Cosmose AI provides deep insights into the offline shopping behaviors of consumers that helped support retailers during the COVID-19 pandemic and to prepare for a post-pandemic future. Using anonymized data from smartphones, more than 400,000 apps, and 360,000 stores, Cosmose AI provides services and insights to retailers previously only available for online experiences.

1. Smartphone Tracking Data
And Artificial Intelligence
Turn People’s Movements
Into Detailed Insights
And Profits

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
Cosmose AI provides deep insights into the offline shopping behaviors of consumers
that helped support retailers during the COVID-19 pandemic and to prepare for a post-
pandemic future. Using anonymized data from smartphones, more than 400,000 apps,
and 360,000 stores, Cosmose AI provides services and insights to retailers previously
only available for online experiences.
Smartphone Tracking Data And Artificial
Intelligence Turn People’s Movements Into
Detailed Insights And Profits

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
Not all businesses experienced a setback due to COVID-19. Cosmose AI, a company that
uses machine learning to predict who will go shopping as well as when and where, plus
measures the effectiveness of online ads to online and in-person store visits, expanded
during the pandemic. Valued at $100 million after a Series A investment round by Tiga
Investments, OTB Ventures, and TDJ Pitango, many retailers turned to the insights
provided by Cosmose AI’s artificial intelligence-powered service to figure out how to
best operate during the pandemic and prepare for a new future.
Smartphone Tracking Data And Artificial
Intelligence Turn People’s Movements Into
Detailed Insights And Profits

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Insights for Retailers from Cosmose AI’s AI-
Powered Platform
Founded in 2014, Cosmose AI gathers anonymized mobile phone data including user IDs,
location info, and more from more than 1 billion smartphones, more than 400,000 apps,
360,000 stores and then shares insights about consumer behavior with some of the
world's biggest brands, including Walmart, Gucci, Cartier, Budweiser, Tencent, L’Oreal,
Samsung and Marriott. The company plans to extend its reach across Asia to 2 billion
smartphones and 10 million stores by 2022. Cosmose AI's platform doesn't require the
installation of specific hardware or beacons and works seamlessly with Google, Facebook,
WeChat, and more.
Retailers receive accurate location info within 2 meters. Cosmose AI’s predictive shopping
AI informs retailers about who will shop when and where they will go. According to the
company, this AI delivers 73% accuracy for the beauty category. This insight helps retailers
understand how many people visit brick-and-mortar store locations after seeing or
clicking an ad online and also how to improve the customer experience, sales, and
advertising strategies, and customer retention. Marketers had previously been able to
track online ad effectiveness for online traffic, but now through Cosmose AI's platform,
they can realize insights for foot traffic as well.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Insights for Retailers from Cosmose AI’s AI-
Powered Platform
These insights help retailers determine when to reopen stores post-pandemic, how to
increase revenue, and even what inventory to stock. When COVID hit, it was important for
retailers to find ways to connect with customers who historically shopped offline in stores
to interest them in shopping online instead or to engage with a new market entirely. For
example, when hoteliers in Japan found revenue dropping due to travel restrictions, they
pivoted to promote their in-house restaurants to locals.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Machine Learning at the Foundation of Cosmose
AI
Cosmose AI uses alphanumeric IDs called OMNIcookies—a technology that determines
location based on WiFi signals. The algorithms can predict consumer behavior within a
seven-day time span, and the company is currently working to develop an improvement
on that so it can predict across different time periods. The OMNIcookies technology
allows Cosmose AI to gather consumer insights while still adhering to data privacy laws in
the countries where it operates. It allows shoppers to opt-out of the tracking and does not
collect personal data such as email addresses or mobile phone numbers.
There are other companies tracking foot traffic for retailers such as ShopperTrak and
RetailNext, but they gather consumer’s personal data. The fact that Cosmose’s service is
anonymous differentiates it from its competitors and was an appealing aspect to its
investors.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Machine Learning at the Foundation of Cosmose
AI
Cosmose AI offers three AI products that support the retail, fashion, cosmetic and
automotive industries. Cosmose Analytics helps retailers understand their customers’
offline shopping habits and learn how that compares to competitors on a scale and
perspective not possible before (category, store, brand, etc.). Cosmose AI uses artificial
neural networks to make predictions based on the past behavior of a store’s consumers. It
offers support to determine who should be marketed to for the best probability of
achieving sales goals. Big data fuels these insights and allows for AI targeting of lookalike
audiences for higher offline conversions. And finally, Cosmose Media can help retailers
develop marketing, media, and advertising strategies that utilize the consumer behavior
insights gleaned by the AI algorithms.
All of this service is made possible in part by the data that’s collected from the 400,000
app partners that sell data to Cosmose AI. Often, users of these apps don’t realize their
activity is being tracked when they use apps. While no personal data is transmitted, the
reality that activity data is being purchased to then be used to market to those consumers
is often overlooked in privacy policies full of legalese.

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Machine Learning at the Foundation of Cosmose
AI
So, while a customer experience may be enhanced thanks to the AI insights Cosmose AI
provides retailers and those consumers might appreciate the experience, many have no
idea their data is being sold. Most people are willing to accept that some of our modern
experiences and conveniences are made possible by this insight, but is there a limit?
Cosmose AI is betting their AI algorithms, and anonymized data collection will be
accepted by consumers who might realize their actions are being tracked in exchange for
the improved experience they receive. Would you?
If you would like to learn more about how AI is altering businesses and society, have a
look at my new book 'The Intelligence Revolution: Transforming Your Business With AI'.

9. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

10. Title
Subtitle
Be the FIRST to receive news,
articles, insights and event
updates from Bernard Marr & Co
straight to your inbox.
Signing up is EASY! Simply fill out
the online form and we’ll be in
touch!
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved

11. BernardMarr
hello@bernardmarr.com
www.bernardmarr.com