Bill introduces himself and his friends Laura and Kevin. They met online and all work in consulting, teaching, and speaking. They encourage connecting with them on social media platforms like LinkedIn, Facebook, and Twitter. The document discusses these platforms and their usefulness for professionals, including building a profile, getting recommendations, viewing network stats, receiving job notices, and searching and applying for jobs on LinkedIn. Facebook is also highlighted for maintaining an online presence. Twitter is briefly described as a site for posting short messages. Resources are provided for optimizing social media use.

1. LER
re. Social Media
| 06.30.11
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2. Hello! I’m Bill.
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3. I’ve Worked For The Past 35 Years In
Retail, Healthcare, Advertising, Publishing,
Education, and Film.
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4. I Have Two Friends,
Laura and Kevin.
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5. We Met Online.
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6. Because All Three Of Us Make Our Living Consulting,
Teaching, and Speaking.
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7. We’ve Even Been Able To Work Together A Few Times.
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8. Over the Years We’ve Built Extensive Professional Networks.
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9. New Tools, Technologies, and Platforms Are Changing How,
When, and Where We Work (Mostly For The Better).
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10. So You Can Connect With Us On LinkedIn.
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11. Friend Us On Facebook.
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12. And Follow Us On Twitter.
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13. If You’re On LinkedIn, Facebook, and Twitter.
Connect Friend Follow
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14. Honestly, In Business Today
Your Presence In Social Media May Be Less Important
Than Your Absence From It.
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15. LinkedIn: A Must For Any Professional.
Facebook: Don’t Write Off Too Quickly!
Twitter: What’s All The Buzz About?
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16. But Starting or Increasing Your Social Media Presence May
Require Decreasing or Stopping Other Activities.
Four Actions Framework
- Blue Ocean Strategy
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17. But Starting or Increasing Your Social Media Presence May
Require Decreasing or Stopping Other Activities.
Eliminate Reduce Raise Create
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18. LinkedIn: A Must For Any Professional.
Company Description
Feeling a bit disconnected to the business world? LinkedIn wants to help.
The firm operates an online professional network designed to help members
find jobs, connect with other professionals, and locate business
opportunities. The site has grown to reach more than 100 million users in
some 200 countries since its launch in 2003. LinkedIn is free to join; it
offers a paid premium membership with additional tools, and sells
advertising. It additionally earns revenue through its job listing service,
which allows companies to post job openings and search for candidates on
LinkedIn. Former CEO and current chairman Reid Hoffman co-founded the
company, which filed to go public in 2011.
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19. LinkedIn: A Must For Any Professional.
Key Benefits From Those Who Know.
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20. LinkedIn: A Must For Any Professional.
Build A Profile
Present Who You Are,
How You’re Different,
Why You Matter,
What Matters to You,
How to Connect, Etc.
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21. LinkedIn: A Must For Any Professional.
Your Goal
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22. LinkedIn: A Must For Any Professional.
Get/Give Recommendations
Who You’ve Worked For | Who You’ve Worked With | Who Worked For You
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23. LinkedIn: A Must For Any Professional.
Get Stats
The Size and Strength
of Your Network Will
Surprise You!
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24. LinkedIn: A Must For Any Professional.
Messages
Stay In Touch With
Others In Your
Network Without
E-mail, Text, or Phone.
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25. LinkedIn: A Must For Any Professional.
Jobs
Receive Job Notices
That Fit Your Profile
and Work History.
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26. LinkedIn: A Must For Any Professional.
Jobs
You’re Able To
Search Out,
Investigate, and
Apply For
Posted Positions.
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27. Facebook: Don’t Write Off Too Quickly!
Company Description
When it comes to social networking, it's wise to put your best face forward.
Facebook is the latest star of the online social networking craze. Users post
photos and information about themselves and connect with one another
through online profiles. The site was launched in 2004 by Harvard
undergraduate Mark Zuckerberg (CEO) as an online version of the Harvard
Facebook. (The name comes from books of freshmen's faces, majors, and
hometowns that are distributed to students.) It began by connecting
students, but later opened its service to the general public. Microsoft
powers the site's Web search and provides its search ads. Investors include
Goldman Sachs and investment group Digital Sky Technologies (DST).
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28. Twitter: What’s All The Buzz About?
Company Description
Here's less than 140 characters for ya: trivial texts or not, every one's all a-
twitter about tweeting. Twitter operates a free digital service site that blends
social networking with the ability to post short messages (or micro-blogs) limited
to 140 characters or less, commonly known by users as "Tweets." Twitter's service
is designed for use on personal computers and via mobile devices, such as iPhone
and BlackBerry smart phones. When accessed through the Internet, Tweets are
published on a poster's personal Web page. Tweets can be restricted to select
viewers, or viewed by anyone. Evan Williams, Jack Dorsey, and Biz Stone co-
founded Twitter in 2006.
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29. HELPFUL RESOURCES
LER
Pimping Your Profile: Top 25 Tips
http://blog.xlerconsulting.com/2009/11/25-repurpose-repeat-and-retweet.html
Fundamentals Don't Change
http://youtu.be/nXG7zYWKHGU
Social Networking in Plain English
http://youtu.be/6a_KF7TYKVc
Social Media in Plain English
http://youtu.be/MpIOClX1jPE
Twitter in Plain English
http://youtu.be/ddO9idmax0o
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30. THANK YOU
LER
xlerconsulting.com — blog.xlerconsulting.com
LinkedIn | FaceBook | Twitter | Plaxo | MySpace | Flickr | Shelfari | Brightkite | Digg | Bebo
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31. Comments? Questions?
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