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Social Media - Best Practices for
      Recruitment
Why do we think Social Media helps your
            Recruitment?
First Strategic Step


 SET A GOAL
Second Strategic Step


 MASTER ONE MEDIUM
Mastering One Medium


Social Media   Recruiting           Employment          Professional         Create a            Communication
                                    Branding            Development          Community
               Linkedin is the      You can build       You can connect      Linkedin is one     Linkedin Groups
               original social      your co’s profile   with your peers in   the great tool to   provide
               recruiting           & also your         the industry.        create              a possible avenue
               tool.Wherein you     profile.start       Discuss with them    community.You       for
               can view             positing the job    the best practices   can either create   company
               professional         opportunities       you are following    your co’ alumni     communication
               profiles of active                       or the problem       community or        .It’s not the best
               or passive job                           what you are         niche skill         method
               seekers                                  facing & I can bet   community start
                                                        with you,you can     an hot discussion
                                                        get a great info     & then you can
                                                                             indirectly pull
                                                                             active or passive
                                                                             job seekers
Mastering One Medium


Social Media     Recruiting     Employment             Professional      Create a            Communication
                                Branding               Development       Community
                 Most of the    Facebook page          As of now         Both your present   Great platform to
                 job seeker     are great tool for     facebook is       employees &         exchange info
                 are not too    employment             mainly used to    prospect can        with employees &
                 comfortable    branding.You can       connect to with   easily              also with
                 being          post couple of         friends &         communicate         prospects.You can
                 contacted      photos or video’s      family.But has    here about your     ask & answer
                 thro’          on your co’            few of us have    co’ culture &       queries
                 facebook.Yo    culture or             started           work life Balance
                 u can try to   interview process
                 use your       & from there
                 company        drive the traffic to
                 page for       your career page
                 communicati
                 on
Mastering One Medium


Social Media     Recruiting      Employment            Professional        Create a             Communication
                                 Branding              Development         Community
                 We need to      We can use            When we start       Here the             With regards to
                 follow highly   twitter to share      following our       communication        communication
                 influential     links to our videos   peers & thought     are very real time   we are not very
                 people or       or blogs.But not a    full leaders of     dependent.           sure,how many
                 potential       great tool for        Industry,give us                         ppl really
                 candidates &    employment            access to                                understand how
                 generate ref    branding              information &                            twitter works.The
                 or build                              helps us to build                        information can
                 relationship.                         relationship with                        be shared publicly
                 Which in                              them
                 turn helps
                 you from
                 doing cold
                 calling
Mastering One Medium

Social Media   Recruiting      Employment          Professional         Create a             Communication
                               Branding            Development          Community
               When you        This platform can   Blogging is one of   Lot of interaction   Blogs are the company’s
               are posting     be used at its      the great tool to    can happen in        newsletters.You can publish
               jobs on your    best.We can use     share                blogs.Where in we    employee recognisation
               corporate       our current         knowledge,which      can give a           news/photos.
               blogs,try to    employees to        in turn helps you    community
               give as much    speak about their   to build your        wherein your
               info as         career growth or    personal brand in    current
               possible to     work life in your   the industry by      employees can
               the             co’                 connecting to your   community with
               candidates                          peers in the         your potential
               about the                           industry             employees.
               requirement
               & the contact
               person,if
               they are
               interested.Re
               gular
Mastering One Medium

Social Media   Recruiting       Employment           Professional        Create a             Communication
                                Branding             Development         Community
               Using a          You can share        Here you can find   The opportunity of
               Video,You        video of events      lot of training     communication is
               can tell your    which happened       videos on           very limited. As
               potential        in the co’ & about   professionals.But   the viewers can
               candidate        the job              the same info you   comment
               about the        opportunity          can get someelse
               interview                             easily
               process or
               the life @
               work.Waste
               to time,if you
               try to use it
               for sourcing
Third Strategic Step


MANAGE ONLINE REPUTATION
Fourth Strategic Step


CREATE A USER EXPERIENCE
In Social Media ,People want to interact with
    Humans not with logos or buildings
Fifth Strategic Step


LISTEN,LEARN & ENGAGE
Sixth Strategic Step


Highlight Specific Jobs
Help candidates understand why the job
      might be the right opportunity.
Seventh Strategic Step


