SlideShare une entreprise Scribd logo
1  sur  28
SubmittedBy:
BiswadeepGhoshHazra
UM19148
ITSDI PROJECT
DECLARATION
The views expressed and suggestions made in IT Design and Strategy implementation are those of the
author and do not represent that of the institute XIMB or of the company in discussion Mindfire
Solutions. I declare that the project report submitted is genuinely my work and perspective.
ACKNOWLEDGEMENT
I owe my gratitude and thank Prof. Sanjay Mohapatra for his detailed guidance and supervision
throughout the course of the project and for providing the necessary support and information required
for the completion of this project.
I had the opportunity to learn the steps in devising IT strategy for the company in question and
aligning it to its Vision and Goals for implementation.
EXECUTIVE SUMMARY
Mindfire Solutions, established in the year 1999 is a software provider, headquartered in
Bhubaneswar is a software provider that has stood the test of time. It uses small-team offshore
software development using Agile methods to deliver the best solution to its customers. As an
expanding software and IT organization, Mindfire believes in a set of basic principles to
maintain sanity during the blistering pace. These are the values, approach, process and
expertise. In the last 21 years the company has proved to be a reliable one especially for its
clients for whom Mindfire is always ready to give its best
The data was collected from secondary research from trusted sources like company website,
annual report, sector analysis report and others.
Banking on their knowledge in powerful digital technologies and a wide domain of technical
expertise, Mindfire aims to establish new relationships and they have been aggressively
expanding in terms of collecting projects from clients. It is also building technological
capabilities like big data, artificial intelligence and cloud infrastructure by hiring competent
programmers. The company is aiming to implement and is currently considering the expenses
for cloud infrastructure and other associated costs. Mindfire currently has over 1,000
employees in its purview.
OBJECTIVE
In this report, we have clear objective of planning and designing IT structure and its
implementation in the firm.
The objectives is as follows:
 Analyse the IT sector scenario and the company structure and working
 Risk assessment of the business environment
 Process, Application and Technology Integration
 Define a cloud strategy for Mindfire Solutions
 Devise the Technology Scorecard for the departments
 Suggest Change Management in regards to cloud implementation
 Prepare action plan for each stakeholders
 State the benefits of the IT implementation
METHODOLOGY
We have taken the following approach so as proceed with this project:
Secondary research to understand the IT Service industry and its performance
Secondary research about Mindfire Solutions to understand its position in the industry
Studied the vision, mission and company structure
Data was collected which help us to finalize goals, metrics and come up with different strategies
to achieve them
The data was collected from various secondary resources like company website, annual report,
sector analysis report and others.
DATA COLLECTION
We have collected data from secondary trusted sources as far as our knowledge. Some of our
sources include annual report of Mindfire Solutions, IBEF report on IT sector, news articles,
and company website.
DATA ANALYSIS
Industry: IT Services
PERSPECTIVE
Help customers to adapt, compete and grow in the face of continual shifts and disruptions within
their markets by providing them with best digitised and technological solutions.
Being digitised at scale - partnering with them to apply technology to transform their business,
operating, and technology models, allowing them to achieve the full value of digitizing their
entire enterprises.
Integrating our core competencies (business, process, operations and technology consulting,
application development and systems integration, enterprise information management,
application testing, application maintenance, information technology, or IT, infrastructure
services, and business process services.) to enable customers to achieve more efficient and
effective operations while reshaping their business models for innovation and growth.
Characteristics-
 Short life problem - technology is short lived as well as their solutions. The digital arena is
changing at a lightening pace.
 Imitating solutions – Easy for the competitors to come up with better business solutions and
to imitate your existing solutions and models.
 Switching – Clients/ Customers can switch if the bid is low, or they get better solutions from
others.
 Resources – need to have a well-defined team with adequate skill set, scope of training and
also required software for dealing the situations which come up.
 Customary and legal requirements
Challenges to be faced –
Cut throat competition from competitors in the same arena, fast and continual shifts in the
technology, to be coherent with industrial, legal and customer requirements, and building a
robust global delivery model.
PORTER’s FIVE FORCES ANALYSIS
1. Exit Barrier: Being predominantly a services industry its highly unlikely that exiting
out of the industry with clearance from all stakeholders will be a smooth quick route.
Exit
Barrier
Entry
Barrier
Threat of
Substitutes
Supplier's
Bargain
Power
Buyer's
Bargain
Power
Besides that, being an industry with high employment intakes its difficult laying off such
huge employee base with a quick exit.
2. Entry Barriers: Low capital investments, large value chain and bare minimum
government regulations, the entry barrier in this industry is quite low and opportunities
are pretty high.
3. Supplier’s bargain power: The major ingredient for the functioning of any organization
in this industry are the human resources. With easy availability of vast talent pool all
around the world with minimum cost supplier influence is minimal in this industry.
4. Buyer’s bargain power: The bargaining power of consumers is very high. Large number
of IT companies eying for IT project and service delivery resulting in high competition.
This is giving buyers easy switch options.
5. Threat of Substitutes: Threat from substitutes is medium grade in this industry. The
threat is largely contributed by low pricing of various products and services which are
potential substitutes for existing services. Other than that, products and services with new
