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BEFORE WE BEGIN
On a personal level, who uses social media?
  Facebook, Twitter, LinkedIn, YouTube, etc.
What are your goals?
  Increase applications?
  Increase retention?
How do you measure success?
VIRTUAL CAMPUS TOURS
FACEBOOK.COM/FLORIDAINTERNATIONAL
TWITTER
STUDENT BLOGGING
TUMBLR
FACEBOOK GROUPS
READABOUT.ME
CUSTOMER SERVICE
DISCUSSION
How should admissions departments utilize social media?
  Resources
Should you create a private networking community?
What metrics should you be measuring?
How do you correlate social media success to institutional
  outcomes?
Why does social media increase enrollment and retention?
QUESTIONS?


   Betsy Soler – Social Media Community Manager
                  bsoler@fiu.edu
 Matt Herzberger – Director or Web Communications
                  mherzber@fiu.edu

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