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BETC i life les echos

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Principaux résultats de l'étude de BETC "iLife - bienvenue dans la vie sous algorithmes" (2018) sur l'acceptabilité du digital, de l'intelligence artificielle et des réseaux sociaux à travers le monde. Toutes les données de l'étude sont (c) BETC

Publié dans : Technologie

BETC i life les echos

  1. 1. 28/01/2018 1 Bienvenue dans la vie sous algorithmes 2 OUR STUDY FIELDED IN FEBRUARY 2017 IN 32 MARKETS, N = 12,169 Argentina ● Australia ● Belgium ● Brazil ● Cambodia● Canada ● China ● Czech Republic● Denmark ● Ecuador● France● Germany● India Indonesia ● Ireland ● Italy ● Japan● Malaysia ● Mexico ● Myanmar ● Netherlands ● Philippines ● Poland ● Portugal● Russia● Saudi Arabia Singapore● South Africa ● Spain ● United Arab Emirates ● United Kingdom ● United States
  2. 2. 28/01/2018 2 Instigators Prosumers (20% de la population) Mainstream Laggards PROSUMERS DO AND UNDOTHE DYNAMIC OF A MARKET OR CATEGORY 4 I. United Or Divided We Stand ? II. Data Creep &The End of Privacy III. AI: Our New Life Partner?
  3. 3. 28/01/2018 3 5 “Social media is a big time waster” 35% / 48% PROSUMER / MAINSTREAM 28/51 22/38 20/3537/59 34/50 34/41 YET, I KNOW I AMWASTING PRECIOUSTIME 6 I. United Or Divided We Stand ? II. Data Creep &The End of Privacy III. AI: Our New Life Partner?
  4. 4. 28/01/2018 4 7 SOCIAL MEDIA MAKES US STRONGER COLLECTIVELY “Social media empowers me to support causes I care about” 71% / 50% PROSUMER / MAINSTREAM 83/53 85/76 78/5851/40 68/38 81/70 “Social media allow ordinary people to come together, influence each other and be a driver of change” 78% / 55% PROSUMER / MAINSTREAM 75/48 83/75 88/7575/34 64/40 93/71 WHAT UNITES US,ALSO DIVIDES US “In the past, social media brought people together, today, it divides them” 42% / 46% PROSUMER / MAINSTREAM 39/48 34/55 56/5342/46 51/45 30/36 8
  5. 5. 28/01/2018 5 9 THE RISING CONCERNTHAT WE LIVE IN BUBBLES “Social media confirms my own opinions rather than challenging them” 42% / 28% PROSUMER / MAINSTREAM 43/35 63/59 50/3219/28 31/22 55/32 10 THE GRAVITY OFTHE CONSEQUENCES “Social media is reducing our ability to think critically” 41% / 48% PROSUMER / MAINSTREAM 42/55 45/56 39/4942/55 47/53 47/45 “Social media (e.g. Facebook,Twitter) is my main source of news” 52% / 37% PROSUMER / MAINSTREAM 50/44 61/57 53/4446/35 34/22 81/63
  6. 6. 28/01/2018 6 11 “I prefer the person I am on social media to the “real’ me” 29% / 19% PROSUMER / MAINSTREAM 26/34 55/56 16/1310/16 15/13 35/24 FROM SHARINGTO JUDGING “Seeing other people’s lives on social media makes me depressed/unhappy about my own life” 21% / 20% PROSUMER / MAINSTREAM 18/31 26/33 18/2328/14 24/23 24/28 MILLENNIALS 39% MILLENNIALS 41% 40% 23% 12 “I prefer my life on social media (e.g. facebook, Instagram) to my actual life” 16% / 14% PROSUMER / MAINSTREAM 20/30 31/41 16/1413/14 12/10 35/25 MILLENNIALS 40%
  7. 7. 28/01/2018 7 13 I. United Or Divided We Stand ? II. Data Creep &The End of Privacy III. AI: Our New Life Partner? 14 WE’D SHARE OUR DATA FOR MORE PIECE OF MIND “I would like to be able to geo-locate my kids at any time through their phones” 80% / 66% PROSUMER / MAINSTREAM 90/79 80/77 86/8075/62 69/46 89/73
  8. 8. 28/01/2018 8 15 “I would like my refrigerator to automatically order products I run out of and have them delivered to my home” 46% / 30% PROSUMER / MAINSTREAM 40/33 43/45 56/3930/21 36/21 80/62 CONVENIENCE IS KING 16 WHEN CONVENIENCE & COMPANIES INTERTWINE: CREEPY OR COOL ? “I would like companies to be able to predict what I will need to buy and send it directly to my home” 33% / 23% PROSUMER / MAINSTREAM 30/27 47/51 42/3122/15 19/16 70/48
