Selorm Branttie, Strategy Director, mPedigree, Ghana

1. By
Selorm Branttie
mPedigree Network

2.  mPedigree is
 An ecosystem of consumers
 Pharmaceutical Manufacturers
 Regulators
 Telecom Service Providers
 Supply Chain Intervention through Printing
solutions
 Data Management
the role of mhealth in making research results available - mPedigree

3.  Ubiquity through mobility penetration
 Easy Access to Phones
 Simplified Nature of interaction through
mobile devices
 Improved Technology and education
 Improved Infrastructure in terms of internet
connectivity
the role of mhealth in making research results available - mPedigree

4.  Tons of data on various activity types, eg
 Geolocation
 Detection of endemic areas
 Tracking of counterfeit medicines
 Tracking the distribution network or reach
 Measurement of time between sale and end-user
adoption
 Data snapshots for quick action
the role of mhealth in making research results available - mPedigree

5.  Using our systems for Business Intelligence to
extract very important data lacking in this part
of the world
 Aiding health development policy
 Development of interactive tools to extract data
 Collaborative data repositories where
information can be shared without being
compromised
 Innovations through the use of response
systems built into mobile devices for data
access.
the role of mhealth in making research results available - mPedigree