Infocore is a direct marketing organization established in 1992 that provides data sourcing, campaign management, and detailed analytics services. They source data from hundreds of partners and append additional attributes to target audiences hyper-specifically. Infocore's Precision Data Platform rigorously vets data sources and provides unbiased recommendations. They have deployed over 1 billion emails with above industry average open, click, and conversion rates. Clients praise Infocore as a valuable partner that helps grow their brands through targeted email campaigns.
2. Who We Are
A b o u t U s
Established in 1992.
In business for 28 years as a
direct marketing organization.
Precision Data PlatformTM
provides
rigorous vetting of data sources,
unbiased recommendations, and
buying power.
Audience Data Experts
Promoting brand growth and
maximizing ROI by targeting
ready-to-buy consumers.
3. infocore.com
R e s o u r c e s f o r Y o u
US Audience Summaries – dive into our research-
rich reports on acquisition marketing and discover
how to build more effective audiences and more
effective campaigns.
Audience Reports
Case Studies
See examples of how Infocore employed audience
data and our marketing muscle to help our clients
grow their brands.
4. THE POWER OF EMAIL MARKETING
The most effective channel for
customer retention, leading social
network marketing by almost 20%.
85% of all agencies rely on outside
resources to find quality data.
Agency Resources
92% of marketers say Email will
remain the same or increase.
Email Remains Supreme
Average rate of return per
2018 DMA report.
$38 : $1 ROI
Both House files and Prospect
files average a 1% response rate.
For all other media, House files
outperform Prospect files.
Equal Response Rates
5. Clients That Love Us
Y o u r P a r t n e r i n E m a i l M a r k e t i n g
6. The Infocore Difference
W h a t S e t s U s A p a r t
Data Agnostic:
• Infocore does not own any data and
we are completely data agnostic.
• We will not recommend a data set
that doesn’t meet your needs.
Performance Driven:
• Our first step is to analyze all relevant
lists for each project.
• Recommendation is based on vetting
criteria such as sourcing methods,
performance history, and deployment
capabilities.
7. W h a t W e D o
Core Services
Audience Data Sourcing Specialists
As a direct marketer, you know that reaching the right audience can make or break your campaign. We
tap into the data sources most likely to convert, giving you the greatest return on your marketing dollar.
End to End Campaign Management
We make your campaigns successful - allowing your team to focus on what they do best. From data delivery, testing,
and on-time deployment, we roll our sleeves up to get it done.
Detailed Analyses
Our Precision Data Platform provides a benchmarking tool, access to match back files, opens and clicks metrics
reporting, and detailed audience analysis to help you make decisions for your future campaigns.
8. Audience Selection
F i n e T u n i n g
We’ll scour the vast sea of B2B or
Consumer audience data, and by applying
granular selects, you can narrow the field
and target your ideal prospects.
B2B or
Consumer
Targeted
Segments
Omni-Channel
Reach
9. Global Reach
I n t e r n a t i o n a l D a t a R e p o s i t o r y
World’s largest international direct marketing repository
Business and Consumer
Editions Available
• More than 8,500 sources from 100+ countries
• Long-term and ongoing relationships with
multiple data suppliers in many countries
• GDPR compliant
• Use cases for international data:
• Email marketing
• Identity verification for fraud prevention
10. One Point of Contact
D a t a E x p e r t i s e
Multi-
cultural
In the
market
Movers
& DIYers
At home
Fitness
Empty
Nesters
E-
Learners
B2B
End-User
Agency
11. Demographics +
Psychographics, Ethnicity, Religion,
Language, Presence or Absence of
Children, Interests, Hobbies,
Occupations
Buying Activity
Credit Card Indicator, Credit Card User,
Shopping Habits, Internet Activity
Lifestyle Triggers
Health, Ailments, Home ownership,
Vehicle ownership, Movers, Baby on
the Way
Income & Wealth
Net worth, investable assets, modeled
credit & debt, donor interest & activity
H y p e r - T a r g e t e d
Audience Selects
12. H y p e r - T a r g e t e d
Audience Selects
Consumer Selects: Business to Business Selects:
• Age
• Household Income
• Gender
• Ethnicity
• Lifestyle
• Net worth
• Marital Status
• Presence of Children
• In-Market Behaviors
• Propensity to Purchase
• SIC/NAICS code
• Industry
• Employee size
• Revenue
• Year founded
• Technologies used
• Parent company
• Notable rankings
• Geography
• Job function / level
• Title
13. Sourcing and Vetting
S o u r c i n g E x p e r t s
Infocore’s recommendations are
qualified by our rigorous vetting process
and meet all compliance and privacy
requirements, including CCPA and
GDPR.
14. Data Sourcing
A u d i e n c e E x p e r t s
Audience Data is sourced from hundreds of
partners’ base files:
Audience Data is appended with Purchase, Interest,
and Behavior attributes:
And hundreds more!
15. Campaign Metrics
M o r e t h a n a B i l l i o n S e r v e d
1,296,516,352
Emails Deployed
14.18%
Avg. Open
Rate
1.60%
Avg. Click
Rate
11.29%
Avg. Click-
to-Open
Rate
Since Infocore starting tracking
campaigns in 2010, our managed
campaigns have surpassed industry
benchmarks.
16. C a m p a i g n S u c c e s s
Infocore Full Circle Service = Success!
Determine
Strategy
Select
Audience
Email
Deployment
Front-End
Metrics
Quantify
Results
17. - Account Supervisor
Infocore is our partner and a valuable
resource. They really understand our
business. We can’t live without them!
Valuable Partner
W h y I n f o c o r e ?
18. We look forward to talking
with you soon.
2766 Gateway Road
Carlsbad, CA 92009
760-607-2500
https://infocore.com
https://infocore.com/request-a-consultation/
hello@Infocore.com
Thank you!