  9. 9. 28/01/2018 9 17 BUT WHAT IF SOMEONE ELSE INTERFERS? 18 ‘ME’ BEING STALKED IS NOT ATHING “I would like friends and family to always be able to find out where I am at any moment (geo-location) through my phone” 38% / 26% PROSUMER / MAINSTREAM 36/34 63/62 43/2924/22 20/16 69/51
  10. 10. 28/01/2018 10 19 “I worry that internet-connected devices (e.g. cars, toys, homes) will be used for unlawful surveillance” 78% / 72% PROSUMER / MAINSTREAM 74/68 69/69 78/8072/68 75/75 80/74 PRIVACY HOWEVER IS ALWAYS ATHING “I worry that internet-connected devices (e.g. cars, toys, homes) will be hacked and cause harm to individuals/communities” 78% / 73% PROSUMER / MAINSTREAM 62/70 67/74 85/8375/68 80/76 83/74 20 THE LONGTERM EFFECTS ON SAFETY
  11. 11. 28/01/2018 11 21 WE MISTRUSTTHE INVOLVEMENT OF COMPANIES “It worries me that I do not know what companies are doing with my data/information” 80% / 73% PROSUMER / MAINSTREAM 69/69 73/74 88/8279/74 75/67 71/70 “I do not care what companies are doing with my data as I get free services/products in return” 18% / 15% PROSUMER / MAINSTREAM 22/17 26/33 15/1511/13 21/21 27/23 VS 22 WHAT’S NEXT ?
  12. 12. 28/01/2018 12 23 “In the future, none of us will be able to keep our private data secure” 68% / 67% PROSUMER / MAINSTREAM 58/65 60/68 68/6469/68 70/69 68/67 THE FUTILITY OFTRYINGTO SAVE OUR OWN PRIVACY 24 I. United Or Divided We Stand ? II. Data Creep &The End of Privacy III. AI: Our New Life Partner?
  13. 13. 28/01/2018 13 25 ARTIFICIAL INTELLIGENCE CAN BETHE HERO OFTOMORROW “Artificial Intelligence will be good for society” 56% / 44% MILLENNIALS / BOOMERS 53/37 76/60 63/73 47/32 33/3489/91 INNOVATORS LAGGERS VS 26 48 31 36 24 Help humanity progress Solve our most pressing problems Prosumer Maintream In the future, Artificial Intelligence will… THE BENEFITS OUTWEIGHTHETHREATS VS 22 13 24 15 Take over and control society Destroy our planet Prosumer Maintream
  14. 14. 28/01/2018 14 27 THE CHINESE ARE HOLDINGTHE REINS 40 46 31 30 Liberate us from repetitive tasks and give us more time to enjoy life Help humanity progress 39 3633 25 Liberate us from repetitive tasks and give us more time to enjoy life Help humanity progress 70 78 64 60 Liberate us from repetitive tasks and give us more time to enjoy life Help humanity progress In the future, Artificial Intelligence will… 28 TENSION #1 LIBERATION MAY LEADTO LAZINESS
  15. 15. 28/01/2018 15 29 TOWARD A FUTURE WITH MORE FREETIME “In the future,Artificial Intelligence will liberate us from repetitive tasks and give us more time to enjoy life” 47% / 39% PROSUMER / MAINSTREAM 40/31 59/41 45/3836/36 39/33 70/64 “When AI and robots are fully embedded in our lives, I worry that humans are going to become lazy and idle” 61% / 56% PROSUMER / MAINSTREAM 54/55 69/63 58/5168/61 64/44 45/55 “When AI and robots are fully embedded in our lives, I worry that humans are going to lose our ability to solve problems on our own” 56% / 54% PROSUMER / MAINSTREAM 53/50 64/56 58/5058/53 50/52 50/49 30 WILL WE BECOME LAZY AND INCOMPETENT ?
  16. 16. 28/01/2018 16 31 WILL WE LOSE OUR CREATIVITY ? “When AI and robots are fully embedded in our lives, I worry that humans are going to become less imaginative because everything is logic-based” 49% / 43% PROSUMER / MAINSTREAM 44/41 58/56 50/3849/40 45/40 49/47 32 TENSION #2 THE BIGGESTTHREATTO HUMANITY: ROBOTS OR HUMANS?
  17. 17. 28/01/2018 17 33 WHO IS AFRAID OF AN AI APOCALYPSIS ? “In the future,Artificial Intelligence will take over and control human society” 22% / 24% PROSUMER / MAINSTREAM 18/25 34/39 19/2120/24 31/27 14/13 33 “When AI and robots are fully embedded in our lives, I worry that humans are going to use robots to wage war and ultimately destroy the planet” 44% / 41% PROSUMER / MAINSTREAM 27/30 36/36 49/4538/35 42/40 28/31 “When AI and robots are fully embedded in our lives, I worry that humans are going to use robots to take control and enslave much of humanity” 33% / 33% PROSUMER / MAINSTREAM 27/27 39/34 46/4131/24 22/29 20/19 IT’S HUMANS WE NEEDTO WATCH OUT FOR
