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Brad Flatoff
BusinessFormation
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Brad Flatoff Credentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Bridging the Gap Strategy Ideas The Gap
The Need ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Strategic Innovation, real results” “ Thinking inside the box” by
The Services Strategy -”The Box” Opportunity Areas Concept Development Positioning Naming Ideation Focus Group Facilitation
Strategy ” The Box ” Strategy defines the “box” that leads to relevant opportunity areas and focused reality based ideation Strategy defines “the box” that leads to opportunity houses, reality based ideation, and relevant branding and business plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The innovation strategy or “ PowerBox ” flows from SWOT and 3 C’s “ Let’s Get Real” Think Inside It! Define Your PowerBox
Current Capabilities/ Current Customer Segment New Capabilities/ New Customer Segment Current Capabilities/ New Customer Segment New Capabilities/ Current Customer Segment Product Adjacency Matrix
Opportunity Areas: “Which Lake to Fish in ?”
Opportunity Areas Opportunity areas flow from SWOT opportunities and are more detailed “buckets” that ideas can flow from ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding the needs “sweet spot” Competency Need
Prioritization Matrix Area 1 Area 2 Area 3 Area 4 Area 5 Fit Potential Size Degree of Innovation Competitor Strength Needs Margins Tech Advantage Time Frame Etc.
Developing an opportunity map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideation Ideation focuses on 2-3 opportunity areas at a time and delivers “deep dive” solutions that can be turned into concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept Name: Description: Why it’s better than what’s out there: sketch
Concept Development Narrow concepts based on agreed upon criteria, and develop concept boards ,[object Object],[object Object],[object Object],[object Object]
 
Focus Group Facilitation Qualitative can be used throughout the process to gain early and often customer, consumer and employee input and insight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning Naming PowerBox provides positioning development and naming services ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Call PowerBox for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brad Flatoff 920-377-1158 [email_address]

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