advances technological feature is also acting as substitute for existing ones.
PESTEL ANALYSIS
With the advancement in time, IT services has made major progress and newer developments.
IT services has become an integral part of GDP in any country. The global IT services industry
comprises services related to the application of business and technical expertise to enable
organizations to create, manage, optimize, and access information and business processes. The
Global IT Services market holds significant opportunities for industry players due to increasing
IT spending in the healthcare, retail, and transportation sectors, among others.
POLITICAL: Politics has a profound impact on this industry due to various government
policies on taxation and various other political decisions impacting indirectly. For example:
United States have taken a strong move against immigration which is sure to impact the IT
sector companies, especially the ones which draw business hugely from outsourcing. India per
se will be affected as our country is an outsourcing hub. However, the industry is also expected
to benefit from positive factors, such as improvements in financial services and digital
businesses, while focusing on increasing investments in digitization and automation. Hence,
we can say that Political environment has a great impact but in a long run these impacts
neutralises with some of the positive and negative aspects of their own.
ECONOMIC: Global economy will have a great impact on the industry which will be largely
positive. The global IT spending is growing at 6-7% rate which shows greater prospects for the
industry. But with currency fluctuation it has a negative impact on businesses functioning
globally. India, having proven its capabilities in delivering both on-shore and off-shore services
to global clients, emerging technologies now offer an entire new gamut of opportunities for top
IT firms in India. Export revenue of the industry is expected to grow 7-9 per cent year-on-year
to US$ 135-137 billion in FY19.
P
Political
E
Economic
S
Social
T
Technology
E
Environment
L
Legal
Government policies and
regulations, political
stability, competition
regulation, IPR
Government Benefits, Tax
structure, Emerging
economies, Client Market
Cultural diversity,
diversified client
portfolio, social
interaction
Business Automation,
Expenditure in R&D,
Business Analysis & Big
Data,digitisation, AI
Sustainable business
trends, Environment
friendly products, eco
labelling
Data privacy and
security, client data
protection,
Employment laws
SOCIAL: The global social environment has a positive outlook towards the industry. Globally
the industry has high employability with large intakes for various business processes which is
positively affecting the society around. For developing nations technology solutions industry
is creating ample job opportunities and also contributing to the GDP significantly. But with
high intake the industry has also high attrition rate. As it’s a very dynamic industry, with every
political, economic or technological advancements attrition is a common phenomenon.
TECHNOLOGY: This has huge impact on the industry and its overall growth. With the
advancement in technology it has become an absolute necessity to be updated with upcoming
technology to survive. Technology has moulded the industry in a positive direction making it
much more efficient in its business processes and functionalities. For an industry largely
dependent on technology it is very important to go with the flow rather to obstruct it otherwise
it will have detrimental effect on the whole industry.
ENVIORNMENTAL: Different markets have different norms or environmental standards
which can impact the profitability of an organization in those markets. Even within a country
often states can have different environmental laws and liability laws. But here in case of IT
services and consulting industry these factors have a minimal impact on its growth and survival.
Majorly all businesses are in the virtual space which ensures minimal cause and effect relation
between the industry and the environment.
LEGAL: The Legal aspect for any industry has great impact on the growth and functioning of
the organization. In number of countries, the legal framework and institutions are not robust
enough to protect the intellectual property rights of an organization. Anti-trust law in Business
Software & Services industry, Employment law, Data Protection are some of major legal areas
which can make or break an industry all together.
ORGANIZATION OVERVIEW
Vision
To achieve a state of constant future readiness to help clients quickly achieve the business
outcomes they seek.
Mission
By delivering digital that matters at scale, we help clients to continuously enhance their
competitiveness, and raise the bar of our own performance.
Business Goals
1. To increase their net profit margin to 22% by 2022
2. To gain a growth rate of around 13.5% in revenue
3. To increase employability by 25000 workforces
4. To expand delivery infrastructure in Tamil Nadu
Business Metrics
Mindfire Solutions believes that traditional KPIs are poor indicators of effectiveness of ongoing
digital efforts. Hence, they develop tailored metrices like
Digital transformation metrics – Traction achieved in digital transformation/ Results achieved
at end of transformation
Speed to transform metrics - The number of clients served to get digitized within a time period
ROI – Net Profit/Investment
Business Strategies
Upsell New Technological Services to Existing Client: Up selling product/services to
existing customer is much easier than converting a new client. The chances of selling to an
existing customer are 60%-70% as compared to new customer which is 5-10% and it also
significantly reduces the cost.
Acquire New Clients: Banking on their knowledge in powerful digital technologies they aim
to establish new relationship and they have been investing aggressively to build these new
technological capabilities.
Automation: In order to increase their margin, they aim to reduce various operations cost and
implements process improvement techniques. With the help of automation, they will be able to
increase the efficiency and utilise resources better.
Inhouse Development of New Services: Mindfire Solutions aims to create an innovative
ecosystem by establishing relationship with institute and firms so that they can stay updated with
the emerging technologies. The R&D team can use the technologies to develop new tools.