VISUALLY STIMULATE
You want your company to stand out and
interesting multimedia content is the best way
to get attention.
Eighth Strategic Step


BOOST YOUR RANKING
Search engines weight search results based on the
number of visitors to a site.
Ninth Strategic Step


PREPARE TO CHANGE
Tenth Strategic Step


PROMOTION
Thank you


Reach me @

bharathiv@hiremapitconsultants.com
Linkedin Bharathi Raj
Twitter/Facebook bharathi.raj

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Social media best practices

  • 1. Social Media - Best Practices for Recruitment
  • 2. Why do we think Social Media helps your Recruitment?
  • 4. Second Strategic Step  MASTER ONE MEDIUM
  • 5. Mastering One Medium Social Media Recruiting Employment Professional Create a Communication Branding Development Community Linkedin is the You can build You can connect Linkedin is one Linkedin Groups original social your co’s profile with your peers in the great tool to provide recruiting & also your the industry. create a possible avenue tool.Wherein you profile.start Discuss with them community.You for can view positing the job the best practices can either create company professional opportunities you are following your co’ alumni communication profiles of active or the problem community or .It’s not the best or passive job what you are niche skill method seekers facing & I can bet community start with you,you can an hot discussion get a great info & then you can indirectly pull active or passive job seekers
  • 6. Mastering One Medium Social Media Recruiting Employment Professional Create a Communication Branding Development Community Most of the Facebook page As of now Both your present Great platform to job seeker are great tool for facebook is employees & exchange info are not too employment mainly used to prospect can with employees & comfortable branding.You can connect to with easily also with being post couple of friends & communicate prospects.You can contacted photos or video’s family.But has here about your ask & answer thro’ on your co’ few of us have co’ culture & queries facebook.Yo culture or started work life Balance u can try to interview process use your & from there company drive the traffic to page for your career page communicati on
  • 7. Mastering One Medium Social Media Recruiting Employment Professional Create a Communication Branding Development Community We need to We can use When we start Here the With regards to follow highly twitter to share following our communication communication influential links to our videos peers & thought are very real time we are not very people or or blogs.But not a full leaders of dependent. sure,how many potential great tool for Industry,give us ppl really candidates & employment access to understand how generate ref branding information & twitter works.The or build helps us to build information can relationship. relationship with be shared publicly Which in them turn helps you from doing cold calling
  • 8. Mastering One Medium Social Media Recruiting Employment Professional Create a Communication Branding Development Community When you This platform can Blogging is one of Lot of interaction Blogs are the company’s are posting be used at its the great tool to can happen in newsletters.You can publish jobs on your best.We can use share blogs.Where in we employee recognisation corporate our current knowledge,which can give a news/photos. blogs,try to employees to in turn helps you community give as much speak about their to build your wherein your info as career growth or personal brand in current possible to work life in your the industry by employees can the co’ connecting to your community with candidates peers in the your potential about the industry employees. requirement & the contact person,if they are interested.Re gular
  • 9. Mastering One Medium Social Media Recruiting Employment Professional Create a Communication Branding Development Community Using a You can share Here you can find The opportunity of Video,You video of events lot of training communication is can tell your which happened videos on very limited. As potential in the co’ & about professionals.But the viewers can candidate the job the same info you comment about the opportunity can get someelse interview easily process or the life @ work.Waste to time,if you try to use it for sourcing
  • 10. Third Strategic Step MANAGE ONLINE REPUTATION
  • 11. Fourth Strategic Step CREATE A USER EXPERIENCE In Social Media ,People want to interact with Humans not with logos or buildings
  • 13. Sixth Strategic Step Highlight Specific Jobs Help candidates understand why the job might be the right opportunity.
  • 14. Seventh Strategic Step VISUALLY STIMULATE You want your company to stand out and interesting multimedia content is the best way to get attention.
  • 15. Eighth Strategic Step BOOST YOUR RANKING Search engines weight search results based on the number of visitors to a site.
  • 18. Thank you Reach me @ bharathiv@hiremapitconsultants.com Linkedin Bharathi Raj Twitter/Facebook bharathi.raj