The time and effort it takes to produce and publish engaging relevant content is wasted if nobody is viewing it. Therefore it's critical for marketers to monitor, test and analyze their social activity to learn what are the most effective types of content and the best times to post updates.Test your social media marketing campaigns and content strategies with the help of these tools.

2. 1. FollowerWonk.com
One of its features allows marketers to find out when their followers are most active on
Twitter, which is useful for working out when to tweet. There is also a dashboard that
shows when a brand has gained or lost followers. This allows marketers to work out what
is driving engagement, how often they should be tweeting and the type of content their
followers like.
Need help developing your social media marketing strategy?
Contact Lori 877-447-0134, x111.
The time and effort it takes to produce and publish engaging relevant content is all for
nought if nobody is viewing it. Therefore it’s critical for marketers to test and analyze
their social activity to learn what are the most effective types of content as well as the
optimum times to post updates.
Here are eight tools that can help marketers test their social marketing campaigns and
content strategies.

3. 2. Twitter Analytics
Twitter rolled out its own analytics product earlier this year. It allows you to access data
and graphs showing your timeline activity, information on your followers and insights into
Promoted Tweet campaigns.
Need help developing your social media marketing strategy?
Contact Lori 877-447-0134, x111.

4. 3. Facebook Insights
Facebook’s analytics platform doesn’t offer the most useful insights into marketing activity
on the network, but there are a few features worth using.
For example, one of the dashboards shows the average number of fans who saw your post
in an hour, which can help to decide the optimum time to post updates.
Furthermore, it can be useful for finding out which type of content is most popular in
terms of reach and engagement.
Need help developing your social media marketing strategy?
Contact Lori 877-447-0134, x111.

5. 4. UnifiedSocial.com
Formerly known as PageLever, Unified is a social analytics tool that gives insights into
engagement on Facebook. Marketers can then optimize their Facebook efforts by fan
analyzing the type of content that gets the most interactions as well as the best time of
day to post updates.
Need help developing your social media marketing strategy?
Contact Lori 877-447-0134, x111.

6. 5. SimplyMeasured.com
Simply Measured is another social analytics tool that gives similar insights into which type
of Facebook posts are most popular among a brand’s fans.
6. Bitly.com
Most Twitter users will probably have used bitly to shorten a link before posting it,
however it can also be used as a way of tracking clicks and traffic across different social
networks and marketing channels.

7. 7. Google+ Ripples
Though it appears many brands are still unconvinced by Google+, the network has a useful
analytics tool.
Google+ Ripples is an interactive graphic that allows marketers to see how their posts have
been shared on the network and by whom. This in turn helps users to discover new and
interesting people to follow.
Need help developing your social media marketing strategy?
Contact Lori 877-447-0134, x111.

8. 8. TrueSocialMetrics.com
TrueSocialMetrics is another analytics platform that allows marketers to identify their most
engaged followers by showing how often they interact with branded content.
Need help developing your social media marketing strategy?
Contact Lori 877-447-0134, x111.