Acquire NewTechnologies: It’s not feasible to produce all the technologies due to knowledge
constraint or cost constraint but owing the demand and competition company needs to acquire
such technologies from other competent firms.
Infrastructure Expansion: Company aims to diversify in various geography; it aims to invest
in Australia, Japan, Singapore and China. They are targeting Asia to become a $ 1billion market
in next few years.
People’s Strategy: Company plans to train their employees across technologies i.e.
multiskilling so as to enhance their competencies and stay up-to-date with the market needs. This
will also help the company to have better resource utilization which in turn will result in reducing
costs and hence increasing margins.
L0 Diagram: Context Diagram of Mindfire Solutions
IT Operations – It provides consulting and technological solutions to the clients using the
required frameworks and aims at generating a global delivery model.
HR – Recruits and trains employees with the required skillset to provide the IT and consulting
solutions to the clients and allocate resources to the projects.
Sales & Marketing – To come up with up to date market dynamics through market research
and forecasting, and forward it to engineering centre, train sales team to pitch before clients, in
order to increase revenue.
Finance Department - Allocate and keep a track of funds to each department, and record
companies profit and revenue, by maintaining accurate income statements and balance sheet.
Propose new ways to acquire profitable projects and forecast future avenues.
Security - To provide data security and operation against malwares, data encryption and
decryption.
Engineering centre – Take data from Marketing department about market dynamics, and come
up with new robust and optimal models, frameworks and tools for providing solutions.
L1 DIAGRAM - IT OPERATIONS
Employees,
Stakeholders
, technology,
resources
IT
Operations
HR Finance
Sales &
Marketing
Security
Engineering
Centre
Services,
Environment
To be efficient and effective as an organization, Mindfire Solutions follows a non-rigid process
with interconnecting departments. The IT operations plays a huge rule in achieving Mindfire
Solutions’s vision, mission and goal of delivering digital ‘at scale’.
It starts with planning which includes design, estimation and budgeting of the future projects.
The development and testing phases plays a vital role in catering to the demand of the project.
After the successful completion of the former the changes are implemented. Post-development
criteria are met by the analysis and support departments.
L2 DIAGRAM - IT DEVELOPMENT
The testing phase starts with the preparation of test cases, followed by execution and test review.
The different types of testing can be done depending on the requirement function testing, system
testing, unit testing, user acceptance testing. If no error is found then the code is deployed and
the project goes live. If error is found then it goes for bug fixing with similar iterations.
L2 DIAGRAM - IT TESTING
Development of any future process starts with the requirement gathering, followed by the design
layout and planning for the code. After the successful development functional testing is done on
the partial or the completed code to check whether it is implementable or not. After the code is
deemed to be implemented and is deployed the support and maintenance team takes care of the
incoming post development change requests.
L1 DIAGRAM – Sales & Marketing
Sales and Marketing is a vital process for the growth of any business. Company spends a lot on
its sales and marketing activities, much more than its competitors to ensure a consistent revenue
and earnings growth which is testament to their long-term strategy.
It starts with market research which helps forecast and estimate price. After forecasting,
customer segmentation is done and respective strategy is formed for promotion of the company
and its product to these segments.
Sales team has the responsibility of managing contacts to generate leads and converting them
into customer. Post the delivery of products it’s necessary to maintain a healthy relationship with
the customer to ensure proper satisfaction and long-term relationship
L2 DIAGRAM – Market Research
Marketing research help an organisation identify various opportunities; gather data that can help
the managers take more informed decision. Based on these data sales forecast are made which
lays the foundation for strategy building and hence its utmost important to have the correct
information.
L2 DIAGRAM – Lead Generation
Its utmost important for the company to have a track of customer contacts, the sales team need
to find their lead prospects and convert them into their customer. It’s important to have an
efficient process from starting of the opportunity to closure of the deal.
LEVEL I and II (HR)
Functional Goals and Metrics
The functional goals according to the four major departments are mentioned. The four
departments are chosen on the basis of their importance in the day to functioning and overall
importance in terms of strategic context.
The departments along with their weights are-
(i) IT Services (35%)
(ii) IT Operations (25%)
(iii) Marketing & Sales (20%)
(iv) HR (20%)
Factors Affecting IT Strategy:
1. Operational Planning:
HR
COMPENSATION AND
BENEFITS
RECRUITING
TRAINING AND
DEVELOPMENT
EMPLOYEE
RETENTION
PERFORMANCE
APPRAISAL
UPSKILLING
PARTNERSHIPS WITH
MOOC COMPANIES
TALENT SEARCH &
MAPPING
COMPETITOR ANALYSIS
LEVEL I
LEVEL 0 LEVEL II
The process of starting and implementing the activities of a project has a great
effect on many things in an organization.
2. People:
The people and culture of the organizations are an important factor that decides
if the strategy will be successful or not.
3. Communication:
The way the strategy is communicated from top to down level is important for
the successful implementation of a strategy.
4. Resources Availability:
The resources are available as per the planned strategy or not. If not, what are
the alternatives? This helps in taking care of strategy selection and implementation.
5. Control and Feedback:
Keeping and control on the implementation process and having a regular
feedback mechanism is important to understand and keep track if the strategy is
implemented as planned or there is some deviation.
Risk Management in I.T.
An I.T. company entails various risks while going for implementing its business strategies.
Risk Management not only eliminates risk but also increases organizations overall
