleasurable
• Obtained through the
perception of a stimulus
© 2005 By Ben Salem Picture from the Internet
℗ September 2005 By Ben Salem for UBIHOME 2005

13. Is beauty universal ?
• Meiko Ladies and Aphrodite (goddess of beauty, love and fertility)
© 2005 By Ben Salem Pictures from the Internet
℗ September 2005 By Ben Salem for UBIHOME 2005

14. A confusing reality?
© 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005

15. A Universal Value ?
BBC News:
Technology
Last Updated: Wednesday, 21 September 2005, 05:41 GMT 06:41 UK
Naked profits:
Mobile phone operators tap into porn
© 2005 By Ben Salem
℗ September 2005 By Ben Salem for UBIHOME 2005