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Card-sorting tools
   MUX 1: Benny Skogberg
Why?

Card-sorting is a great way to learn how
users, or prospective users, of a website
perceive the logical relationships among
the various elements of the site.
Relationships matter
Users - Logical Relationships - Elements
Relationships matter
Users - Logical Relationships - Elements
How?

1. Define the cards to be sorted.
2. Have representative users sort the cards.
3. Analyze the results.
Open & Closed
  Open Card Sort        Closed Card Sort


• No Labels          • Labels
• Near project start • Near end of project



             Project Timeline
Tools
          Webb   Windows Macintosh   Linux
Free




                   Open source:
License
xSort for Mac
d y
                  S t u
            o f
     e ct
  bj
O
d y
                  S t u
            o f
     e ct
  bj
O
Create test
1. Define cards
Test at Runtime
Test at Runtime




2. Representative
      user          {
Test end
3. Analyze the Result
Resultat
Resultat



  ?
Cluster Tree?
Cluster Analysis
Cluster analysis or clustering is the
assignment of a set of observations into
subsets (called clusters) so that observations
in the same cluster are similar in some
sense. Clustering is a method of
unsupervised learning, and a common
technique for statistical data analysis used in
many fields, including machine learning, data
mining, pattern recognition, image analysis
Cluster Analysis

Cards that join together sooner are more
similar to each other than those that join
together later
Cluster Analysis

Cards that join together sooner are more
similar to each other than those that join
together later

Join sooner = more similar
Gestalt principles
   ✤ Figure
   ✤ Similarity
   ✤ Proximity
   ✤ Closure
   ✤ Continuity
   ✤ Symmetry




DePaul University, Chicago: http://facweb.cs.depaul.edu/sgrais/gestalt_principles.htm
Gestalt principles
   ✤ Figure                                                                             Similar?
   ✤ Similarity
   ✤ Proximity
   ✤ Closure
   ✤ Continuity
   ✤ Symmetry


                                                                              Anders Borg Vincent Vega
DePaul University, Chicago: http://facweb.cs.depaul.edu/sgrais/gestalt_principles.htm
Cluster Tree
Cluster Tree
Cluster Tree




Dissimilarity [Olikhet]
Result




Dissimilarity [Olikhet]
Next step: Labeling

• Är student
• Vill studera
• Hitta Schema
• Studentportalen
Next step: Labeling



                    ?
• Är student
• Vill studera
• Hitta Schema
• Studentportalen
Card Sorting Tools



   thx

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Card Sorting Tools