profitability and productivity. The following possess risks to an I.T. Organization:
1. Increasing revenue – To increase revenue involves investment in new ventures,
improving existing processes, increasing talent pool etc. So, risks is there that it might
not work out and revenue generated is low against costs incurred.
2. Customer acquisition – It entails underestimating customer acquisition cost,
exposure of valuable data, processes and technology to the customer, unidentified
terms and agreements for a contract.
3. Automating existing processes – If the existing processes are already working well,
then it’s very difficult to revamp them.
 First of all, it will include heavy expenditure.
 Secondly it will involve a certain time frame, many dry runs and much more
work will be put into it before it rolls out.
 Thirdly, the employees may feel disengaged and offer resistance to this
change.
4. Security risks: The most important task of an I.T. firm is to provide security to its
clients. But many undertakings can give rise to security issue
5. Adopting newer technologies – adopting newer technologies like- ERP, Cloud, big
data strategy etc entails a lot of risks. Some of these risks are:
 Risks of Cloud Computing – Compromising of APIs, Unauthorised use,
Customers may have reduced visibility and control, Credentials might get
compromised, deletion is incomplete, and vendor lock - in complexities along
with staff’s inability to understand the processes end to end.
 Risks of ERP implementation: As the business scenario changes time to time,
ERP systems may be required to be customized. Also, it requires huge
investment and personnel training. Complexities can be – user acceptance,
selecting wrong software, exposing very sensitive and valuable data,
Customization.
So, a risk Management team needs to be in place to undertake this upheaval task of doing
away with the risks. Main Functions of a Risk Management team can be summarised into:
1. Identification and Assessment of Risk: So, it’s the task of the risk management
team to collect the relevant information about the risk that can arise for undertaking a
particular strategy. Historical data as well as business and technical acumen can be
used to identify and assess risks.
2. Mitigation of the risks that arise: Basically, countermeasures are taken in order to
minimise the impact of risks
3. Implementation of Risk measures: The risk management team has to implement its
countermeasures and build a robust framework
4. Evaluation: The Implemented measures and their impacts need to be gauged.
Measures should be taken in order to avoid these risks in future by incorporating
robust technology and processes.
Issues & Solutions Proposed
(Process Strategy – Application Strategy)
CLOUD STRATEGY
Being in I.T. services company with a vision to digitise itself, there was a necessity for Mindfire
Solutions to move to cloud strategy so as to achieve its goals faster and grow its business
exponentially across all geographies.
In house development of cloud from scratch was difficult, time taking and expensive for
Mindfire Solutions as there were many cloud providers like Microsoft’s Azure, Amazon Web
Services, etc. So, the suggestion for Mindfire Solutions is to collaborate with different cloud
providers for different software, applications, infrastructure with respect to their needs to serve
clients in different domain like BFSI, Healthcare, etc. In this way they will have agreement for
customizing their services as per the client needs and would pay accordingly. This agreement
would allow Mindfire Solutions to use their services on priority basis.
But we would also suggest to have a platform of their own where they can seamlessly integrate
all services and software i.e., cloud 360 which will help them to provide a single entry for their
clients. It would be different for different verticals like BFSI, Healthcare, etc.
CLOUD ARCHITECTURE:
BENEFITS TO STAKEHOLDERS THROUGH CLOUD STRATEGY
Collaborating partner
Leveraging the cloud not only to reduce costs but also to drive growth through data analytics,
by enabling collaborative cloud interface between partners and the company. This will allow
easier and secured data exchange and help in creating newer business channels
Cloud can also act a real time information sharing virtual hubs for both the company and its
partners which will help syncing strategic step, improving transparency, maintaining transaction
records thereby strengthening collaborative relationship.
Government and other regulatory institutions
Creating cloud infrastructure will help greatly to digitalize company data on virtual cloud
spaces. By creating access for government and other regulatory institutions it will help
government and regulatory authority to directly monitor company’s compliance policies and
functioning.
Cloud based data stocks will also help government and regulatory authority to constantly keep
an eye on company’s financials so as to prevent bank frauds and serious corporate frauds.
Employees
Cloud computing allows flexibility in data accessibility for work practices. For example, you
have the ability to access data from home, on holiday, or via the commute to and from work.
It will also help the Employee management system in the company to have exhaustive
performance and personal data for adequate and required training of employees along with
allocation of responsibilities
Customers
Cloud will help customer by providing instant service updates from the company without the
requirement of company’s intervention which will make service delivery smooth and uncluttered
In the line of customized service delivery cloud-based customer management platform will
help customer to remotely access various services offerings of the company and customize their
ideal I.T. requirement thereby facilitating highly customer centric service customization
ROI CALCULATION
CLOUD BROKERAGE
1. Cloud brokerage is a service provided by a third entity (third party individual or
business) to act as an intermediary between service provider and customers.
2. Provides B2B managed services with in-built scalable infrastructure on cloud
3. Helps customers to leverage service provider advantages and customise their services
to suit the required needs. Provide End to End B2B needs for customers involving
Electronic Data Interchange (EDI) and MFT (Managed File Transfer)
4. Assist Customers to implement their solution on their cloud environment or any public
or private virtual cloud environments.
