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BIG DATA IN FMCG – DRIVING BUSINESS VALUE Wilmer Peres Director – Big Data & Analytics
Future winners in CPG/OTC will have the capability to gather valuable data and turn that consumer understanding to competitive advantage
IT focused on internal data & working with back-office functions High rate of failed Hadoop PoCs with no proven business value Front-office business functions going rogue with vendors on silo data sets Classic BI stacks running on internal data centres – slow - rigid - expensive 5 Common Challenges
6
Big Data and BI… Can they help each other?
Big Data stacks are ready for prime time Embrace cloud Focus on the platform – connect the data – empower business users Invest in people – not in licenses Keep it simple – drive small value big with scale 10 Key Takeaways
Questions & Contact wilmer.peres@rb.com

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Rb wilmer peres

  • 1. BIG DATA IN FMCG – DRIVING BUSINESS VALUE Wilmer Peres Director – Big Data & Analytics
  • 2.
  • 3. Future winners in CPG/OTC will have the capability to gather valuable data and turn that consumer understanding to competitive advantage
  • 4.
  • 5. IT focused on internal data & working with back-office functions High rate of failed Hadoop PoCs with no proven business value Front-office business functions going rogue with vendors on silo data sets Classic BI stacks running on internal data centres – slow - rigid - expensive 5 Common Challenges
  • 6. 6
  • 7.
  • 8. Big Data and BI… Can they help each other?
  • 9.
  • 10. Big Data stacks are ready for prime time Embrace cloud Focus on the platform – connect the data – empower business users Invest in people – not in licenses Keep it simple – drive small value big with scale 10 Key Takeaways

Notes de l'éditeur

  1. 1 – AND NOT UNDERSTANDING WHY THE FUNDING DRYING UP 2- STORY ABOUT BRAZIL 3 – NIELSEN AND DATA PROVIDERS – CANNOT TELL ENTIRE STORY 4 – WE WERE NEVER GOING TO CATCH UP WITH DEMAND
  2. GARTNER – DON’T DO REPORTING OVER BIG DATA OPPORTUNITY – PAYS THE BILL WHILE DELIVERING BUSINESS RESULTS ALWAYS KEEP IN MIND PILOT AND RE-USE REPLATFORM