bfonics is an enterprise class proximity marketing platform. Our Vision is to enable retail providers to effectively engage with their customers and create meaningful shopping experience for them.

1. Beacon Technology
Implementation
RETAIL INDUSTRY

2. BEACON
TRENDS
2
4.5 million active
beacons by 2018
3.5 million
beacons to
be used by
retailers
570 million apple
& android phone
compatible with
beacons
70% businesses
track customers’
buying patterns

3. P & G
Launched in-store mobile program using beacons for 14 products
including Crest, Scope, Gillete and Old Spice.
➢Purchase Intent lifted by double digits
➢300,000 engagements in less than 3 months
American Licorice
Introduced beacons for its Red Vines and Sour Punch Brands.
➢32.6% increase in purchase intent
➢126,000 engagements
➢200% ROI
CASE
STUDIES
3
Zatarian
Introduced beacon campaign to increase purchase intent and
engagement lift.
➢Engagement intent increased by 5 times
➢Purchase intent lift increased by 13 times

4. Send Offer/Discount notifications and messages to
customers real time.
Get analytics and heat maps on customer movement
inside the store.
Get notified when a loyal customer walks in, assign
support staff and provide specific deals to them.
Insights on customer purchase behavior and dwell time
Make customers vote, give reviews and provide
feedback
4
Beacon
Implementation
Benefits

5. HEAT
MAPS
Heat maps track customer
movement path in-store,
thus getting insightful
analytics on purchase
behaviour and dwell time.
Eg. A customer spending
time near a particular
product can be easily
spotted and real time
offers can be pushed.
5
MEASURE
PROMOTION
IMPACT
Bfonics platform provide
valuable data on the
impact of promotional
activities carried out.
Details such as :
1. Number of messages
viewed.
2. Number of Reach.
3. Number of
subscriptions.
4. Number of shares.
And lot more…

6. OUR PROCESS
IS EASY
6
Beacon
network at
strategic
Spots for
hyper local
messaging
and
interaction.
Platform
Integration
to client
app
bfonics's web
platform to
manage
beacons and
information
pushed
through them
Beacon Integration

7. Proximity Marketing Simplified
To know more about this innovative technology : www.bfonics.com
bfonics bFonics