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Getting Started with Online
Reviews

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Objectives
Discuss:
How review sites work
Types of people who write reviews
How online reviews impact a veterinary
practice
How Beyond Indigo can help

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How do Online Reviews Work?

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How does it work?
Rate
5 Star system
Overall score
Review
Describe experience
Interact
Rate other reviews

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What does it look like?

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What does it look like?

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What does it look like?

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What does it look like?

10. www.BeyondIndigoPets.com
What does it look like?

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What does it look like?

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What does it look like?

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What does it look like?

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Who Writes Reviews?

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Who Writes Reviews?
Who is allowed to write a review?
Anyone
Why do people write reviews?
Returning the favor
Exceptionally pleased with a service or
product
Exceptionally displeased with a service or
product

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Who Writes Reviews?
Why don’t people write reviews?
Too busy
Don’t realize the importance
Feel it won’t have an impact
Feel no-one will listen
How do you change that?
Ask!
Respond!
Take action!

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How do reviews impact your
practice?

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How do reviews impact your practice?
Marketing
Nearly 97% of consumers now use online media
when researching products or services in their local
area. (Study by BIA/Kelsey)
84% of consumers say online customer reviews
influence their decision to purchase products or
services.(Study by Ipsos Open Thinking Exchange)
Approximately 79% of local consumers trust online
reviews as much as personal recommendations.
(Study by Local Consumer Review)

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How do reviews impact your practice?
Marketing
Clients talking about your business are spreading
the word.
Businesses with reviews generate 550% more
queries than those with none! (Survey by Caring.com)

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How do reviews impact your practice?
Business Improvement
Clients will say things on review sites they
would feel uncomfortable saying in person.
Provides ongoing feedback on the quality of
your facility and services.
Provides ongoing feedback on staff
performance.
Provides the opportunity to turn negative
situations into positive outcomes.

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How can Beyond Indigo help?

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How can Beyond Indigo help?
Claiming, updating, and tracking reviews
can be very time consuming.
Beyond Indigo offers several types of
supportive programs
ORM Programs
Review Monitoring
Contact us for more information!

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To Recap!
How review websites work
Who writes reviews
How reviews impact your practice

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THANK YOU for attending!
Ann Pearson
ORM Specialist
ann@beyondindigo.com
877-244-9322 ext 322