1. SOURCES: AppBrain, Appthority “App Reputation Report”, Distimo “2012 Year in Review” report,
Distimo ”May 2013 A Granular App Level Look at Revenues: Google Play vs. Apple App Store”
report, Gartner, Impiger Mobile Inc “Amazing Android App Market Stats” Slideshare, MakeUseOf,
Mashable, Searchman SEO “App Store SEO” Slideshare, Statista, TechCrunch, The Richest
GRAPHIC BY BEUTLER INK FOR KINVEY
SENDS/RECEIVES DATA
WITHOUT ENCRYPTION
AD NETWORKS AND/
OR ANALYTICS
LOCATION TRACKING
SINGLE SIGN-ON
SUPPORT
CONTACTS AND
ADDRESSES
CALENDAR
60
92
100
20
14
54
52
50
42
60
50
0
RISKY BUSINESS ALTHOUGH ALL iOS APPS SOMETIMES SEND UNENCRYPTED DATA,
84% OF USERS CONSIDER iOS TO BE MORE SECURE THAN ANDROID.
NEWCOMERS AND REVENUE
THE PERCENTAGE OF REVENUE GENERATED BY NEW ANDROID
APPS SUGGESTS GOOGLE PLAY MAY SOON CLOSE THE REVENUE
GAP WITH THE APP STORE.
PROPORTION
OF REVENUE:NEW APPS OF THE
TOP 300 U.S. APPS
PROPORTION
OF REVENUE:NEW PUBLISHERS OF THE
TOP 250 U.S. PUBLISHERS
10%
5%
15%
20%
iPHONE
iPAD
iPHONE
iPAD
10%
5%
15%
20%
$999
$799
$499
$399
$799
A $999.99 PRICE CAP IS IMPOSED BY APPLE
$200
$200
$200
A $200 PRICE CAP IS IMPOSED BY GOOGLE
$199
$159
VIP BLACK
ALPHA TRADER
PREEBS
MIGHTY BRACE PRO
TAP MENU
MOST EXPENSIVE
PLAY APP
GOT CASH?
MBE PREPARATION
NURSING CENTRAL
VUVUZELA
WORLD CUP
HORN PLUS
MOST EXPENSIVE APPS
FEW APPS APPROACH THE MAX PRICE POINT SET BY EACH MARKETPLACE
(AND EVEN IF YOU PAY $999 FOR VIP BLACK ON iOS, YOU CAN'T ACTIVATE
THE SERVICE UNTIL YOU VERIFY THAT YOU HAVE "ASSETS AND/OR INCOME
IN EXCESS OF £1 MILLION.")
PRICE POINT DISTRIBUTION GOOGLE PLAY'S PRICING MODEL ALLOWS FOR A LARGER NUMBER
OF PRICE POINTS (FROM TOP 100 APPS AS OF 7/9/2013).
DIFFERENT
PRICE POINTS7
DIFFERENT
PRICE POINTS29
APP DISCOVERY GOOGLE PLAY'S SUPERIOR SEARCH FUNCTION MAKES IT
EASIER TO FIND APPS — EVEN WITH A KEYWORD MISSPELLED.
4,537
11,127
1
0
862
20,574
9
19,316
10,523
15,630
RESTERAUNT
FASION
CAMARA
NEWZ
HOTWLS
+ 112
iPad
+ 138
iPhone
+ 46 + 110
iPad
+ 118
iPhone
+ 37
+ 143
+ 96
iPhone
RUSSIA
CHINA
+ 94
KOREA
+ 74
TAIWAN
+ 60
JAPAN
FRANCE
+ 40
UK
+ 111
iPad
FINLAND
SWEDEN
iPad
iPhone
+ 64
DENMARK
+ 111
iPad
iPhone
TOP 5 COUNTRIES:
GROWTH IN REVENUE, 2012
COUNTRY BY COUNTRY ALTHOUGH BOTH STORES ARE SEEING INCREASES IN REVENUE, THE
APP STORE CONTINUES TO OUTPACE GOOGLE PLAY OUTSIDE THE U.S.
WHEN IT COMES TO THE TOP PUBLISHERS FOR EACH PLATFORM,
THERE'S LITTLE CORRELATION BETWEEN THE NUMBER OF APPS
PUBLISHED AND THE NUMBER OF DOWNLOADS GENERATED.
(ORDERED BY NUMBER OF DOWNLOADS).
266APPS
2APPS
23APPS
13APPS
144APPS
135APPS 126APPS
31APPS
7APPS
60APPS
1 2 3 4 5
APPLE GOOGLE GAMELOFT FACEBOOK GOOGLE ROVIO DISNEY GO DEV
TEAM EA ADOBE
TOP PUBLISHERS
CATEGORY BY CATEGORY ANDROID'S OPEN AND CUSTOMIZABLE PLATFORM HAS
TRIGGERED A SIZEABLE CATEGORY OF PERSONALIZATION APPS.
GAMES & ENTERTAINMENT
EDUCATION
BOOKS & REFERENCE
26
11
10
14
12
8
GAMES & ENTERTAINMENT
PERSONALIZATION
BOOKS & REFERENCE
THE BIG PICTURE DESPITE A SIGNIFICANTLY LARGER MARKET SHARE, GOOGLE
PLAY LAGS IN GENERATING REVENUE FOR DEVELOPERS.
$5.1 MILLION
GOOGLE PLAY
MARKET SHAREAPPLE APP STORE
MARKET SHARE
74.4
18.2
$1.1 MILLION
DAILY REVENUE
$5.1 MILLION
DAILY REVENUE
PEOPLE LOVE TO COMPARE THE APP STORE TO GOOGLE PLAY, BUT IT SEEMS THESE COMPARISONS ALWAYS
FOCUS ON THE SAME METRICS—NUMBER OF APPS, RATE OF GROWTH, SALES. IN OTHER WORDS, IMPORTANT
BUT PREDICTABLE METRICS. SO WE DECIDED TO HAVE A LITTLE FUN AND VISUALIZE UNCONVENTIONAL
COMPARISONS OF THE TWO MOST DOMINANT MOBILE MARKETPLACES.
&
UNCOMMON COMPARISONS OF THE APP STORE VS. GOOGLE PLAY