Talking points for managing a successful blog for veterinary practices.

1. www.BeyondIndigoPets.com
How to Manage a Successful Blog
Presented by Jeanne Pelletier, COO

2. www.BeyondIndigoPets.com
Today, you’ll be able to answer these questions
Why should I blog?
How often should I blog?
What should I write about?
How long should my blog posts be?
How can my blog improve my website’s
performance?

3. www.BeyondIndigoPets.com
Why should I blog?
Helps establish your practice as a thought leader
and expert in your field
Soft sell for potential customers
Improved search engine rankings
Better communication
Build community

4. www.BeyondIndigoPets.com
How often should I blog?
One new blog piece per week is great, once a
month at minimum.
Sites with multiple weekly posts generate 4x
more leads than those that don’t blog or that blog
irregularly
Prioritize and schedule it!

5. www.BeyondIndigoPets.com
What should I write about?
Write what you know!
Information about pet health
Pet issues impacting your area
Publicly answer questions from clients
Convey changes in your practice - new hires, new
equipment, life events of employees, etc

6. www.BeyondIndigoPets.com
How long should my blog posts be?
Things to consider
Reader attention span
SEO
Quantity of posts
Topic
Reader Response
Rule of thumb
150-300 words - quick announcements
400-700 words - most of your posts
700+ words - use sparingly, in-depth posts

7. www.BeyondIndigoPets.com
How can my blog improve my website’s performance?
Titles are key
Always use images
Avoid excessive medical jargon
Give older posts a face-lift every now and then
Blog should be housed on your website
Not on a separate domain
Not on a free blogging platform’s domain

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Common mistakes to avoid
Bad writing
Presentation vs Conversation
Being too promotional
It’s about your readers, not your words
Lack of direction or strategy
Not utilizing your experience
Not updating your blog

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Questions?
Got questions? I’ve got answers!
For any questions you may have about how
Beyond Indigo can help you with your blog:
Melissa Neff, Marketing and Sales Manager
melissa@beyondindigo.com
877-244-9322 ext 100