8. Where We’ve Been: Data Collection Prior to 1999 1 2 3 4 5 “We Need Primary Research” Fight for Budget Hire a Research Firm Focus Group - or - Survey / Paper Models Scheduling & Execution “Chose Your Own Adventure” Surveys 6 Wait for the Data
17. Historical Insight / Data Integration Capturing & Using Session Insights Better Subject Selection
18. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Legacy Next Generation Skip Logic Statistic Based Work-Flows Display Logic …that can even include stats calculated from previous survey and external databases…
19. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Using Session Information to Improve Data Quality
20. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Interrupted Decisions Jonathan Levav
21. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Becoming More Predictable Dan Ariely
36. In Summary… 1 2 3 4 MoreInteractive MoreIntelligent MoreImmediate Usability is Not My Strength Avoid Hype – It’s Data Collection Evolution – We’re Chimps Subject Fatigue is Driving Future