Wireless Broadband Alliance Carrier Wi-Fi Summit - Mobile World Congress 2014

1. Maveredis Rethink
Birdstep & FOGG
Workshop

2. SmartGrowth 2014
WiFi Offload : Key Trends
Caroline Gabriel
Research Director
Maveredis Rethink
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
Copyright © Maravedis Inc 2014.

3. SmartGrowth 2014
February
2014
“The biggest change will be one that
people won’t even realize has
happened
– a whole new customer experience
enabled by ubiquitous mobile
broadband access”
© Copyright 2013 Birdstep Technology ASA. All rights reserved.

4. SmartGrowth 2014
February
2014
The mobile data challenge
The need for multiple networks
200
180
 Operators must invest to handle
13fold rise in mobile data
140
120
$bn
 With conventional technology,
4G capex will outrun revenue at
least until 2017
160
100
80
60
40
 LTE not enough on its own – a
new way to build networks is
needed with Wi-Fi and HetNet
20
0
2013
2014
2015
Capacity investments
2016
2017
2018
Data revenues
Operator predicted capacity capex vs
revenue
Source: MOSA, MaRe survey 65 carriers
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
Copyright © Maravedis Inc 2014.

5. SmartGrowth 2014
February
Carrier strategies and trends - MNOs
2014
From offload to the full HetNet
35



22% of new capacity comes
from WiFi in 2013
Down to 20% in 2018 as
carriers integrate WiFi in their
own networks
30
% of new capacity

25
20
15
10
5
75% of MNO small cells to
integrate WiFi by 2018
0
New
spectrum
LTE
upgrades
Key MNO uses
 Data offload



2013
Differentiated QoS levels
First step to small cell layer
(eg O2)
Location and presence
Small cells
inc Wi-Fi
Flexible
networks
CoMP
2018
% of new mobile data capacity MNOs expect to gain
from various techniques in 2013 and 2018
Source Maravedis-Rethink operator survey
www.maravedis-bwa.com
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
Wi-Fi
offload
Copyright © Maravedis Inc 2014

6. SmartGrowth 2014
February
Enablers
2014
Advances during 2013 make WiFi more viable in the carrier network

Standards
 NGH
 Passpoint
35,000
30,000

Interoperability
 Work with
3GPP
and
CableLabs
 Multimode devices proliferate
 Common core platforms
,000 units
25,000
16,095
20,000
15,000
9,912
10,000
4,588
5,000



Development of integrated
WiFi/cellular small cells
Evolution of device ecosystem
New WiFi standards
142
557
2013
0
2014
Wi-Fi/cellular
1,718
2015
2016
Cellular only
2017
Total
Deployment of small cells with integrated WiFi
Source:: Maravedis-Rethink RAN Service
www.maravedis-bwa.com
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
2018
Copyright © Maravedis Inc 2014.

7. SmartGrowth 2014
February
Convergence with Wi-Fi
2014
Rise of integrated networks will change economics of mobile operators
Spectrum challenge
 Wi-Fi offload imperative
 New unlicensed options

 Catalysts
 Integrated Wi-Fi
 LTE-A eg eICIC
 ‘5G Wi-FI’
www.maravedis-bwa.com
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
Copyright © Maravedis Inc 2014.

8. SmartGrowth 2014
Caroline Gabriel, Research Director
+44 207 450 1230
(514) 313-5656
info@maravedis-bwa.com
http://www.maravedis-bwa.com
http://www.rethinkresearch.biz/
www.linkedin.com/in/cgabriel
www.twitter.com/maravedis
MaravedisRethink
www.maravedis-bwa.com
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
8
Copyright © Maravedis Inc 2013.

9. SmartGrowth 2014
Speaker
Introduction
Lonnie Schilling
CEO Birdstep Technology
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
Anders Påls
Co-founder of FOGG

10. SmartGrowth 2014
In a perfect
The Experience Continuity
world…
Concept
© Copyright 2013 Birdstep Technology ASA. All rights reserved.

11. SmartGrowth 2014
A new offering with Experience Continuity
© Copyright 2014 Birdstep Technology ASA. All rights reserved.

12. SmartGrowth 2014
Workshop Discussions
Beyond the HP
example, what markets &
customers will benefit from
the Birdstep/FOGG joint
solution?
What is more important to
operators - Intelligent
Network Selection or Data
Offload?
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
What does "Always Smartest
Connected" actually mean
for the user's device?
Which operators/service
providers do you think
understand the value of
Experience Continuity and
why?

13. SmartGrowth 2014
More Information?
Download our Whitepaper
OTT Services & Intelligent Network
Selection at www.birdstep.com
Listen to us
speaking at:
WiFi Offload
Summit in
Johannesburg
May 8th 2014
Listen to us
speaking at:
WiFi Offlload
Summit in
Palo Alto, US
June 18-19
Listen to our Webinar with Fierce
Wireless :
http://event.on24.com/r.htm?e=736548&
s=1&k=5C9A41B8E8DB1131FFF599E6187
22C47
© Copyright 2014 Birdstep Technology ASA. All rights reserved.