How to Get Traffic and Sales on your Joomla Website

1. How To Increase Traffic and $$$
On Your Joomla! Website
Bhavesh Daryani
Co-Founder of ApeForest
@bhaveshdaryani

3. 1. Content Marketing
In today's world, Content is King, Google's the Queen and
they're MADLY in love. If you try to cheat and reach her
heart (aka buy/trade links), she WILL exile you from her
kingdom and you'll starve to death.
Content Marketing = Better Rankings (SEO) + Increases
Credibility + Builds a Community + Creates Engagement +
Social Sharing (Virality)

4. KissMetrics
350,000+ Visitors/Month
100,000+ Twitter Followers
Blog accounts for 82% of total traffic
Generates 70% of the leads ~ $$$$$$$ in additional
revenue

5. How do I go about it?
Build a blog (EasyBlog by Stackideas will help you)
Deliver GREAT helpful content (Infographics, How-to's
and Guides)
Stick with it
Catalyst:
Start commenting on other relevant blogs
Network and build partnerships with other individuals and
companies

6. What will I need to get started?
Content Rules: Ann Handley and C.C Chapman
blog.hubspot.com
quicksprout.com
ContentForest.com

7. 2. Video Marketing
YouTube is the second largest search engine in the world
After viewing an online ad, about 46% of viewers take
action
A video in Google's index is 53 times more likely to
appear on the first page search results

8. Dropbox
Instant Credibility
Higher Chance of Virality
Increase in Conversions

9. How do I go about it?
Hire a copywriter through a freelancing website like
Odesk.com and make him/her write a short <2 minute
long script for your video.
The normal storyline runs like:
Describe the problem -> Show the current solutions ->
Reveal your magical product -> Describe it's Features,
Advantages and Benefits -> Call to action
Have a video editor make a storyboard and the final
animated video
Distribute it through TrafficGeyser.com and your frontpage

10. What will I need to get started?
The Video Boss by Andy Jenkins
Copywriter
Video Editor
TrafficGeyser.com

11. 3. Conversion Rate Optimization
Testing everything that goes on a webpage against
itself. Includes:
Text
Placement
Colours
Call to Action
Addition of Video and Testimonials
KISS (Keep it Super Simple)
Run The Grandmom Test

12. CrazyEgg
363% Increase in Conversions

13. How do I go about it?
Hire a Copywriter and Front-End Developer to make
the 'Challenger' page
Tweak the headlines, taglines, text, colours, designs,
videos, testimonials - EVERYTHING
Run an A/B Test using a tool like Visual Website
Optimizer

14. What will I need to get started?
Copywriter
Front-end Developer
VisualWebsiteOptimizer.com
Conversion-Rate-Experts.com

15. 4. Social Media Engagement
Highest ROI compared to any other form of marketing
Engaging is key, Presence is not enough
Direct Conversation with Target Audience
Highest possibility of virality

16. RocketTheme
Increase in Traffic, Sales and Conversions

17. How do I go about it?
Be active on all the relevant social media platforms
out there
Reply to EVERYBODY as promptly as possible
Always have a call to action
Quality > Quantity
Goal: Customer Satisfaction

18. What will I need to get started?
Facebook, Twitter and other social media presence
The Thank-You Economy by Gary Vaynerchuk

19. Procrastination Kills Puppies

20. Thank You!
Twitter: @bhaveshdaryani
E-Mail: bhavesh@apeforest.com