A brief history of the E-commerce player and whether it must transition to pure marketplace model or not with financial statistics .

1. A Case Presentation on:
Flipkart: A transition to Marketplace
Model
1979 1999 Presented by-
Bindita Joshi
Anushka Mamgain
Astha Bishnoi
Himanshu Batra
Utsav Majithia
Kshitij Dethe

2. Indian E-Commerce

3. Flipkart: History
● Sachin and Binny Bansal IITians both quit their
jobs at Amazon India to start Flipkart.
● Thought behind: Bad quality service provided by
competitors.
● No sale in the first 10 days.
● First book ordered: John Wood’s Leaving
Microsoft to Change the World.
● To attract new customers, the friends stood
outside bookstore in its initial days.
● Introduced COD.

4. Rethinking StrategyProblems (Why rethink?)
● Delay in delivery due to poor infrastructure.
● Quality check issue in supply chain.
● Flipkart could not get enough long-tail
selection through a handful sellers.

5. 2 Major Strategies

6. Sellers
Product
Strategy
Buyers
Flipkart
Segmen
tation

7. Major
Investments
Over Time

8. Flipkart: Merger And Acquisitions

9. To Invest
Or not to invest?
That is the question!

10. Why
Invest?

11. Flipkart: The Story After

12. Flipkart: The Story After