We were asked to create a 15-minute presentation on a leading company in CSR - I chose Disney.

2. WALT DISNEY OVERVIEW
v “Disney”
v October 16, 1923
v Multinational mass media corporation
v World’s second largest broadcasting and cable company
v Leader in American Animation
v Diversified into live-action film production, television, theme parks
v Disney Store - Fashion/Merchandise

3. AWARDS & RECOGNITION
v Walt Disney Corporation named leader in CSR by Forbes
Magazine
v Winner of Jane Goodhall Global Leadership Awards
v 2014 CSR Awards – named #5 in Hall of Fame

4. CSR
v Charity
v Ex. Earthquakes in Haiti
v Sponsored several schools and programs for
children
v Environment
v Support local and global efforts
v Disney Worldwide Conservation Fund
v DisneyNature films – Earth, Oceans, African Cats etc.

7. v May 2009
v “Green” initiative
v Jonas Brothers, Selena Gomez, Demi Lovato, Miley Cyrus etc.
v Public Service Announcements
v $1,000,000
v non profit organizations
v community gardens
v education – waste & recycling
DISNEY FRIENDS FOR CHANGE

8. TREE PLANTING EVENT
v September 28, 2012
v Disney Stars Ross Lynch & Laura Marano
v TreePeople
v San Pedro Elementary School – Los Angeles
v 100+ local students and Disney Volunteers
v 350 trees and gardens
v $100,000 grant

9. FRIENDS FOR CHANGE
https://www.youtube.com/watch?v=D7mf-OQJTKE

10. BENEFITS OF PLANTING TREES
v Combat climate change
v Clean air
v Provide habitat
v Hot areas
v provide shade, cool streets à conserve energy

11. IMPACT
v “Seeds of change”
v gathers community together
v future generation learns how to garden
v 20,000+ students across L.A. tuned in
v Disney.com/friends

12. IN CONCLUSION
v Disney is a leader in CSR
v Huge supporter of Mother Earth
v Classic movies – Pocahontas, Bambi
à Wall – E, Happy Feet
v DisneyNature Films
v Many “green” initiative programs

13. REFERENCES
"The Walt Disney Company - A Leader In Corporate Social Responsibility."The Walt Disney Company. Business Review
Usa, 10 June 2013. Web. 19 Mar. 2015. <http://www.businessreviewusa.com/leadership/3827/The-Walt-
Disney-Company-A-Leader-In-Corporate-Social-Responsibility>.
"Ross Lynch And Laura Marano Help Plant Trees For Disney’s Friends For Change." Disney Dreaming Ross Lynch And
Laura Marano Help Plant Trees For Disneys Friends For Change Comments. Disney Dreaming, 5 Oct. 2012.
Web. 23 Mar. 2015. <http://www.disneydreaming.com/2012/10/05/ross-lynch-and-laura-marano-help-plant-
trees-for-disneys-friends-for-change/>.
"The Walt Disney Company." Wikipedia. Wikimedia Foundation, n.d. Web. 14 Mar. 2015. <http://en.wikipedia.org/
wiki/The_Walt_Disney_Company>.
"2014 CSR Awards." PR News. Access Intelligence, LLC, 2014. Web. 24 Mar. 2015. <http://www.prnewsonline.com/2014-
csr-awards/>.
Liakos, Alex. "First Look: Disney's Friends for Change Ambassadors Spread Conservation Message | Official Disney Blog."
The Walt Disney Company. Disney, 28 Sept. 2012. Web. 24 Mar. 2015. <https://thewaltdisneycompany.com/
blog/first-look-disneys-friends-change-ambassadors-spread- conservation-message>.

14. The End