1. QR CODES #QRcoders @AnthonyVassau @Gavinperko @Jpwallor @w5parr Free Powerpoint Templates Page 1

3. Background

4. How To

5. Case Studies

6. Whats Next?

7. Questions?Page 2

8. WHAT IS A QR CODE? Page 3

9. Background •Denso-Wave created the QR matrix code in 1994 •Originally Used in tracking Car parts, now more mainstream For marketing •Quick and easy way of sending getting content Out to customers •Great tool for marketers! Ex. Multimedia Content Page 4

10. Background • Allows users to take a piece of info from certain medium and scan it using a camera phone •Once on your cell phone it may give you details about that business- -mobile Website -nearby locations -Details about the person -view a trailer for a movie -coupons! Page 5

11. Background •QR codes are very popular in Japan. Billboards Posters, etc. •Early Adopters should jump on this Technology right away! Only scratching the Surface of QR codes. -Better Looking QR Codes -Color, smoother edges ETC Page 6

13. Vertical and horizontal axis.

14. Stores and digitally presents data through.

15. URLs

16. Text

17. Geo coordinates

18. ConvenientPage 7

20. URL

21. Text Message

22. Image

23. SMSPage 8

25. QRstuff

26. Beqrious

27. GoQR.me

28. QurifyPage 9

31. Add to your business cardPage 11

32. QR code case studies Page 12

33. Lupe Fiasco’s Lasers Page 13

35. He worked in conjunction with the Red Laser application

36. red laser

37. Lupe video

38. Over 25% of the albums preorders were through the QR codePage 14

39. Macy’s Backstage Pass Page 15

41. Provide fashion inspiration, advice and tips

42. Helped customers learn to use QR codes

43. Offer a tutorial video

44. Associates have instructions on their lanyards

45. Over 20,000 scans of the code in one weekPage 16

47. QR codes were placed on websites, print ads, in-store display, direct mail and iPad ads

48. Over 150,000 scans in around three monthsPage 17

49. What’s Next With QR Codes Near Field Communication Near Field Communication uses RFID technology which uses radio waves to allow a reader or scanner to communicate with a device that has an electronic tag built in. NFC uses RFID technology it just operates at a much closer range typically an inch or so. There’s no need it take a picutre by simply holding it up to the device it can upload the information. Page 18

50. NFC and Privacy Concerns Page 19

51. Google Nexus S Google is using NFC right now with their Nexus S phone Android technology integration with Google Places video Teaming up with CHARGE Anywhere so that the Nexus S phone will be able to function as an NFC enabled mobile payment system. NFC powering business cards http://bit.ly/hybCkb Page 20

53. Cacares – Spanish city lending phones to tourists.

54. Haiti – Bringing clean drinking water to thousands.

55. Bling Rewards – NFC stickers and in store posters can be activated to gain rewards. Page 21

57. Gentag – Will use NFC as a platform to self-test for pregnancy, AIDS, cancer and fevers.

58. Verifone – Create new scanners for point of sale acceptance using NFC. 7-Eleven is one of the first stores that will try this technology. Page 22

59. QUESTIONS? Page 23