This document provides an overview of social media case studies from 2020. It discusses several successful social media campaigns in India, including the #MeToo movement, Swiggy's Voice of Hunger campaign, and political campaigns like Chowkidar. It also outlines key points about boosting social media presence, including being more active, investing in ads, and having a social media strategy. The document recommends collaborating with customers, users, and management to develop effective social media solutions and provides a proposed timeline to roll out a social media strategy over three stages.

1. Social Media
Case Studies
2020
explore by : Bharat Rawal

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3. WORDS OF INSPIRATION
“Social Media puts the “public”
into PR and the “market” into
marketing.
- Chris Brogan

4. OUTLINE
KEY DISCUSSION
POINTS
Introduction
Social Media Campaign in India
Current Social Media Presence
Critical Points
Boosting Your Social Media Presence
Social Media Strategy
Social Media Tools

5. INTRODUCTION
Social media case studies We will see how publicity is one of
the most important components when it comes to marketing.
While traditional marketing relied on word of mouth
publicity.
The popularity of digital media and social media networks
have completely restructured the good old marketing
equations.
And in this case studies we will see how Social media has
become the new generation.
WHAT IS AIM TO BE?
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6. The term “Internet Savvy” would be better replaced by “Social Media Savvy”.
Because, to a large population, the internet is almost synonymous with social
media as that’s where they spend most of the time they are online.
Checking Facebook while waiting in a queue in the grocery shop or while
traveling to posting photos on Instagram while eating dinner with friends makes
social media is known a part of our daily lives.
According to the Digital Information World survey, internet users now spend 2
hours and 22 minutes per day on social and online messaging in 2019 according
to todigitalinformationworld.com.

7. https://www
.digitalinformationworld
.com/2019/01/how-much
-time-do-people-spend
-social-media-infographic
.html
Note :
Stat's are old,
but still it's increasing.

8. SOCIAL MEDIA
CAMPAIGN IN INDIA

9. Social Media Campaign
in India
NOW WE DISCUSS
That worked and generated tons of
engagement from the audience
And helped the brands to raise its popularity.
Note :- Resource are based on last few years
activities.

11. Inspired by the global campaign that
erupted in the US almost a year back,
2018 saw the rise of the #MeToo
movement in India which turned out to
be one of the biggest movements of the
kind in social media in India.
It all started when Indian actress
Tanushree Dutta.
There was a series of posts on social
media channels including Facebook,
Instagram and Twitter accusing
prominent men from different areas
including actors, film directors, writers,
politicians, etc.
#MeToo
CAT: Social
BY : Female Social Movement
OCT, 2018

12. The #MeToo campaign of India turned out to be a huge movement gaining a lot of social
attention and covered by major media outlets as a topic of importance.
IMPACT
TAKEAWAYS
In this Social media case studies, one of the main reasons for the huge impact of the #MeToo
movement was the voice of social media influencers.
Like popular stars who came to the fore and opened up.
#MeToo hashtag which was simple, direct, empowering and highly personal also contributed
to the campaign success.

14. Swiggy India is a food delivery app that
has become a leading player in the
sector within a short span of 4 years from
its launch in 2014 in India.
Recently, after Instagram launched its
new feature of voice message where
people can interact with a post by voice
up to 1 minute long,
Swiggy launched its Voice Of Hunger
campaign which utilized this new
Instagram feature in a way that excited
social media users.
#SwiggyVoiceOfHunger
CAT : Interactive Post/Challenge
For: Swiggy India
BY : Dentsu Webchutney
FEB, 2019

15. In just 10 days, #SwiggyVoiceOfHunger Challenge got around 1.5 lakh+ entries, primarily
from India and with a few entries from countries like Canad, US, Japan, etc.
The challenge hit an average of 50+ DMs per minute.
IMPACT
TAKEAWAYS
The campaign is a top digital marketing case study to learn how you can creatively use
contests as a fun way to engage with customers.
The brand leveraged innovating with features of social media (voice note feature on
Instagram here) to excite users and drive a campaign that receives a response.

17. Shaadi.com is India’s largest wedding
portal.
The campaign was launched on
Valentine’s Day 2019 #WohEkBaat,
where couples posted their #WohEkBaat
(one common thing) which brought them
together.
The advertisement aimed at promoting
the brand as a loving celebrator and
celebrating its 6 million success stories
as well.
#WohEkBaat
CAT : Matrimonial
For: Shaadi.com
FEB, 2019

18. The campaign #WohEkBaat reached 1.4 million on Instagram on Valentine’s Day., after the
campaign launch, the brand increased its followers base by 5% across social platforms Twitter,
Facebook, and Instagram.
The Valentine’s Day contests garnered 500+ entries and almost 200k people engaged with
#WohEkBaat posts.
IMPACT
TAKEAWAYS
With the #WohEkBaat campaign the brand Shaadi.com broke the perceived stereotype that
surrounds the industry and created a digital presence that encouraged conversation and
interaction.
They utilized influencer amplification and cross-platform promotion to ensure maximum
participation, reach and conversation.

