This talk was given at Crowdsourcing Week Global 2016 in London on 14 April, 2016 by Shelley Kuipers, CEO and Founding Partner at Better Ventures. #weareparticipation

1. C O NFID E NT IA LShelley Kuipers • Crowdsourcing Week • 14 April, 2016 • London
The rise of participation and
why it’s better for business

2. C O NFID E NT IA L
“We’re on the brink of an
entirely new approach to
business, one built on
shared principles of
integrity, transparency,
and sustainability. If we
succeed, the world could
become a far better
place.”
– John Battelle, Founding Editor Wired
Magazine. CEO NewCo Group

3. Provocations
5

4. C O NFID E NT IA L
Trust &
Transparency
1

5. The lines between what
is public information
and what is private
information are blurring.

6. “The software activates pollution controls
only when the car is being tested”

7. C O NFID E NT IA L

8. C O NFID E NT IA L
WHO MADE MY CLOTHES?

9. Anyone can be a
whistleblower

10. C O NFID E NT IA L
WHO’S DOING IT
TRUST AND TRANSPARENCY

11. C O NFID E NT IA L
Financial Democracy
2

12. A revolution in how
governments, business and
society will become more
accountable.

15. CENTRALIZED DECENTRALIZED DISTRIBUTED

16. The API
of we
Fair. Just. True.
TM

17. C O NFID E NT IA L
WHO’S DOING IT
DISTRIBUTED LEDGER

18. C O NFID E NT IA L
Product Roadmap
Stakeholder Roadmap
3

19. Don’t become fixated on trying to do
something that could be done better
by someone else,
it will only end in disappointment.

20. C O NFID E NT IA L

21. C O NF I DENTI AL
One size does NOT fit all.

22. C O NFID E NT IA L
YOU SUCCEED – WE SUCCEED
PARTICIPATION IS NOT ABOUT WINNER TAKES ALL
Net new value capture
Net new value creation
Mutual value commercialization

23. Mutual
Value
Creation

24. WHO’S DOING IT
THE ADVANTAGE OF PASSION

25. C O NFID E NT IA L
No platform required
4

26. Brand as
the platform

27. C O NFID E NT IA L

28. C O NFID E NT IA L

31. Be a participation
enabler, not a platform
provider

32. C O NFID E NT IA L
Humanity through
technology
5

33. The ‘gig-economy’ is
slowly leading to the
commoditization of
people and technology.

34. C O NFID E NT IA L

35. jobs will be replaced by robots by 2020
5M
SOURCE: WEF. THE FUTURE OF JOBS, 2016.

36. of the US workforce will be freelancers
by 2020
43%
SOURCE: FUTURE OF WORK 2016.

37. CHEAP LABOUR
SCALE
PROFIT
This is not the sharing economy

38. C O NFID E NT IA L
Silicon Valley

39. Recommendations
3

40. C O NFID E NT IA L
1. BUILD YOUR TRIBE
Find the people who believe
in what are you are doing.

41. C O NFID E NT IA L
2. GO ON A MISSION
Don’t be afraid to do the
impossible.

42. C O NFID E NT IA L
3. BE RELENTLESS
Sweat the economics (and
humanity) of your
participation business model.

43. C O NFID E NT IA L
Imagine what the next
Google, Facebook or
Uber will be like, through
Participation…
MUTUAL VALUE COMMERCIALIZATION

44. C O NFID E NT IA L
where everyone shares
in the success of the
business and the wealth
created
PARTICIPATION COMMERCE

45. C O NFID E NT IA L
THANK YOU
@shelleykuipers
shelley@betterventures.co
www.betterventures.co
#betterparticipation