My logo design process for a class project, working from the moodboarding stage all the way to production, environmental graphics, trade exhibit design, and more! I hope you enjoy and you can take something away from my design process!

1. DESIGN PROCESS
by Bennett Frazier

2. DESIGN BRIEF
• Heritage Lighting Gallery is located in downtown
Cedarburg, WI
• Sell antique lights both online* and in-store, as
well as repairs and additional services
• Goal intended to draw in more customers from
the excitement of a new identity as well
– Plus, showing that Heritage has more to offer than
just lights, since they also provide services and repair.
*Especially note online

3. DESIGN MOODBOARD

4. LOGO SKETCHES

5. LOGO SKETCHES 2

6. VECTOR LOGO - Logotype

7. VECTOR LOGO - Wordmark

8. VECTOR LOGO - Glyph

9. VECTOR LOGO - Alphaglyph

10. VECTOR LOGO - Heraldic

11. LETTERHEAD

12. LOGO STANDARDS GUIDE

13. LOGO STANDARDS GUIDE (CONT.)

14. ENVIRONMENTAL GRAPHICS

15. ENVIRONMENTAL GRAPHICS - 2

16. ENVIRONMENTAL GRAPHICS - 3

17. TRADE EXHIBIT SKETCHES - FRONT

18. TRADE EXHIBIT SKETCHES - TOP

19. TRADE EXHIBIT – MOODBOARD

20. TRADE EXHIBIT – IN PRODUCTION

21. TRADE EXHIBIT – FINAL PRODUCT

22. TRADE EXHIBIT – FINAL MOCKUP

23. TRADE EXHIBIT DESIGN HOURS
• 1.5 hours finding examples, 1 hour sketching
• 2.5 hr digital + 2.5 hr shopping/finding materials
PRODUCTION
• TUES: 8 - 11am, 3-6:30pm, 7:30-4:30am (15.5 hr)
• WED: 4:00-6:00pm, 8:00-11:30pm (5.5 hr)
• Creating Design Keynote: 1- 5:15 am (4 ¼ hr)
TOTAL TIME: 32.75 hours

24. EXTRA – WEB SITE