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Transforming Telefónica
New Data, New Strategies,
New Opportunities
John Belchamber - Telefonica SA Chief Data Office – BI & Big Data
Transforming Telefonica
3
The Goal
01
Business
Network Optimisation - Framework
Technology
Complexity
Service Experience
Limited Budget
AccessEmotion
Global Solution
4
Business
The Goal
01 02
Prepare
Technology & Platform
Data Lake Creation
Destroying Silos
5
Business
The Goal
01 02
Prepare Team
03
Team
Local team Development
Global Unicorn Team
6
Business
02
Prepare
03
Team
01 04
Analysis
Analysis
Variables to Consider
7
Business
05
Catch
01 02 04
Analysis
03
Team
Product Design
Data Wrangling
Data Processing
Technology
8
Business
05
Catch
06
Market
01 02 04
Analysis
03
Deployment
9
Business
05
Catch
06
Market
07
Result
01 02 03 04
Results
Servicing
Reception
New Sites
New
Solutions
10
Future
Technology,
Market &
Legislation
BDW16 London - John Belchamber, Telefonica - New Data, New Strategies, New Opportunities

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