Berylls Strategy Advisors helped Linde to develop a breakthrough car sharing model based on fuel-cell vehicles

1. BeeZero Carsharing
Car sharing with fuel-cell vehicles
November 2016

2. 11BeeZero Carsharing English.pptx
From project kick-off onto the road in less than 12 months–
innovative car sharing in Munich with fuel-cell vehicles
Project assignment (09/2016) ResultsSolution
Innovation in action
> Largest fleet of vehicles with
hydrogen fuel cells in the world
> First car-sharing venture with
fuel-cell vehicles
> Scalable business model
> Can be implemented immediately
Competition
Develop a car-sharing business
model in order to ...
> …draw attention to the
technology
> ...promote the positive image of
fuel cells
> ...position Linde as innovation
leader
Vehicles
Launch in
summer 2016
Source: BeeZero.com, Linde project team, Berylls Strategy Advisors
Infra-
structure
High
utilization
is essential
Press conference in April 2016
Market launch in August 2016

3. 22BeeZero Carsharing English.pptx
With the carsharing concept “BeeZero” Berylls and Linde have
implemented three of the automotive industry‘s key trends
Alternative
drives
Connectivity
Automated
driving
Mobility
services
Innovative technology
Development of the fuel-cell technology is still in its infancy
–the limitations are substantial, in particular as regards the
choice of vehicles and the refueling infrastructure
Long-term mobility
Linde‘s aim was to create mobility services, which
don’t just have a short-term effect, but benefit
Munich in the long term
Car connectivity
Direct access to the car-sharing
program requires seamless
connectivity between all of the
fleet’s vehicles
Source: BeeZero.com, Linde project team, Berylls Strategy Advisors

4. 33BeeZero Carsharing English.pptx
BeeZero - impressions
Source: BeeZero.com, Linde project team, Berylls Strategy Advisors

5. Berylls Strategy Advisors GmbH
Maximilianstrasse 34
80539 München
T +49-89-710 410 40-0
info@berylls.com