Sep 19 Canadian Retail Conference — Toronto, ON Join us as we assess shifts in the Canadian retail landscape and examine retailers’ evolving strategies to help you elevate your strategic planning. We’ll also look at macro and shopper trends and how leading and disruptive retailers are positioning themselves. Sep 20 Canadian eCommerce Conference — Toronto, ON With a focus on the Canadian market, we will assess the digital shopper and eCommerce landscape while outlining a playbook on how to win in omnicommerce.

1. Canadian Retail and eCommerce Conference
19-20 Sep 2018
Toronto, ON
Details Register
Questions/Agendas: Events@KantarConsulting.com

2. By attending these events, you and
your team will walk away with:
• A strong grasp of macroeconomic, shopper,
and retail trends to help you further develop
and strengthen your 2019 strategies
• A firm understanding of the growth outlook
and strategies across key channels/retailers
• An understanding of how to plan against and
lead in online in Canada
These interactive Conferences will
cover the following topics:
• Consumer and shopper trends
• The rise of discounters and the broader implications
• The rise of digital and how to plan against it
• The growing themes of health and
wellness and legal cannabis
Registration:
Register today by emailing
events@kantarconsulting.com or visiting
https://KRevents.cvent.com/CanadianRetailConference
Venue:
DoubleTree by Hilton Toronto Downtown
108 Chestnut St.
Toronto, ON M5G1R3
+1 (416) 977 5000
Negotiated room rate: USD289
Negotiated rate expires Aug. 27, 2018
June 19 · London
Presenters: Presenters:
CANADIAN RETAIL
CONFERENCE
19SEP
20SEP
Leading in the new retail order Capitalizing on the rise of MeCommerce
CANADIAN eCOMMERCE
CONFERENCE
REGISTER TODAY
Casey Ferrell
Vice President,
Head of U.S. MONITOR
Bryan Gildenberg
Chief Knowledge Officer
Kate Senzamici
Principal Analyst
David Marcotte
Senior Vice President,
Strategic Advisory Services
Rick Beyer
Business Advisory Senior Consultant,
Trade Promotion Management
Eric Heller
Founder, Marketplace Ignition
Malcolm Pinkerton
Vice President,
eCommerce and Digital Insights
Deborah Bobier
Senior Director
Alice Fournier
Director,
eCommerce and Digital Insights
Mudit Rawat
Founder, Nexus Commerce
Paul Neto
Vice President, Digital & Media
September 19 & 20 · Toronto, Canada
CANADIAN RETAIL CONFERENCE &
CANADIAN eCOMMERCE CONFERENCE
REGISTER TODAY
A very well-rounded, thorough
approach … So useful, even
for the most seasoned reps.
2017 ATTENDEE
The analysis and conclusions presented by Kantar Consulting represent the opinions of Kantar Consulting. The views expressed do not necessarily reflect
those of the retailers under discussion, nor are they endorsed or otherwise supported by the management of the retailer.