  18. 18. 28/01/2018 18 35 TENSION #3 A JOB LOST IS A JOB GAINED. EXCEPT FORWHEN IT’S NOT 36 AI & JOBS RELATIONSHIP STATUS: IT’S COMPLICATED “In the future,AI will take away jobs and leave millions of people unemployed” 39% / 42% PROSUMER / MAINSTREAM “In the future,AI will create new jobs that we cannot even imagine today” 37% / 30% PROSUMER / MAINSTREAM VS
  19. 19. 28/01/2018 19 37 THE INNOVATORS 36 48 41 28 Take away jobs and leave millions of people unemployed Create new jobs that we cannot even imagine today 20 59 29 50 Take away jobs and leave millions of people unemployed Create new jobs that we cannot even imagine today In the future, Artificial Intelligence will… 34 47 39 36 Take away jobs and leave millions of people unemployed Create new jobs that we cannot even imagine today 38 THE LAGGERS 45 25 44 24 Take away jobs and leave millions of people unemployed Create new jobs that we cannot even imagine today 41 34 40 27 Take away jobs and leave millions of people unemployed Create new jobs that we cannot even imagine today In the future, Artificial Intelligence will…
  20. 20. 28/01/2018 20 39 TENSION #3 AI IS GOOD BUT HUMANS ARE STILLWANTED A NUMBER BASED JOB ? MR. ROBOT,YOU’RE HIRED 28 26 21 18 16 16 13 10 10 6 22 18 17 14 12 11 10 9 8 6 My financial adviser Teachers Scientists My doctor Police officers Journalists My lawyer My political representatives Judges Religious leaders Prosumer Maintream 40 I am comfortable with the idea of artificial intelligence machines acting as…
  21. 21. 28/01/2018 21 EMOTION OR JUSTICE NEEDED? MR. ROBOT,WE’LL PASS 28 26 21 18 16 16 13 10 10 6 22 18 17 14 12 11 10 9 8 6 My financial adviser Teachers Scientists My doctor Police officers Journalists My lawyer My political representatives Judges Religious leaders Prosumer Maintream 41 I am comfortable with the idea of artificial intelligence machines acting as… 63 41 32 47 41 26 32 12 14 5 45 34 24 40 28 20 16 9 13 8 My financial adviser Teachers Scientists My doctor Police officers Journalists My lawyer My political representatives Judges Religious leaders CHINESEWOULD WILLING BE PUT UNDER A ROBOT’S KNIFE I am comfortable with the idea of artificial intelligence machines acting as…
  22. 22. 28/01/2018 22 48 47 39 31 23 26 21 18 17 17 37 40 33 25 20 19 14 17 13 14 My financial adviser Teachers Scientists My doctor Police officers Journalists My lawyer My political representatives Judges Religious leaders INDIANS WOULD LIKE ‘ROBO-PROF’ I am comfortable with the idea of artificial intelligence machines acting as… I am comfortable with the idea of artificial intelligence machines acting as… 22 7 15 6 7 10 5 7 4 3 12 6 12 10 6 6 3 7 5 2 My financial adviser Teachers Scientists My doctor Police officer Journalists My lawyer My political representatives Judges Religious leaders FRANCE & UK ARE HAVING NONE OF IT 18 13 10 10 9 9 8 6 8 9 17 15 12 8 4 8 6 4 5 4 My financial adviser Teachers Scientists My doctor Police officer Journalists My lawyer My political representatives Judges Religious leaders Prosumer Maintream
  23. 23. 28/01/2018 23 45 WE WILL BUILDTHE PERFECT CREATIONS “Robots will someday be so lifelike that we won’t be able to distinguish them from humans” 41% / 28% MILLENNIALS / BOOMERS 49/27 60/35 46/3543/24 31/15 76/69 46 “I believe that I could have a romantic relationship with a robot” 12% / 4% MILLENNIALS / BOOMERS 26/3 22/3 9/315/1 13/2 27/50* FOR NOW, ROBOT LOVE IS NOT INTHE AIR
  24. 24. 28/01/2018 24 “In the future it will be normal for humans and robots to develop deep friendships and even romantic relationships” 24% / 10% MILLENNIALS / BOOMERS 39/9 45/21 27/1427/6 17/6 54/53* 47 IT MAY BE INTHE FUTURE – BUT MAINLY FOR CHINA

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