5. The B2B services offers all requisite features to execute EDI and MFT, which are based
on SLAs.
6. Customer can also leverage low cost alternatives like – B2B conflux, a home-grown
solution. It supports SFTP, FTP and AS2 protocols to connect to the customer back end
systems and external trading partners.
7. Platform features:
8. Partner Management – Set-ups are easy to use, automation aids faster partner on-
boarding and support for multiple protocols and channels.
9. Data Transformation – Supports for industry standards and easy pre and post data
transformation.
10. B2B analytics as reporting tools
11. Unique pricing: Pay per use
RISK ANALYSIS FOR CLOUD STRATEGY
1. Security and Availability
Reluctance of cloud service provider to take full responsibility for security as security is a shared
responsibility
2. Lack of Control
Lack of control on the part of host as service provider (Vendor) is in control. There is no
guarantee that the features we use today will be provided for the same price tomorrow. The
vendor can double its price, and if Mindfire Solutions’ clients are depending on that service, then
Mindfire Solutions might be forced to pay.
3. Security risks at the vendor
Vendor supplies an important service for the business and stores critical data – such as customer
payment data, client research reports, research and insights & mailing lists, the organisation
places the life of your business in the vendor’s hands. It can lead to insider’s abuse and
unauthorised access.
4. Outages
Cloud service provider can have outages as it is dependent on internet. Its business implications
are immense.
5. Data Access
Cross-Border Rules for Data Access Concerns continue to linger around cross-border data
movement across the E.U. and the U.S. as, as governments around the world emphasize
information privacy.
6. Vendor Dependency/High Switching Cost
Cloud service providers give access to resources via Web interfaces, proprietary APIs or
command line tools. It will result in high switching cost and it will be difficult to find a provider
offering a similar range of features.
ROADMAP FOR CLOUD
CHANGE MANAGEMENT AND IMPLEMENTATION STRATEGY
The cloud strategy was implemented for Mindfire Solutions on a large scale on the basis of
partnership with cloud service providers like Microsoft Azure, Amazon Web Services etc as pay
per use model.
 This was implemented such that they can scale their business and enable their clients use
upgraded solutions. Since they have partnered and directly implemented the cloud
strategy, it falls under post-implementation change management.
 The following is the framework of change management (post implementation):
 Since they partnered with known players for cloud services, they did not require any
pilot. They directly went through roll-out process.
 They should take initiatives as ‘Cloud Accelerator Programs” which ensures smooth
adoption of the new cloud strategy implementation in partnership with their cloud service
providers. These programs act as catalyst in Mindfire Solutions for the successful change
management. This program can be used to change the thinking about cloud.
 Another catalyst can be- the customer success stories shared by the Partnered client –
This third-party involvement will bring effective change in the mind set of people for
using client.
 Explain other benefits of cloud i.e., both short term and long term- like the decrease in
capex and Opex, benefits for employee doing their work faster and being able to access
from anywhere, etc.
 Provide re-skilling programs to the employees and encourage other clients by
highlighting the success rate of providing solutions for other clients.
 Communication shall be done properly so as to motivate everyone to use cloud strategy.
STRATEGIES TO GO FOR IMPLEMENTING CHANGE
Cloud
accelator
program
Work
Breakdown
Structure (WBS)
and work
backlog
planning
Migration
roadmap
Identification
ofpossible
deployment
patterns
classification of
selected
customer
environment,
systems, and
applications
ROI study
basedon
customer’s
planned use
 Being Proactive rather than being reactive.
 To embrace change.
 Creating a robust framework which entails end to end functioning. From initiation to
pre rollout and then to sustainment everything needs to be ensured.
 Within frontline workforce a comprehensive and robust communication network needs
to be in place. Field Technicians can be the change agents and bring in real time
communications between the field and business operations.
 Creating a Change Implementation Framework to collect Field Voices and their
adoption at strategic level.
 Use of existing processes to launch initiatives with change Implementation
 A change implementation process spans – defining and scoping, execution and
sustainment after pre roll out.
CONCLUSION
 Leveraging new technologies will allow easier and secured data exchange and help in
creating newer business channels.
 Partnering with other technological giants will help in strengthening the collaborative
relationship.
 For example, Cloud based data stocks will also help government and regulatory authority
to constantly keep an eye on company’s financials so as to prevent bank frauds and
serious corporate frauds.
 To ensure a smooth adoption of the IT infrastructure initiatives such as ‘Cloud
Accelerator Programs” in partnership with their cloud service providers. These
programs act as catalyst in Mindfire Solutions for the successful change management.
This program can be used to change the thinking about cloud.
 The successful Identification and Assessment of Risk, Mitigation of the risks that arise,
Implementation of Risk measures and timely Evaluation should be taken in order to
avoid these risks in future by incorporating robust technology and processes.
REFERENCE
 https://www.Mindfire Solutions.com/about-Mindfire Solutions-resources/aws-
cloud- whitepaper-beyond-the-cloud-reaching-for-stratospheric-heights-of-
accelerated-business.pdf
 https://www.Mindfire Solutions.com/InsightsWhitepapers/Cloud-Enabled-
Enterprise-Transformation-Driving-Agility-Innovation-and-Growth.pdf
 https://www.Mindfire Solutions.com/whitepapers/Mindfire
Solutions_Cloud_Integration_Brokerage_Solution_Overview.pdf
 https://www.Mindfire Solutions.com/InsightsWhitepapers/Taking-Testing-to-the-
Cloud.pdf
 https://www.Mindfire Solutions.com/InsightsWhitepapers/Cloud-Adoption-in-
Capital-Markets-A-Perspective.pdf
 https://www.Mindfire Solutions.com/services-resources/Services/Mindfire Solutions-
cloud-steps-transformation.pdf

