Find out how Mackmyra, a Swedish whisky distillery, used AI to analyze 70 million possible combinations and create an innovative new whiskey recipe that customers love.

1. Artificial Intelligence
And Whiskey Making:
The Perfect Blend?

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
Find out how Mackmyra, a Swedish whisky distillery, used AI to analyze 70
million possible combinations and create an innovative new whiskey recipe
that customers love.
Artificial Intelligence And Whiskey Making:
The Perfect Blend?

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
That glass of fine whisky you sip at the end of a long day? It may have been
created with the help of AI.
Mackmyra, an award-winning Swedish distillery, has launched Intelligens, the
world's first whisky created using an artificial intelligence program.

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The Fine Art Of Creating A Top-Quality AI Whiskey
Mackmyra partnered with Finnish technology company Fourkind to develop an
AI system that augments and automates some of the tasks of the distillery’s
master blender, who is responsible for whisky flavor and product development.
Master blenders spend their time meticulously tasting and experimenting to
create the best flavors possible, and that process can be time-consuming.
Mackmyra wanted machine learning to work its magic in sifting through massive
amounts of data to find new combinations.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The Fine Art Of Creating A Top-Quality AI Whiskey
Fourkind created their AI system using Machine Learning Studio and Microsoft
Azure, then fed the system datasets that included:
● Existing whisky recipes from Mackmyra
● Wooden cask information (each cask gives the whisky a distinct flavor)
● Ratings from consumers
● Sales data
● Evaluations from whisky experts
The AI system analyzed 70 million possible combinations and created a
framework for creating innovative new recipes that taste great.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The Fine Art Of Creating A Top-Quality AI Whiskey
After the first batch of recipes, Macmyra's master blender, Angela D'Orazio,
provided feedback so the AI system could learn more about whisky
combinations that work for the palette and sell well in the market.
In each round, the distillery narrowed down their options and increased the
quality of the recipes. At the end of the process, D'Orazio selected recipe #36 as
the final pick for their innovative new product.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
AI Can’t Replace The Human Touch
Master blenders aren't going anywhere, though. Even the most sophisticated AI
system cannot replicate or replace the intelligence and discernment of the
human senses. The human side of whisky-making is here to stay.
Instead, Mackmyra embarked on their AI-created whisky experiment to see if
they could augment the skills of their master blender to create an innovative
new recipe.
The AI technology that allowed Fourkind and Mackmyra to sift through vast
amounts of data to develop new formulas and recipes could have all kinds of
other applications. Be on the lookout for new AI software in industries like
perfumes, desserts, medicines, and clothing.

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
AI Can’t Replace The Human Touch
Companies are looking for ways to partner with AI technology companies to
augment and expand what their internal experts can do, so they can get the
most out of every new product they develop, and reduce some of the heaviest
data analysis and learning from their employees' shoulders.
The end result of the next consumer AI experiment? It might just have notes of
toffee, pear, apples, and creamy vanilla with a light tone of oak.
Want to try Intelligens? You can order a bottle here.
And you can watch my interview with Macmyra's Chief Nose Officer Angela
D'Orazio here…

9. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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