20. Since its 2014 election campaign,
Narendra Modi and the BJP have
been using social media as a strong
communication tool.
They clearly made Modi their brand’s
logo, and Modi turned out to be one of
India’s most political brands ever.
The Modi brand had also successfully
leveraged social media to its benefit
for the 2019 election campaign.
The’ Chowkidar ‘ campaign is one
major campaign that has gained a
lot of attention on social media.
Chowkidar’s word means’ Watchman.’
#Chowkidar
CAT : Political
For: Lok Sabha Election
MAR, 2019

21. #Chowkidar has been a strong move in the history of social media promotions for a political
campaign and had an impact on BJP’s success in election 2019.
To put in Numbers #MainBhiChowkidar received around 1.5 million mentions on Twitter,
followed by #ChowkidarPhirSe with used for about 3,00,000 times.
IMPACT
TAKEAWAYS
This campaign is a perfect example of how to kick start campaigns from personal attacks in a
way it turns out to highlight strengths.
It used a counter offensive marketing strategy wherein a brand attacks the market by
targeting the weaknesses of the competition and emphasizing the brand’s strengths.
The way they responded and came up with the perfect slogan was remarkable and was a
primary reason for the huge amount of engagement that followed.

23. Rola Cola was a cola-flavored Parle candy
that was sold on the Indian market in the
90s but was later discontinued during
a consumer rationalization cycle by the
company in 2006.
A Twitter user Siddharth Sai G tweeted on
Feb 14, 2019, about his love for Rola Cola
candy from Parle and his desire to bring
it home. In his tweet, he tagged Parle
Products asking, “How many retweets
would it take to get the candy back into
production?”.
The Parle brand challenged him to get
10k retweets with #BringBackRolaCola to
make his wish come true as an unexpected
answer.
#BringBackRolaCola
CAT : Product
For: Parle
FEB, 2019

24. The campaign increased the share of voice that Lumix had on World photography and
created a sustainable asset for the brand in the form of #BeyondFrames.
Panasonic was able to reach more than 1M users throughout the campaign with total
views of 5 lacs from all the social platforms.
IMPACT
TAKEAWAYS
Through the heart touching campaign that stirs up one’s emotions, Panasonic leveraged
World Photography Day to set Lumix aside from traditional communication around
photography.

26. The average Indian users of the Internet
spend 21.5 hours each week listening to
music, higher than a world average of
approximately 18 hours,
According to an IMI and International
Federation of the Phono graphical
Industry 2018 survey.
The level for 18-24-year-olds in India is
even higher (nearly 24 hours a week).
It offers great possibilities for streaming
music applications in India.
#Spotify India IPL Campaign
CAT : Interactive Post/Challenge
For: Spotify India
BY : 22Feet Worldwide
MAR, 2019

27. Over 250 tweets were sent out during the four-hour activity.
This helped the brand not only gain followers but also create a huge reach.
IMPACT
TAKEAWAYS
Spotify India was able to utilize the cricket wave in India and use its product promise with a
twist to engage the audience.
They creatively managed to have an IPL conversation, without an exclusive partnership and
all the while talking about the brand.

28. https://www.business.com/articles/6-tips-to-improve-social-media-presence-2019/
CURRENT SOCIAL
MEDIA PRESENCE
One of the best ways to stand out on social
media and increase your presence is to focus on
using eye-catching visuals.
Try to avoid using too many boring stock photos.
Instead, focus on sharing images that will connect
with users. Share high-quality behind-the-scenes
photos and people using your products.

29. CRITICAL POINTS
WHO ARE OUR CLIENTS?
Target the user based on social activities.
HOW ARE OUR RELATIONS?
50% reported social media having negative effects
on their relationship.
DOES OUR VOICE REPRESENT US?
Yes ! ofcourse.
#MyOpinion

30. Item 1 Item 2 Item 3 Item 4 Item 5
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Item 1 Item 2 Item 3 Item 4 Item 5
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YOUR TARGET CLIENTS
WHO WE MARKET TO
BY GENDER BY LIFESTYLEBY AGE

31. 98%
SOCIAL MEDIA RELATIONSHIPS
INCREASE IN ENGAGEMENT

32. SOCIAL MEDIA RELATIONS
ACTIVITIES AND TRENDS
FROM LAST 12 MONTHS
https://trends.google.com/
RELATION BASED ON
COMPARING TWO CAMPAIGN

33. Boosting Your Social Media Presence
BE MORE ACTIVE
ON SOCIAL
RESPONSES
BE SEEN
ON OTHER
PLATFORMS
INVEST
ON
SOCIAL ADS

34. SOCIAL
MEDIA
STRATEGY
GOING DEEPER
#AskToExpert

35. posts to every network,
Track relevant keywords,
topics, and accounts
Plan,
Create,
and Schedule

36. A social media strategy is a summary of everything you plan to do and
hope to achieve on social media.
It guides our actions and lets you know whether you’re succeeding or
failing.
@hootsuit
Step 1. Choose social media marketing goals that align to objectives
Step 2. Learn everything you know about your audience
Create audience personas
Step 3. Know your competition
Step 4. Do a social media audit
Step 5. Set up accounts and improve profiles
Decide which network to use
Step 6. Find Inspiration
Social media success stories
favorite brands on social media
Step 7. Create a social media content calendar
Set posting schedule

37. COLLABORATE WITH THE
CUSTOMER, USER AND
YOUR MANAGEMENT TEAM
FOR
FINDING THE BETTER
SOLUTION FOR
MODERN MARKETING

38. THE ROLL
OUT
Proposed The Timeline
STAGE 1
Q1
STAGE 2
Q2
STAGE 3
Q3

40. Social
Media
Tools
lots of open
source, free trial
and paid tools are
available for the
social media.
Use it, as per your
requirements.
for more information #AskToExpert