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The Immediate Future ofData Collection Presented by Ryan Smith  TM  Sophisticated research made simple.
My Idea of Usability…
The Qualtrics Journey….
BuzzWord Bingo
KISS: It’s Data Collection Voice of the Customer Enterprise Feedback Management Customer Loyalty Systems Corporate Inner-Intelligence
 Agenda The Immediate Future of Data Collection
Where We’ve Been: Data Collection Prior to 1999 1 2 3 4 5 “We Need Primary Research” Fight for Budget Hire a Research Firm Focus Group - or - Survey / Paper Models Scheduling & Execution “Chose Your Own Adventure” Surveys 6 Wait for the Data
Where We’ve Been:Data Collection Post 1999 Internet Distribution DIY: Do It Yourself
New Challenges:Subject Fatigue Go Away!
Evolution:The Immediate Future of Data Collection WE ARE HERE MoreInteractive MoreIntelligent MoreImmediate
MoreInteractive Making Date Collection More Engaging to Overcome Subject Fatigue Legacy Next Generation
MoreInteractive Making Data Collection More Engaging to Overcome Subject Fatigue Legacy Next Generation (Not Available)
MoreInteractive Making Data Collection More Engaging to Overcome Subject Fatigue Hot Spots
MoreInteractive Making Data Collection More Engaging to Overcome Subject Fatigue Pick, Group, & Rank
MoreIntelligent Making Data Collection Extremely Dynamic & Observant More Personalized Experience From: ,[object Object]
Historical Insight / Data Integration	Capturing & Using Session Insights Better Subject Selection
MoreIntelligent Making Data Collection Extremely Dynamic & Observant Legacy Next Generation Skip Logic Statistic Based Work-Flows Display Logic …that can even include stats calculated from previous survey and external databases…
MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Using Session Information to Improve Data Quality
MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Interrupted Decisions Jonathan Levav
MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Becoming More Predictable Dan Ariely
MoreIntelligent Making Data Collection Extremely Dynamic & Observant Better Subject Selection
MoreIntelligent Making Data Collection Extremely Dynamic & Observant Better Subject Selection ,[object Object]
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