1. Argyle Social
Walkthrough
S

2. Core Features
S Publishing
S Publish photos, links and status updates to Facebook & Twitter
S Engagement
S Fluid dashboard displays incoming messages and saved searches
S Analytics
S Important metrics are quickly displayed in an easy-to-read format
S Collaboration
S Allows teams to respond to inquiries and share important messages

3. Publishing Dashboard

4. • Create or select a campaign
to track various efforts
• Publish status updates, links
and photos to Facebook &
Twitter
• Schedule multiple posts at
once to save time
• Publish now, or schedule
posts in the future
• Queue posts with a Hopper
– A tool that publishes posts
according to settings you
specify
• Web browser tool allows
you to find content
anywhere on the Web and
add it to your Hopper or
schedule for later

5. How to create posts
Step-by-step instructions for posting on Facebook and Twitter
S

6. Click New Post on Publish Tab

7. Select a Campaign & Title

8. Create a Status

9. Create a Link

10. Create a Photo

11. Link vs. Status vs. Photo
Status Link
S Text-only option includes a URL in S The rich text status give you
the body of the message maximum control over links on
Facebook
S Ideal for Twitter or a Facebook
post without links S Links are “video-friendly”
Photo
S Uploads a single photo to the
Facebook Wall
S Solicits the most engagement

12. And then you hit “Publish”

13. RSS-to-Social
Automation
• Intelligent automation tool
allows you to schedule
multiple posts and re-post
over time
• Filter posts by blog category
or keyword
• Send your RSS posts into a
Hopper.

14. Engagement Dashboard

15. Customer Service Tips & Tricks
S The Engagement dashboard quickly displays all of your incoming
messages, flagged posts, saved searches, and messages from Twitter and
Facebook.
S Flagged posts appear on every account holder’s flagged section, which means
it requires immediate attention. Resolved posts are then un-flagged.
S If you see a user with a question that pertains to an area outside of your
expertise, flag it and someone else on our team will take care of it.
S Social media allows you to take a proactive approach and answer simple
questions without congesting your other high cost support channels.

16. Customer Service Tips & Tricks
Flag & Track Queries View Conversations

17. Measure Shares, Create Better
Content
S Dig into data about the content your on-site visitors share
S Integrates with sharing buttons on your website to track behavior
S Shares, clicks and conversions are tracked directly on your Argyle Social dashboard

18. Social ROI
S Traditional Web Analytic tools use last-touch attribution – whatever marketing
source they touched gets credit for 100% of the conversion. It doesn’t work for
social media marketing.
S Stop underreporting and attribute your efforts to filling the top of your funnel
and track micro/macro conversions.

19. Social CRM – beta
S New followers and mentions create
new contacts. Ongoing replies and
interactions update these records.
S Illustrate high-value social actions like
clicks, on-site shares, conversions to
your social contacts.
S Push data into your CRM via Argyle’s
open API or a plug-and-play
Salesforce.com integration

20. Pricing
S $50/month per user for access to FIU’s university-wide Facebook and
Twitter accounts*
S Largest online network for FIU that will continue to grow
S Dedicated customer service agents from various university departments will
continue to join network
S $10/month per Facebook Page and Twitter account
S Respond to questions using your own accounts
S Measure interactions by attributing your responses to campaigns
S *Even if you’ll be using your own accounts, you’ll need to pay for your
own seats and accounts.

21. Questions?
Betsy Soler – Social Media Community Manager
E-mail: bsoler@fiu.edu
Twitter: @bsoler