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Cisco Bas Boorsma
1. Bas Boorsma
Director – IoT and City Digitization, North Europe, Cisco
@BasBoorsma
Digitization
Drivers, Trends, and the Internet of Things
2. On Digitization – Disruption – New Winners
Leaders
Point-of-Sale
Print
Advertising
CarHotel
Bookstore Taxi Music
“Competition of tomorrow will be very different from the competition of
yesterday”
3. Preparing for Exponential Change
From Linear to Exponential Change
Ernest Hemingway
“How did you go bankrupt?”
“Two ways. Gradually, then suddenly”
4. By 2020, 75 percent of businesses will become fully
digital. Only 30 percent of these digitization efforts will
be successful.
In 10 years, 40+% of Enterprise will no longer exist
´To Disrupt, ot to be Disrupted´
5. Disruptive impact of autonomous vehicles, US only
“There are 3.5 million freight and delivery truck drivers in the
United States. There are 665,000 bus drivers. In New York
City alone, there are 90,000 registered taxi drivers — not
counting Uber and Lyft drivers. There are 5.5 million people
manufacturing and designing cars, and 1.65 million people
working at dealerships. All of these jobs are at high risk”
Robin Chase, Founder of ZipCar
6. Preparing for Change
• Transforming core processes, services
• Requiring different skill sets
• New partners & competitors
• New Business & Delivery Models
• New products & services
• New Economies
• …and Big Data
Every Company,
City, Country
DIGITAL
Internet of Everything… 5X – 10X Impact of Internet To Date
7. 1. Network Paradigm
Demise of industrial age, centralized organization
2. Rise of Internet of ´Everything´
Pervasive Connectedness of people and things
Building Blocks of the Digitization of Everything
8. 1.8 billion posts plus pictures per day
60 trillion webpages in 2015 80 million blogs per day
15.000 new Apps per week
3x amount words read per global citizen in 2016 compared to 1980
2.5 Million Cyber Threats.
100.000 – 1 million new ´things´ connected every hour
Internet traffic growth in 24 months: from 49 exabytes to 75 exabytes
10. Intelligent Connections
Business
and
Societal
Impact
Evolution of the Internet
Connectivity
Digitize Access to
Information
• Email
• Web Browser
• Search
Internet of
Everything
Digitize the World
Connecting:
• People
• Process
• Data
• Things
Networked
Economy
Digitize Business
Process
• E-commerce
• Digital Supply Chain
• Collaboration
Immersive
Experiences
Digitize Interactions
(Business & Social)
• Social
• Mobility
• Cloud
• Video
12. Digitization across all Community Domains
Mobility
Work
Healthcare Aging Well
Learning
Energy
Environment
Citizen Services
Logistics
Community
Governance
13. Big Data
The Art of IoT
Architectures
Security &
Resilience Standards
Ecosystems Business
Models, RoI
Building Blocks & Challenges of IoT
Skills
14. Solution Architecture for Smart+Connected Communities
Convergence, Cloud, Intelligence on the Edge
Connected Digital Platform (CDP) for Cities
Fixed, 3/4/5G, City Wi-Fi Network. LoRa, WiFi P
InternetPublic/Private
WAN
MOBILE APPS PARTNER APPLICATIONS AND URBAN SERVICES
Monitoring/Command
Control Centers
Lighting
Management
Safety and
Security
EnvironmentWaste
Management
P
Parking
Management
Water
Management
Transport
Management
Traffic
Management
PARTNER
SENSORS
Street
Lighting
Safety and
Security
EnvironmentWaste
P
ParkingWater Traffic
STREET
People Street
Furniture
BUILDINGS
CommercialResidential Industrial
VEHICLES
Vehicles
Fog
17. Security
• 60% of business leaders reluctant to innovate due to Cyber Risks
• USD 7.6T at stake
• 2.5M threats per second
• Detection of breach on average 100 to 200 days to discover. Cisco:
17.5 hours
• 86% of all mail is spam, 8% contains malware; 19.7B threats per day,
2.5M threats per second
• Cisco Talos: monitors 600B emails EVERY DAY
18. Source: empirica 2014
INITIATIVES
Addressing the IT Skills Gap - Europe
AndrusAnsip
Vice President,
European Commission
“There will be 1.2M
open jobs in the IT
sector in Europe in
2020”
2016 Cisco and/or its affiliates. All rights reserved. Cisco confidential.
19. DATA
“the new oil”
... Privacy, Security, Ownership, Governance...
One of the most fundamental societal
organizational challenges of our time
20. Big Data
The Art of IoT
Architectures
Security &
Resilience Standards
Ecosystems Business
Models, RoI
Building Blocks & Challenges of IoT
Skills
21. How Do I plan for
Digitization?
“Vision without action is a day dream.
Action without vision is a nightmare.”
“Digital Darwinism is unkind to to those that wait.”
Absolute Household Names – Have been around short time – Wiunners in their Verticals- Done it by digital means. Are distributed. Little assets. Build on prosumers. From product to Services. Don´t stay within their silos.
Connections:
CCS Estimates- “Connected Devices by 2030”
2011 numbers are used. Data study available for 2011-2030 only.
Data:
IDC, 2012 “IDC Digital Universe Study” (Report Attached)
Data doubles every two years
More data generated in previous two years than previous 5,000
By 2020, 40% of data will come from sensors
Car Example: Up to 25 gigabytes of data is generated from a single plug-in hybrid vehicle in just an hour . . . Self-driving cars could create 1GB of data a second with so much M2M communications … Today, a typical BMW (7 Series) generates about 1TB of data an hour, http://www.computerworld.com/article/2484219/emerging-technology/self-driving-cars-could-create-1gb-of-data-a-second.html
Applications This number is for Mobile app downloads. Data on app launched for these years are not available.
http://www.businesswire.com/news/home/20110628005647/en/IDC-Forecasts-183-Billion-Annual-Mobile-App#.VLOp1E3hWM9
25% of companies will have their own app store by 2017
Google and Facebook along have Because services are being democratized - Applications, services, new business models are being created by citizens/businesses
This is providing a foundation for better and resilient public services and resilient urban design.
Government and enterprise become the enablers of public value creation
Furthermore, Global IP traffic has increased 4x in past 5 yrs… will triple in next 5 yrs
Rapid Adoption rate of digital infrastructure: 5 times faster that any other previous infrastructures such as electricity, telephone etc.
Cloud
Security
Xaas
Security
Mobility
Evolution of sensor as a service (1 vendor eg lighting) ->
2 vendors (2 vendors (lighting - philips and ge) – normalization
Contextual – correlation between multiple vendors and multiple domains
Cross-domain use-cases – see above
NOT THE WHOLE HACKER ECONOMY
Talk about adversiers vs competition
Talking points
Malicious actors have built a hacking economy with a broad range of offerings
Steady supply and a steady demand
Slide pointsBank Account Info depending on account type and balance
Spam for emails
Facebook account for an account with 15 friends
Malware Development – commercial malware