1. By David Lewis

2. Demographics
 Definition: Demographic information is
used in media marketing to classify an
audience into age, gender, race and
other categories.
 Demographics are broken into bands
depending on peoples jobs or status.
 This is shown in this table.

3. Demographic Table

4. How Thrillers use Demographics
 Thriller Movies could be aimed at any off
the letter codes. This is because it has
such a wide audience. However some
Thrillers do not appeal to all audiences
such as a psychological thriller may not
appeal to the E code as they could be
less educated if they are unemployed so
would not see the appeal in a
psychological thriller.

5. Psychographics
 Psychographic segmentation divides the
market into groups based on social
class, lifestyle and personality
characteristics. It is based on the
assumption that the types of products
and brands an individual purchases will
reflect that persons characteristics and
patterns of living.

6. Psychographics

7. Thrillers in Psychographics
 Thrillers are also a film that could appeal
to every type off Psychographics as they
are not specified as much as a ‘Rom
Com’ is.