3. June 19 · London REGISTER TODAYSeptember 19 · Toronto, Canada
CANADIAN RETAIL
CONFERENCE
AGENDA
8:30 - 9:30 AM Canadian macroeconomic
and shopper trends
Bryan Gildenberg,
Chief Knowledge Officer
9:30 - 10 AM Capturing the Canadian
consumer mindset
Casey Ferrell, VP,
Head of U.S. MONITOR
We will examine insights that articulate exactly why Canada is not “the
51st state” when we unveil the Canadian MONITOR. Based on Kantar’s
unprecedented study of the attitudes, values, and lifestyles of Canadian
consumers, we will take a deep dive into the consumer trends that define the
market and the opportunities they represent for brands and marketers. Our
insights will cover:
• The shopping behaviour of Millennials and Gen Z in Canada versus the U.S.
• Diversity and multiculturalism
• Regionalism
10 - 10:25 AM BREAK
10:25 - 11:15 AM Grocery channel
integration and growth in
Canada
David Marcotte,
Senior Vice President,
Strategic Advisory Services
With its purchase of Jean Coutu, Metro is facing a whole set of integration
challenges. However, it may be able to draw some important learnings from
another supermarket chain that acquired a drug retailer by looking at the
successes and challenges Loblaw experienced when it integrated Shoppers
Drug Mart. Meanwhile, Sobeys appears to have turned the corner with its
acquisitions in western Canada as performance and execution are generating
positive returns. For vendors, Sobeys is a much larger and complex client than
in previous years. This session will answer the following questions:
• Looking at M&A’s, how should vendors plan for future promotions
that leverage assets such as loyalty programs?
• How should vendors expect Metro and Sobeys to change and expand?
• Loblaws’ size gives vendors room for growth, but at what cost
for planning?
11:15 AM - NOON The growth channels
of discounter, club, and
the expanded capabilities
of Walmart
David Marcotte,
Senior Vice President,
Strategic Advisory Services
With consolidations in the grocery and drug channels slowing, other channels
are becoming of higher interest as they expand market share. Canada has
always been a strong discounter market, but the main players are rapidly
starting to improve their merchandising and capabilities. Costco continues
to build its value across the country by expanding into home delivery and
online shopping. And Walmart’s successful investment in click-and-collect is
expanding its market with existing store assets. This session will answer the
following questions about these growth channels:
• How are merchandising standards for discounters shifting and what
impact will those shifts have on product placement and presentation?
• How will Costco disrupt other channels as its execution becomes more
omnichannel?
• Does Walmart’s global development of omnichannel capabilities mean
more rapid changes are on the horizon?

4. June 19 · London REGISTER TODAYSeptember 19 · Toronto, Canada
CANADIAN RETAIL
CONFERENCE
AGENDA
NOON - 1 PM LUNCH
1 - 1:35 PM Bringing health and
wellness best practices
to Canada
Kate Senzamici,
Principal Analyst
Health and wellness is a global megatrend, with economic shifts, technology
developments, and changing shopper values all contributing to a global
market projected to reach USD815 billion by 2021. New shopper approaches to
health and the growing retailization of healthcare create broad opportunities
for manufacturers and retailers across products, services, and solutions. This
session will explore:
• The global perspective on health and wellness and drivers
of marketplace change
• Best practices from other markets across sick care, self-care,
connected care, and beauty
• Ways to leverage emerging trends and adapt retail approaches
to the Canadian market
1:35 - 2:20 PM Expert panel: Traditional
trade spending is on its
way out — what now?
Rick Beyer, Business Advisory
Senior Consultant,
Kantar Consulting
Canadians are deal seekers, and with the rise of digital touchpoints and
direct-to-consumer spending, CPG companies are changing how they think
about the walls between traditional sales and marketing teams. This panel
will discuss questions about the evolution of trade promotion management
and trade promotion optimization in the Canadian retail environment. The
panel discussion will help you:
• Understand what is really fuelling these changes
• Consider if you should spend more or just move spend to different
P&L lines
• Learn alternative approaches to smarter trade spending
2:20 - 2:45 PM BREAK
2:45 - 3:20 PM Canada’s new leaf:
Understanding cannabis
in the national landscape
Kate Senzamici, Principal Analyst
Canada is pioneering a new industry: This year, it became the first G7
country to fully legalize cannabis nationwide for recreational and medical
use. Investments in Canadian cannabis companies continue to accelerate,
and mainstream retailers have been public about their efforts to position
themselves within the industry. By 2021, recreational sales alone are expected
to reach CAD4.5 billion. Most importantly, the sweeping applications and uses
of cannabis have cross-channel implications. There’s no better time than now
to understand how this new industry will affect your retailers, brands, and
categories. Expect to learn:
• Why nationwide legalization of cannabis matters for everyone
• Which categories and trip types should be impacted, as shoppers
restructure their wallet allocations and discretionary spend
• How to think about your portfolio in a way that aligns with or
complements cannabis use cases and consumer demands
3:20 - 3:50 PM Planning considerations in the retail world order
Bryan Gildenberg, Chief Knowledge Officer

