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1. Discovering Prosperity in An Economic Downturn….Growing Your Future Presented by: Bill McAdory Growth Innovations Consulting Copy Right: Growth Innovations 2009 1 1 Copy Right: Growth Innovations 2009

2. Underlying Concepts Copy Right: Growth Innovations 2009 2

3. Transformational Change A shift in the business culture of an organization resulting in a change in the underlying processes that the organization has used in the past. It is an inside out proposition beginning with the leadership and ending with the buy in of the rest of the organization. Copy Right: Growth Innovations 2009 3

4. Business Innovation Innovation is a significant shift in perspective, a concrete, measurable leap in your circumstances beyond your previous levels of accomplishment. Use of a new product, service, method or processesin business practice immediately subsequent to its discovery in order to monetize the innovation. Copy Right: Growth Innovations 2009 4

5. Learning Objectives Understand why innovation is critical to your business success NOW Understanding your company’s true capabilities that will translate innovative success NOW Identifying innovative opportunities that fit your company’s capabilities you can exploit NOW Creating and aligning a new strategy and business plan to leverage the new opportunities in the emerging economy NOW and in the future Copy Right: Growth Innovations 2009 5 5

6. Steps to Innovating Your Business Understanding the macro and micro economic realities in your market(s); the reason to innovate Understand why Business change is hard; you must overcome in order to innovate Uncovering your core Businesscompetencies and capabilities; that will become your keys to monetizing your innovative ideas Creating a more robust and vibrant view of your business to leverage success Understand how to identify innovation opportunities in this disruptive economy Creating innovative action plans to exploit them Copy Right: Growth Innovations 2009 6

7. Growth Innovations The Innovationprocess: Proven models and concepts Utilized by large corporations for years Modified so small businesses can apply them A proven pathway to commercial success! Copy Right: Growth Innovations 2009 7 7

8. How Opportunities Are Created The Opportunity Continuum Opportunity Identification Accessing Opportunities Exploiting Opportunities The Opportunity Flow 8 Copy Right: Growth Innovations 2009 You Must Look Here!

9. YourInnovation Toolbox Change: overcoming the obstacles to change Business Assessment: enabling you to see your business at a deeper level Core Business Competencies: what they are and why you MUST know yours; monetizing your core capabilities Traditional Business Tools - used in a new way: Market Intel, Competitive knowledge, Market & product strategies, business planning Opportunity Identification: How to uncover and target unseen or improbable opportunities for your business Follow-on: creating and workingyour plan for success and continuous improvement Copy Right: Growth Innovations 2009 9

10. The Most Severe Downturn In 26 Years! Copy Right: Growth Innovations 2009 10 10 10

11. What’s going on? This U.S. economic disruption is caused by the confluence of two simultaneous events: Fundamental changes in the global economy Accelerated business life cycles Low cost labor Technological Innovations Changedcompany reactions to the new global economy A new frugal business climate; lower spending Copy Right: Growth Innovations 2009 11 11 11

12. What Must I Do? Unfortunately, many are waiting for the “turn around” to rescue them…this will not happen Society and the economy is returning to a new “normal” Do you know what and how? Copy Right: Growth Innovations 2009 12 12 12

13. Lessons from History 1945-1995 It was the best of times and the worst of times Busts (deep contractions) followed by predictable expansions led by large “to big to fail companies” It was unrealistic, and unsustainable Major changes were happening in the global economy in a way the U.S. or anyone else could predict or control It robbed people and businesses of their survival skills We were trained that patience was all we needed; things would eventually get better! Copy Right: Growth Innovations 2009 13 13

14. What’s The Future? There is no longer a ubiquitous market for your products/services In fact, there is not much of a market at all for some of us It’s now about identifying and pursuing “opportunity,” not simply “hoping or waiting for a recovery” Pursuing success can no longer be business as usual …it must be innovative, different for each company based on their unique blend of competencies and capabilities Copy Right: Growth Innovations 2009 14 14

15. Old Success Plan Polishing the old business plan, products and services Keeping your current customers happy Leveraging the latest marketing and sales techniques Driving out unnecessary expenses and waste Copy Right: Growth Innovations 2009 15 15

16. The Old Success Plan But, it is not working… Do you really think50% of small businesses in the U.S. are concerned about survival because: Their current product offerings are poor? They are not using the latest marketing and sales techniques? They have not controlled expenses? They have poor employees? They have forgotten the magic words to speak in order to retain customers? ….they don’t have enough customers! Copy Right: Growth Innovations 2009 16 16 16

17. What Must I know? To be successful in today’s economy; A company must have a clear understandingof the disruptive changes that have taken place Know how to innovatenew pathwaysfor achieving success The broadest possible “version” of your business How to Connecta properly defined businesswith a larger, previously unseen opportunity space. Copy Right: Growth Innovations 2009 17 17

18. Where Are The Opportunities?Must See The Complete Market Copy Right: Growth Innovations 2009 18 To be created Un-articulate opportunity Your Current Market

19. Exploiting Opportunities “If you are not doing on a daily basis what IBM or P&G are doing, you will fail” Michael Gerber, author and researcher What IBM and others do is live and breathe innovation in all aspects of their commercial life. They seek constantly to reinvent themselves and their products for continuous success. Remember faster life cycles? What got you here may not keep you here! Innovate or risk failure…it’s that simple. Copy Right: Growth Innovations 2009 19 19

20. To succeed in the new environment you must be: Aligned intellectually and psychologically with today’s economic realities Deeply awareof your companies core competencies and capabilities Innovativein opportunity identification Creativein the use of traditional tools and techniques Gaining firm control of your destiny 20 20 Copy Right: Growth Innovations 2009

22. Reconnect - with your survival instincts

23. Re-learn - survival skills for today’s economy where; failure is not an option!

24. Applying - the above in an Innovativeway that fits your businessCopy Right: Growth Innovations 2009 21 21 21

26. Innovation and Implementing a new strategy is stressful

27. But,losing your business is also STRESSFUL

28. So, there is stress either way you go

29. Question is…which stress do your prefer???Copy Right: Growth Innovations 2009 22 22 22

30. The New Reality The U.S. is on the precipice of a new age… Like the last new age at the turn of the last century Immigrants from Europe shed the yoke of their past Purchasing a one way ticket to a new land of opportunity So too we must shed the yoke of the old paradigms and our dependency on them and have the courage, as our ancestors did, To purchase our one-way ticket to a new future…through innovation! Copy Right: Growth Innovations 2009 23 23

31. Summary The world has changed The fundamentals of our economy havechanged The “old normal” is not returning anytime soon You must accept the changes to match the new reality; whatever it takes You must Innovateyour business to be successful in today’s economy Now is the time to buy that one-way ticket! Copy Right: Growth Innovations 2009 24

32. Seeing differently, playing in the whole space; In control! 8/11/2010 Copy Right: Growth Innovations 2009 25

33. 8/11/2010 26 Copy Right: Growth Innovations 2009 Nothing But Blue Skies and Green Fields Ahead!

34. Copy Right: Growth Innovations 2009 27 Growth Innovations ….Growing Your Future billmcadory@growthinnovationsconsulting.com 513-703-5355