Contenu connexe

Tendances

TalentTrends_MalikaAhuja
TalentTrends_MalikaAhujaTalentTrends_MalikaAhuja
TalentTrends_MalikaAhuja
Dr Malika Ahuja
 
OI Conference Deck - 11-9-11 Final
OI Conference Deck - 11-9-11 FinalOI Conference Deck - 11-9-11 Final
OI Conference Deck - 11-9-11 Final
Rich Grunenwald
 

Tendances (19)

Driving High Performance Through Finance Workforce Mastery
Driving High Performance Through Finance Workforce MasteryDriving High Performance Through Finance Workforce Mastery
Driving High Performance Through Finance Workforce Mastery
 
Med tech india opportunity 2021
Med tech india opportunity 2021Med tech india opportunity 2021
Med tech india opportunity 2021
 
Maryland technology consultants case study.pdf maryland tec
Maryland technology consultants case study.pdf maryland tecMaryland technology consultants case study.pdf maryland tec
Maryland technology consultants case study.pdf maryland tec
 
TalentTrends_MalikaAhuja
TalentTrends_MalikaAhujaTalentTrends_MalikaAhuja
TalentTrends_MalikaAhuja
 
Annamalai mba solved assignments 2020
Annamalai mba solved assignments 2020 Annamalai mba solved assignments 2020
Annamalai mba solved assignments 2020
 
Advanced Operating Models Research Insights: Marketing
Advanced Operating Models  Research Insights: MarketingAdvanced Operating Models  Research Insights: Marketing
Advanced Operating Models Research Insights: Marketing
 
Intelligent Talent & HR Operations | SlideShare | Accenture
Intelligent Talent & HR Operations | SlideShare | AccentureIntelligent Talent & HR Operations | SlideShare | Accenture
Intelligent Talent & HR Operations | SlideShare | Accenture
 
OI Conference Deck - 11-9-11 Final
OI Conference Deck - 11-9-11 FinalOI Conference Deck - 11-9-11 Final
OI Conference Deck - 11-9-11 Final
 
Annamalai university solved assignments 2020
Annamalai university solved assignments 2020Annamalai university solved assignments 2020
Annamalai university solved assignments 2020
 
GoCrackIt presentation consulting case workshop
GoCrackIt presentation consulting case workshopGoCrackIt presentation consulting case workshop
GoCrackIt presentation consulting case workshop
 
The most innovative e learning company to watch in 2022
The most innovative e  learning company to watch in 2022The most innovative e  learning company to watch in 2022
The most innovative e learning company to watch in 2022
 
Situational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrixSituational analysis, Business strategy and BCG matrix
Situational analysis, Business strategy and BCG matrix
 
Relationship Marketing In B2 B Marketing.
Relationship Marketing In B2 B Marketing.Relationship Marketing In B2 B Marketing.
Relationship Marketing In B2 B Marketing.
 
Annamalai solved assignment HR YEAR 1 2
Annamalai solved assignment HR YEAR 1 2 Annamalai solved assignment HR YEAR 1 2
Annamalai solved assignment HR YEAR 1 2
 
Cost Modeling for Purchasing - A Fundamental Skill
Cost Modeling for Purchasing - A Fundamental SkillCost Modeling for Purchasing - A Fundamental Skill
Cost Modeling for Purchasing - A Fundamental Skill
 
Global Human Capital Trends 2014: Engaging the 21st-century workforce
Global Human Capital Trends 2014: Engaging the 21st-century workforce Global Human Capital Trends 2014: Engaging the 21st-century workforce
Global Human Capital Trends 2014: Engaging the 21st-century workforce
 
Digital Marketing Post-COVID19
Digital Marketing Post-COVID19Digital Marketing Post-COVID19
Digital Marketing Post-COVID19
 
Annamalai MBA 2nd Year Assignment Questions (2021- 2022) Solved Call 902581...
Annamalai MBA 2nd Year Assignment Questions (2021- 2022)  Solved  Call 902581...Annamalai MBA 2nd Year Assignment Questions (2021- 2022)  Solved  Call 902581...
Annamalai MBA 2nd Year Assignment Questions (2021- 2022) Solved Call 902581...
 
Strategic Workforce Planning: The Top Questions on Your Mind
Strategic Workforce Planning: The Top Questions on Your MindStrategic Workforce Planning: The Top Questions on Your Mind
Strategic Workforce Planning: The Top Questions on Your Mind
 

Similaire à [Report] ITSDI PROJECT [Mindfire Solutions]

IDC Executive Programs Brochure
IDC Executive Programs Brochure IDC Executive Programs Brochure
IDC Executive Programs Brochure
IDC Research Inc.
 
Synergetics-IIF-Tech-Ind
Synergetics-IIF-Tech-IndSynergetics-IIF-Tech-Ind
Synergetics-IIF-Tech-Ind
Nathan Louque
 

Similaire à [Report] ITSDI PROJECT [Mindfire Solutions] (20)

IDC Executive Programs Brochure
IDC Executive Programs Brochure IDC Executive Programs Brochure
IDC Executive Programs Brochure
 
IoT: Powering the Future of Business and Improving Everyday Life
IoT: Powering the Future of Business and Improving Everyday LifeIoT: Powering the Future of Business and Improving Everyday Life
IoT: Powering the Future of Business and Improving Everyday Life
 
Iot viewpoints. Ovum explores the IoT opportunity in 2018 and beyond
Iot viewpoints. Ovum explores the IoT opportunity in 2018 and beyondIot viewpoints. Ovum explores the IoT opportunity in 2018 and beyond
Iot viewpoints. Ovum explores the IoT opportunity in 2018 and beyond
 
Three Engagement Models for Embracing Digital in Life Sciences
Three Engagement Models for Embracing Digital in Life SciencesThree Engagement Models for Embracing Digital in Life Sciences
Three Engagement Models for Embracing Digital in Life Sciences
 