5. June 19 · London REGISTER TODAYSeptember 20 · Toronto, Canada
CANADIAN eCOMMERCE
CONFERENCE
AGENDA
8:30 - 9:30 AM Achieving eCommerce
excellence in Canada
Malcolm Pinkerton,
Vice President
Canada currently has 18.5 million eCommerce users, and another 5.2 million
users expected to be shopping online by 2021. Capturing the spend and
loyalty of these valuable shoppers requires operating at peak eCommerce
performance, focusing efforts on delivering exceptional shopping experiences.
Taking learnings from around the world of those on the cutting edge of
eCommerce, we will define the opportunities and implications for brands and
explore what it takes to continuously deliver eCommerce excellence. We will
examine:
• Five stages of achieving eCommerce excellence
• Achieving peak eCommerce performance by delivering experiential
commerce
• The opportunities and business implications of maintaining eCommerce
excellence
• A capabilities checklist and how to prioritize limited investment and
resources for maximum results
9:30 - 10 AM Diagnosing Canadians’
digital orientation
Deborah Bobier, Senior Director,
Kantar Canada
Paul Neto, Vice President, Digital &
Media, Kantar Canada
Digital devices and platforms are becoming ubiquitous, but understanding
how they impact the shopper’s path to purchase is less understood.
Leveraging Kantar’s proprietary Connected Life insights, we will identify
Canadians’ current behaviours and rising demands to highlight distinct
shopper connection points and opportunities for brands today. Join us to:
• Pinpoint Canadians’ digital engagement behaviours today
• Recognize Canadians’ distinct demands and engagement points
• Discuss the implications for brands’ alignment with retailer partners
10 - 10:25 AM BREAK
10:25 - 11:10 AM Grocery eCommerce:
Learnings from Europe
Malcolm Pinkerton, Vice President
As eCommerce gains traction within a market, shopper demand for
conducting a full grocery shop online increases. This demand presents
retailers with the headache of creating solutions that meet expectations and
ensure competitiveness without eroding margin. In this session, we will explore
how grocery eCommerce evolved in Europe, taking learnings from the U.K.
and France to discover how to crack selling groceries online and examining
the implications for brands in Canada. This session will look at:
• The potential for grocery eCommerce in Canada
• The online grocery opportunity
• Learnings from Europe to identify best-in-class execution
• Implications and considerations for developing grocery eCommerce in
Canada

6. June 19 · London REGISTER TODAYSeptember 20 · Toronto, Canada
CANADIAN eCOMMERCE
CONFERENCE
AGENDA
11:10 AM - NOON Understanding the
Amazon juggernaut:
Impact and implications
Malcolm Pinkerton, Vice President
Amazon continues its endeavour to achieve global domination. This session
will provide a full update on the retailer’s strategic objectives, identifying the
key priorities for brands to maximize growth potential, while revealing the role
they can play in helping Amazon become the “everything store.”
We will examine:
• Amazon’s growth and reach in Canada and how traditional retail is
reacting
• How Amazon is reinventing shopping trips and the implications for
brands
• How to operationalize for this next-generation retail touchpoint
• What to expect next from Amazon and the key considerations for brands
NOON - 1 PM LUNCH
1 - 1:45 PM Driving content
and visibility online
Alice Fournier, Director,
eCommerce and Digital Insights
Online sales rely highly on content-driven algorithms. Understanding the
fundamentals behind the key strategic elements of the product page is the
basis for successful online sales. In this session, you will learn the essentials of
online content drivers, along with how to elevate those elements and provide
shoppers with a strong experience that converts them to buyers.
1:45 - 2:15 PM The rise of direct-to-
consumer eCommerce
channels
Mudit Rawat, Founder,
Nexus Commerce
As brands continue to face rising pressures from consumer demands, high
retailer listing fees, and the threat of private label, more and more CPG
brands are looking to explore direct-to-consumer (DTC) channels to directly
engage with their end consumers. However, without the right vision and
capabilities, building and managing DTC channels can be very complicated
and turn into an uphill battle for many brands. The session will look at:
• Why DTC is an important eCommerce strategy
• Brands that have been experimenting with DTC in Canada and the U.S.
• A framework to start thinking about building and testing your own
DTC channels
2:15 - 2:40 PM BREAK
2:40 - 3:10 PM Designing
eCommerce teams
Eric Heller, CEO/Founder, Marketplace Ignition
3:10 - 3:30 PM eCommerce
planning considerations
Alice Fournier, Director, eCommerce and Digital Insights