The document describes a vision workshop to help product owners create shared visions for their existing products. It involves allowing different perspectives to be heard to create ownership of the vision through a facilitated process. Participants add ideas to posters on the walls using post-it notes in different colors. The workshop uses game designs and exercises to explore the product from various angles, such as users, the ecosystem, business factors and stakeholders. The goal is to consolidate ideas into a shared vision for the product.

1. A Vision Workshop
Bent Jensen
BestBrains aps
May 2012
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2. Purpose
To train a group of PO’s in a way to
create shared visions for their existing
products
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3. Idea behind it
• Allow different voices to be heard
• Create ownership to the vision
• A facilitated process offering structure
• Viewing the product from various angles
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4. Practical
• All slides drawn on posters
• Posters placed on the walls
• Participants handed post-it’s in different
colors
• A short introduction
• Walk through the posters on the walls
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5. Game Design
Design your own games, based on your goals
Process
and more specific to what you want to accomplish
Open Explore Close
Open Investigate Close
A B
Tangible
Set the scene outcome
Set the stage Explore
Examine Conclude
Conclusions
Information
Develop themes Explore Decide
Decisions
Discuss
Ideas
Ideas Experiment Action Act
Information Experiment
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6. Users
Thinks
Sees Hears
Challenges Strenghts
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8. Eco system
Dependent products
Up stream Product Down stream
Products we are
dependent on
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9. The Business
Demands and Budget and Framing
expectation
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10. Existing product
Strenghts Weaknesses
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11. Stakeholders
Low Power High Power
High interest High interest
Low Power High Power
Low interest Low interest
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12. Remember the future
Billede fra: Innovationgames.com
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13. Elevator Pitch
for (customer)
Who has (needs)
is_______________ (product)
a (category)
which
(key benefits)
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14. Goals
-1mo 1-3 mo 3-6 mo 6-12 mo
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15. And then what?
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16. Consolidate
GUESSES FACTS
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17. Give back
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