By Phani Mitra VP Analytics & Strategy at Dr. Reddy’s
The “Sexiest job of the 21st century” is often surveyed to be poorly defined, intermittently satisfying and vaguely understood in most board rooms. As success stories are widely publicized, senior business leaders’ expectations from analytics are rising quickly. And the field itself is changing rapidly - with speciality skills becoming self-service in no time. In that context, the talk explores how the various analytics roles across the spectrum are changing. And what it takes for analytics professionals to stay relevant, contribute meaningfully to business results and play a critical role in shaping business strategy.
www.analyticsindiasummit.com
2. 9/28/2018“Who moved my cheese” – Living with change in the field of analytics 2
Who am I?
3. Quick Check: How many of you have…
Talend or Ni-Fi? Heard Know Used
XGBoost Heard Know Used
Perceptrons Heard Know Used
MECE Heard Know Used
“Who moved my cheese” – Living with change in the field of analytics Phani Mitra
4. “The Sexiest job of the decade” - Data Scientist is
very often being surveyed to be…
• Poorly Defined/ Articulated
• Intermittently Satisfying
• Vaguely Understood in board rooms
“Who moved my cheese” – Living with change in the field of analytics Phani Mitra
5. Change happens when you least expect it!
All images and logos in this presentation are copyright owned by the respective organizations and are being used for illustrative purposes Phani Mitra
6. Two points of view…
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• How do I see the field evolving?
• What can we do to make analytics influence
business decisions and strategy?
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
7. “Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
8. Analytics requires a combination of skills…
9/28/2018Title of the presentation 8
Math
Data & Tech
Business
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
9. Typical value chain today. Where are You?
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Model Selector
Model Customizer
Model Builder
Model Runner
Algo Tinkerer
Algo Developer
Geoff / Andrew
Data Engineer
Data Modeler
Data Architect
Data Extractor
Tech. Architect
Soln. Architect
Data/ Tech Expert (Cloud,
Chip, etc.)
Report Builder
Report Definer
Analysis Path Designer
Report Runner
Use-Case Detailer
(Principal..)
Use-Case Definer (EM..)
Consulting Partner
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
10. Lot of trends coming together making what was a
speciality skill yesterday a self-service..
9/28/2018 10“Who moved my cheese” – Living with change in the field of analytics
Cloud & Modular
Tech StacksOpen Data
Communities
The “Simple”
Revolution
11. What was a speciality is fast becoming self-service..
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Math Folks
Model Selector
Model Customizer
Model Builder
Model Runner
Algo Tinkerer
Algo Developer
Geoff / Andrew
“Who moved my cheese” – Living with change in the field of analyticsAll images and logos in this presentation are copyright owned by the respective organizations and are being used for illustrative purposes
12. What was a speciality is fast becoming self-service..
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Tech Folks
Data Engineer
Data Modeler
Data Architect
Data Extractor
Tech. Architect
Soln. Architect
Tech Expert (Data
Storage, IO, Chip etc.)
“Who moved my cheese” – Living with change in the field of analyticsAll images and logos in this presentation are copyright owned by the respective organizations and are being used for illustrative purposes
13. What was a speciality is fast becoming self-service..
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Business Folks
Report Builder
Report Definer
Analysis Path
Designer
Report Runner
Use-Case Detailer
(Principal..)
Use-Case Definer
(EM..)
Consulting Partner
“Who moved my cheese” – Living with change in the field of analyticsAll images and logos in this presentation are copyright owned by the respective organizations and are being used for illustrative purposes
14. 9/28/2018Title of the presentation 14
And the news is that the landscape continues to change rapidly!
Augmented Analytics Is the Future of Data and Analytics
Published 27 July 2017 - ID G00326012 - Gartner
“Who moved my cheese” – Living with change in the field of analyticsAll images and logos in this presentation are copyright owned by the respective organizations and are being used for illustrative purposes
15. The future would belong to T-shaped people*
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Knowledge & Ability
outside core area
DepthandExpertise
incorearea
*Popularized by Tim Brown, CEO of IDEO
What is your T?
Math
Data &
Tech
Business
“Who moved my cheese” – Living with change in the field of analytics
16.
17. I am a data scientist, how can I stay relevant?
How can I contribute to business and impact my
organization’s strategy?
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Analytics Professionals’ primary role:
Identifying Opportunities or Helping solve problems
19. Consulting firms have been doing this successfully for
a long time now…
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Assure
Outcomes
Ideas &
Solutions
Oppty./ Prob.
Framing
Influence
Decisions
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
20. 5 Essential Ingredients for success
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1. “What problem and Whose problem?”
2. “Design” a solution
3. Strengthen the Core
4. Recommendations as stories
5. Did they understand it? Did they use it?
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
21. 1. “What Problem, Whose Problem”
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Seek problems closer to the core of the organization. Solve for the industry!
Platform/ Business
ModelStakeholder ValueCustomer
Does solving this problem help the org with:
PeopleMetricsRoles
Whose problem is it?
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
22. Which part of the industry value chain is
your solution addressing?
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Care
Chain
Product
Chain
$ Chain
• Yield Improvements
• Failure prediction
• Clinical Trials
• Drug Development
• Patient Adherence
• Last Mile Availability
• Track & Trace
Who is your “User”?
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
23. 2. “Design” a solution with user at the centre
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Viable
Desirable
Feasible
User, a
Human
1. Human Centered Design
Are you thinking holistically about
the users/ decision makers for the
algos/ engines/ recommendations?
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
24. 2. “Design” a solution with user at the centre
9/28/2018 242. AC4D: Austin Center for Design
Leverage Design Thinking Approach for building Analytics Solutions
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
25. 3. “Strengthen the core”
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Core: Right Data/ Features, Right Models and
Right Measures for Solving the Right Problem
This is what got you the seat at the table for!
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
26. 3. “Strengthen the core”
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No substitute for good conceptual understanding and rigor
• Choosing right Models and error measures
• Understanding what ‘noise’ throws a model off
• Feature selection and innovative feature engineering
• And the basics: T-Test, F-Test/ Chi-Square, ANOVA etc.
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
27. 4. “Recommendations” as a story
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Stories are the best way to convert hard math in to something that can
influence business decision or strategy
Have you ever tried persuading a business leader to commit to a real
life control-test based on your data analytics?
“Recommendation = Analysis + Insight + Call to Action”
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
28. 5. Did they understand it? Did they use it?
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YES
NO
YES NO
Recommended
Adopted/ Used
Great. How can
we repeat this
success?
Introspect &
Look Out: What
are we missing?
How did we
miss it?
Why was it not
used?
Confusion Matrix for “Business Adoption”
29. Recap
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1. “What problem and Whose problem?”
2. “Design” a solution
3. Strengthen the Core
4. Recommendations as stories
5. Did they understand it? Did they use it?
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
31. Are you involved or committed?
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Are you contributing your analysis or committing to influence/ drive
decisions?
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra
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Mihály Csíkszentmihályi's concept of flow
Where are you today?
How would you like to go forward from here?
What does your T look like?
Math
Data &
Tech
Business
“Who moved my cheese” – Living with change in the field of analyticsPhani Mitra