1. MY BLEND BY CLARINS
NJOUONKOU Salif
ROURE Bérénice
MBA 2 A

2. Spa MY BLEND by Clarins
– Royal Monceau Paris  Spa
located in the Royal
Monceau hotel *****
(37 avenue Hoche in Paris).
 Superficy: 1500 square meters
 The biggest swimming pool for
Paris’ Palace (23 square meters)
 Opening schedule: From
 Monday to Saturday (8.0022.00)
 Rate: Between 190€ - 250€ for 1
hour for treatments & 50€ more
 To have unlimited access to
swimming
pool, sauna, hammam & laconium

3. TARGETING
 Guests of the Royal Monceau Hotel (70%




of international customers)
Come from to the big cities
Woman between 35-60 years old
Travelers Business men (35-55 years
old)
High social professional category with
good income

4. Local – GEOLOCALIZATION
 Partnership with two shops: Marionnaud (104 avenue des
Champs Elysées ) and DrugStore Champs Elysées:
-> When any customers enter in these shop, they will receive a
“push notification” on their smartphone that offers the
possibility to have promotions on Clarins product and Spa in the
Royal Monceau, located next the Champs Elysées.
-> They will
receive as well a
push notification
that gives the
possibility to
participate to a
contests, and then
to win promotion
for the Spa or
Clarins article.

5. Local - ADVERTISING
 Advertising in specialized magazine (ELLE;
Marie-Claire) with the help of QR codes.
Clients can scan the code and than to be
directly informed of the Spa Clarins
promotion - > -30% for the users of the QR
code
 QR code in the free Parisians newspaper such
as Metro or 20 minutes. That allow to target a
local customer which is still too low for the
Spa. It permits as well to increase local
visibility and create the buzz.
 Presence of a QR code in all Parisians Clarins
retailers as Drugstores, Parisians Department
Store (Galeries Lafayette, Printemps, BHV, Le
Bon Marché,…).

6. Local - EXAMPLE
To create a QR CODE
in this type of
advertisings

7. Mobile - PLATFORM USED
 Use of Pass Book which is the
SoLoMo
functionality of Facebook. It
allows to have access to:
Loyalty cards; Present cards;
Boarding pass; Promotion
coupon; Member cards for the
unlimited access to Spa
 Reduction
program
in
Foursquare (Reduction
platform), which is allow to
reward the loyalty
of the best Spa clients

8. Social – APPLICATION & SOCIAL
NETWORK
 To share promotion on
Facebook of Clarins and
Royal Monceau
 To tweet the winner of the
contests
 The winner can give his
feedbacks on lounge up
application
 The client can share his
picture of the Spa with
pinterest

9. SoLoMo promotion of the Spa
SOCIAL
LOCAL

Always connected on •
Facebook and Twitter
and offer contests
Delocalization with
•
the partnership with
2 local retailers

Guests can share
•
photo and video on
new platforms such as
Pinterest and
Instagram
Advertising with QG
code in Parisian
newpapers and
magazine such as
ELLE and Marie Claire
or Metro
MOBILE
New platform used
such as Passbook and
Foursquare