In this deck, we discuss how technology and component / chapter restructuring might be a plausible solution for you if your association is facing a challenge with governance or process (or both).

1. Local Components and
Successful Associations:
How to Make it Work FOR You

2. • Affiliate
• Chapter
• Allied Society
• Federation
• Charter
• Division
• Section
• Special Interest Group
• Etc.
What Is A Component?
http://marinermanagement.com/resources/blog/2014-02-08/chapter-performance-dashboard-right-side
National
Local 1 Local 2 Local 3
State

3. • Local autonomy creates marketing nightmares with inconsistent
messaging
• I have no visibility into our member data
• “We have always done it this way…”
• Poor communication with local components = lost revenue
• New initiatives die because we can’t get them off the ground
• My local components are autonomous, we can’t mandate anything to
them…
• Volunteers are impossible to work with at local level
• No one will take a risk to try something new
Why Are You Here?

5. • National Association of Realtors
• Association of Records Managers and Administrators (ARMA) International
• American Association of Diabetes Educators
• Alzheimer's Association
• International Association of Administrative Professionals
• Air Conditioning Contractors of America
Good news – there’s a better way

6. Help Is Out There
Associations Now
Members Win When Chapters
and Associations Get Along
People Power Unlimited
Millennials are NOT the Problem
with Your Chapter
Mariner Management
4 Trends Impacting
Association Chapters
Association Success
Engagement: Local
vs. National
ASAE
Chapter Restructuring:
A Board’s Most Difficult Job?

7. When done right, the chapter experience can be one of the
biggest drivers of member retention. ARMA members named
their chapter engagement as their top benefit on member-
satisfaction surveys, [Trevor] Mitchell said. “If we’re investing in
them, it increases our national retention rate and growth rate.”
http://associationsnow.com/2015/05/members-win-association-chapters-get-along/

8. Kyle Bazzy
Director of Growth
Proud Detroiter
Billhighway
Technology that solves real
problems for component
based organizations
Founded in 1999
Why Am I Qualified to Share This Info?

9. What are we discussing today?
Process
Adoption Process
01
Governance
Component Challenges
02
Resources
Share Resources
03
AMA
Ask Me Anything
04

11. 1. Looking
Are you looking to make a change to your component structure?
2. In The Process
Are you currently in the process of making a change to your component structure?
3. Change Is Complete
Have you recently made a change to your component structure?
Where Are You At?

12. Process
• Define Reality
• Who, What, Where,
When, Why, How
• Keys to Success

13. Define Reality
• Align with your strategic plan
• Tell a story
• Use data, outside examples,
and consultants

14. Chapter Growth
http://marinermanagement.com/resources/blog/2016-05-12/chapter-growth-paradox-systemic-response

15. Locals Losing Tax-exempt Status
IRS Releases Electronically Filed Form 990 Data (GuideStar Blog)
• Senate Bill 2750
• CHARITY Act
• Bipartisan bill
• Sponsored by Sen. John Thune (R – SD) & Sen. Ron
Wyden (D – OR)
• Introduced April 6th, 2016 to Senate Finance
Committee

16. Data is Your Friend
• Associations with a renewal rate of >80% more likely to use a fixed renewal
rate (56% vs. 22%)
• 88% of associations with renewal rate of >80% have some kind of grace period
• 53% of associations use Instagram (Millennials)
• On average, 29% of student memberships convert to full memberships
• The bulk of individual/professional associations have dues between $200 &
$299; Trade associations of $1000 or more
The 2016 Membership Marketing Benchmarking Report – Marketing General Inc.

17. Who, What, Where,
When, Why, How

18. Keys to Success
• Cadence of Communication
• Incentives
• Momentum
• Technology Partners
• White Knights (People)

19. Governance
Challenges are typically rooted in the structure of the organization:
Each Chapter Is Different
Each chapter has different volunteer
roles and business models
Limited Effectiveness
Chapters reporting limited effectiveness
in delivering professional development,
member engagement, or member
retention
(Source: ASAE Benchmarking Study)
Chapter Responsibility
Too much responsibility is placed on the
chapters and volunteers
Uniqueness Between Chapters
Uniqueness between chapters and
finding methods, policies and bylaws
that work for all chapters (identifying
and handling rogue chapters)

20. Governance
Challenges are typically rooted in the structure of the organization:
Chapter Responsibility
Too much responsibility is placed on the chapters and volunteers
• Lack of volunteers and resources available to effectively run chapter
• Either the burden is too large or no one volunteers
• Too much responsibility for the current volunteers (or staff)

21. Journey to Good Governance (ASAE)
• Diagnosis and Learning
• Action Planning
• Identify the problems
• Develop a clear change vision
• Consider the impact for ALL levels of the org.
• Commit to managing the process through a thoughtful strategy
• Support for People Affected by the Change
• The Journey to Results
https://www.asaecenter.org/resources/articles/an_magazine/2015/july-august/the-journey-to-good-governance

22. • ASAE
• Component Relations
• Governance Structure
• Mariner Management
• http://marinermanagement.com/resources
• Chapter Performance Dashboards
• Marketing General Inc.
• http://www.marketinggeneral.com/knowledge-bank/
• People Power Unlimited
• http://www.peoplepowerunlimited.com/
• Active Chapter Video Series
• Association Success
• Transform Culture
• Books:
• Transformational Governance: How Boards Achieve Extraordinary Change
• Component Relations Handbook: A Guide to Successfully Managing and Motivating Chapters, Affiliates, and other Member
Groups
Additional Resources

24. AMA: Ask Me Anything
Kyle Bazzy
586.480.6419 (cell)
Kbazzy@billhighway.com
https://www.linkedin.com/in/kylebazzy