Are AI machines going to take over our brewpubs? Unlikely, but it is almost certain that breweries will continue to use AI and data to create new beer recipes and optimize existing formulations. Here are some ways AI is currently used in beer making.

1. How Artificial Intelligence
Is Used To Make Beer

2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
There are many ways artificial intelligence (AI) and machine learning can make
our world more productive and effective. There are even breweries that are using
AI to enhance beer production. Is this brilliant or unbelievable?
While it’s admittedly too soon to tell, using data to inform brewmasters’ decisions
and the possibility of personalized brews makes AI-brewed beer definitely
intriguing.
How Artificial Intelligence Is Used
To Make Beer

3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Beer Brewed by Artificial Intelligence
Since brewing beer is an art and a science, artificial intelligence offers a powerful
helping hand in the latter. After talking about how multinational breweries used
data to inform their advertising decisions, Hew Leith and Rob McInerney,
founders of IntelligentX, believed a better way to use data was to improve the
beer itself. So, that’s what they decided to do.
IntelligentX has the distinction of creating the world’s first beer that used AI
algorithms and machine learning to help adjust its recipe.
IntelligentX creates four different varieties of beer—Black AI, Golden AI, Pale AI,
and Amber AI. They ask customers to follow the URL link provided on the
bottles to give their feedback through the Facebook Messenger app about the
beer they try. By answering a series of 10 questions, the 80 percent of customers
who have followed the link have given the company more than 100,000 data
points.

4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Beer Brewed by Artificial Intelligence
This data is processed by an AI algorithm, and then the brewer decides whether
or not to heed the algorithm's advice. Instead of replacing a brewmaster, Leith
and McInerney believe AI gives insights to help a brewmaster be better
equipped to make decisions based on customer feedback.
Ultimately, once the company is able to scale, it could be possible to order a
beer based on a recipe customized to your preferences.

5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Carlsberg’s Beer Fingerprinting Project
Carlsberg, a Copenhagen-based brewery, began a multimillion-dollar three-year
Beer Fingerprinting Project in partnership with Microsoft, Aarhus University and
the Technical University of Denmark.
Each day, they create 1,000 different beer samples and hope the Beer
Fingerprinting Project will change the way new beers are created. The project
uses sensors that can determine the flavour fingerprint of each sample and
analyse different yeasts.
The data is collected by an AI system, and it is ultimately expected that new
brews will be developed from the information. Not only does the system allow
products to get to market faster it can also help ensure the highest quality.

6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
The Perfect IPA
Another brewer, this one in Virginia, uses machine learning to develop the
perfect IPA. Champion Brewing company teamed up with machine learning
company Metis Machine in an effort to brew their new ML IPA (yes, the ML
stands for machine learning). The first step in the process was to input
information about the ten best-selling IPAs nationally as well as data on the ten
worst-selling brands. Then, based on the data, the algorithm determined the
best recipe to become the nation's best IPA.
Data was also leaned on in another AI-beer brewing endeavor. This experiment
combined publicly available Brewdog beer recipes and beer ratings from
Untapped to create and train an artificial neural beer network. The network
would then be used to evaluate new beer recipes and determine which ones
were more likely to get high ratings. This experiment concluded that AI could be
a powerful tool to help a human brewer develop new beers or optimize existing
ones, but wouldn’t take the place of humans.

7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Robotic Barkeep
It turns out the foam on a freshly poured beer affects people's enjoyment of it.
To determine what makes a perfect foam, an Australian research team created
RoboBEER, a robot who can pour a beer with such precision to create consistent
foam pour after pour.
The researchers created a video of RoboBEER pouring a beer and tracked the
bubble size, beer colour, and other attributes and then showed the video to
research participants and asked for participant feedback regarding their
thoughts on the clarity and quality of the beer. The researchers also taped their
reaction as they watched RoboBEER pour.
An AI machine analysed the biometric factors recorded from the research
participants as they watched the video.

8. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Robotic Barkeep
There were 28 pieces of RoboBEER and biometric data for each viewer that were
fed to a neural network to determine what they thought about the beer without
having them actually taste the beer or complete a lengthy questionnaire.
The neural network was able to predict within 80 percent accuracy whether
someone liked a beer's foam height. The team also found that they could
predict with 90 percent accuracy a beer's likability just using the RoboBEER data.

9. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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