Synergetics-IIF-Tech-Ind
Synergetics-IIF-Tech-IndSynergetics-IIF-Tech-Ind
Synergetics-IIF-Tech-Ind
 
AT&T Strategy Analysis
AT&T Strategy AnalysisAT&T Strategy Analysis
AT&T Strategy Analysis
 
AT&T Strategic Analysis
AT&T Strategic AnalysisAT&T Strategic Analysis
AT&T Strategic Analysis
 
front-2
front-2front-2
front-2
 
Globe's Innovation Journey in the B2B Marketplace
Globe's Innovation Journey in the B2B MarketplaceGlobe's Innovation Journey in the B2B Marketplace
Globe's Innovation Journey in the B2B Marketplace
 
Implications of Industry 4.0 for CIOs
Implications of Industry 4.0 for CIOsImplications of Industry 4.0 for CIOs
Implications of Industry 4.0 for CIOs
 
Implications of Industry 4.0 for CIOs
Implications of Industry 4.0 for CIOsImplications of Industry 4.0 for CIOs
Implications of Industry 4.0 for CIOs
 
The Four Essential Pillars of Digital Transformation
The Four Essential Pillars of Digital TransformationThe Four Essential Pillars of Digital Transformation
The Four Essential Pillars of Digital Transformation
 
Digital decodedv1.1
Digital decodedv1.1Digital decodedv1.1
Digital decodedv1.1
 
Mis 012
Mis 012Mis 012
Mis 012
 
Business First, Technology Second for Italy's CIOs
Business First, Technology Second for Italy's CIOsBusiness First, Technology Second for Italy's CIOs
Business First, Technology Second for Italy's CIOs
 
Mis 999
Mis 999Mis 999
Mis 999
 
Connect-and-optimize
Connect-and-optimizeConnect-and-optimize
Connect-and-optimize
 
Report on strategic rules of Information System for changing the bases of com...
Report on strategic rules of Information System for changing the bases of com...Report on strategic rules of Information System for changing the bases of com...
Report on strategic rules of Information System for changing the bases of com...
 
Stepping Up the Pace
Stepping Up the PaceStepping Up the Pace
Stepping Up the Pace
 
IIoT for India's growth
IIoT for India's growthIIoT for India's growth
IIoT for India's growth
 

Plus de Biswadeep Ghosh Hazra

[Project] Customer experience and buying behaviour in e-commerce sites
[Project] Customer experience and buying behaviour in e-commerce sites[Project] Customer experience and buying behaviour in e-commerce sites
[Project] Customer experience and buying behaviour in e-commerce sites
Biswadeep Ghosh Hazra
 
[Project] Optimization Model for Dairy Supply Chain
[Project] Optimization Model for Dairy Supply Chain[Project] Optimization Model for Dairy Supply Chain
[Project] Optimization Model for Dairy Supply Chain
Biswadeep Ghosh Hazra
 
[Project] TSS Report Submission (Shell sustainability initiatives)
[Project] TSS Report Submission (Shell sustainability initiatives) [Project] TSS Report Submission (Shell sustainability initiatives)
[Project] TSS Report Submission (Shell sustainability initiatives)
Biswadeep Ghosh Hazra
 
[Project] Retail Management Report Brands Versus Private Labels- Fighting to Win
[Project] Retail Management Report Brands Versus Private Labels- Fighting to Win[Project] Retail Management Report Brands Versus Private Labels- Fighting to Win
[Project] Retail Management Report Brands Versus Private Labels- Fighting to Win
Biswadeep Ghosh Hazra
 
[Project] Business Information Systems
[Project] Business Information Systems [Project] Business Information Systems
[Project] Business Information Systems
Biswadeep Ghosh Hazra
 

Plus de Biswadeep Ghosh Hazra (20)

PM School Challenge_Biswadeep Ghosh Hazra.pptx
PM School Challenge_Biswadeep Ghosh Hazra.pptxPM School Challenge_Biswadeep Ghosh Hazra.pptx
PM School Challenge_Biswadeep Ghosh Hazra.pptx
 
Has the great Indian startup bubble finally burst.docx
Has the great Indian startup bubble finally burst.docxHas the great Indian startup bubble finally burst.docx
Has the great Indian startup bubble finally burst.docx
 
[Project] Customer experience and buying behaviour in e-commerce sites
[Project] Customer experience and buying behaviour in e-commerce sites[Project] Customer experience and buying behaviour in e-commerce sites
[Project] Customer experience and buying behaviour in e-commerce sites
 
[Project] Financial Statement Analysis
[Project] Financial Statement Analysis[Project] Financial Statement Analysis
[Project] Financial Statement Analysis
 
[Project] Business Statistics Project
[Project] Business Statistics Project[Project] Business Statistics Project
[Project] Business Statistics Project
 
[Project] Optimization Model for Dairy Supply Chain
[Project] Optimization Model for Dairy Supply Chain[Project] Optimization Model for Dairy Supply Chain
[Project] Optimization Model for Dairy Supply Chain
 
[Project] TSS Report Submission (Shell sustainability initiatives)
[Project] TSS Report Submission (Shell sustainability initiatives) [Project] TSS Report Submission (Shell sustainability initiatives)
[Project] TSS Report Submission (Shell sustainability initiatives)
 
[Project] Financial management
[Project] Financial management[Project] Financial management
[Project] Financial management
 
[Project] Accounting for Decision Making (ADM) Project
[Project] Accounting for Decision Making (ADM) Project[Project] Accounting for Decision Making (ADM) Project
[Project] Accounting for Decision Making (ADM) Project
 
[Project] Banking in 2030 (Commercial Banking Project)
[Project] Banking in 2030 (Commercial Banking Project)[Project] Banking in 2030 (Commercial Banking Project)
[Project] Banking in 2030 (Commercial Banking Project)
 
[Project] Study of Warehousing Practices of Wal-Mart
[Project] Study of Warehousing Practices of Wal-Mart[Project] Study of Warehousing Practices of Wal-Mart
[Project] Study of Warehousing Practices of Wal-Mart
 
[Project] Customer Relationship Management (CRM)
[Project] Customer Relationship Management (CRM)[Project] Customer Relationship Management (CRM)
[Project] Customer Relationship Management (CRM)
 
[Project] SERVICES OPERATIONS MANAGEMENT PRESENTATION
[Project] SERVICES OPERATIONS MANAGEMENT PRESENTATION[Project] SERVICES OPERATIONS MANAGEMENT PRESENTATION
[Project] SERVICES OPERATIONS MANAGEMENT PRESENTATION
 
[Project] FRAMEWORK FOR SUPPORTING “BUSINESS PROCESS REENGINEERING “-BASED BU...
[Project] FRAMEWORK FOR SUPPORTING “BUSINESS PROCESS REENGINEERING “-BASED BU...[Project] FRAMEWORK FOR SUPPORTING “BUSINESS PROCESS REENGINEERING “-BASED BU...
[Project] FRAMEWORK FOR SUPPORTING “BUSINESS PROCESS REENGINEERING “-BASED BU...
 
[Project] Retail Management Report Brands Versus Private Labels- Fighting to Win
[Project] Retail Management Report Brands Versus Private Labels- Fighting to Win[Project] Retail Management Report Brands Versus Private Labels- Fighting to Win
[Project] Retail Management Report Brands Versus Private Labels- Fighting to Win
 
[Project] MARKETING TO CONSUMERS AT BOP
[Project] MARKETING TO CONSUMERS AT BOP[Project] MARKETING TO CONSUMERS AT BOP
[Project] MARKETING TO CONSUMERS AT BOP
 
[Project] Consumer Perception and strategies of DOVE Soap
[Project] Consumer Perception and strategies of DOVE Soap[Project] Consumer Perception and strategies of DOVE Soap
[Project] Consumer Perception and strategies of DOVE Soap
 
[Project] OPERATIONS MANAGEMENT II PROJECT REPORT
 [Project] OPERATIONS MANAGEMENT II PROJECT REPORT  [Project] OPERATIONS MANAGEMENT II PROJECT REPORT
[Project] OPERATIONS MANAGEMENT II PROJECT REPORT
 
[Project] TO STUDY THE PREFERENCES AND PERCEPTIONS OF THE CONSUMERS TOWARDS T...
[Project] TO STUDY THE PREFERENCES AND PERCEPTIONS OF THE CONSUMERS TOWARDS T...[Project] TO STUDY THE PREFERENCES AND PERCEPTIONS OF THE CONSUMERS TOWARDS T...
[Project] TO STUDY THE PREFERENCES AND PERCEPTIONS OF THE CONSUMERS TOWARDS T...
 
[Project] Business Information Systems
[Project] Business Information Systems [Project] Business Information Systems
[Project] Business Information Systems
 

Dernier

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Dernier (20)

The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 

[Report] ITSDI PROJECT [Mindfire Solutions]

  • 2. DECLARATION The views expressed and suggestions made in IT Design and Strategy implementation are those of the author and do not represent that of the institute XIMB or of the company in discussion Mindfire Solutions. I declare that the project report submitted is genuinely my work and perspective.
  • 3. ACKNOWLEDGEMENT I owe my gratitude and thank Prof. Sanjay Mohapatra for his detailed guidance and supervision throughout the course of the project and for providing the necessary support and information required for the completion of this project. I had the opportunity to learn the steps in devising IT strategy for the company in question and aligning it to its Vision and Goals for implementation.
  • 4. EXECUTIVE SUMMARY Mindfire Solutions, established in the year 1999 is a software provider, headquartered in Bhubaneswar is a software provider that has stood the test of time. It uses small-team offshore software development using Agile methods to deliver the best solution to its customers. As an expanding software and IT organization, Mindfire believes in a set of basic principles to maintain sanity during the blistering pace. These are the values, approach, process and expertise. In the last 21 years the company has proved to be a reliable one especially for its clients for whom Mindfire is always ready to give its best The data was collected from secondary research from trusted sources like company website, annual report, sector analysis report and others. Banking on their knowledge in powerful digital technologies and a wide domain of technical expertise, Mindfire aims to establish new relationships and they have been aggressively expanding in terms of collecting projects from clients. It is also building technological capabilities like big data, artificial intelligence and cloud infrastructure by hiring competent programmers. The company is aiming to implement and is currently considering the expenses for cloud infrastructure and other associated costs. Mindfire currently has over 1,000 employees in its purview.
  • 5. OBJECTIVE In this report, we have clear objective of planning and designing IT structure and its implementation in the firm. The objectives is as follows:  Analyse the IT sector scenario and the company structure and working  Risk assessment of the business environment  Process, Application and Technology Integration  Define a cloud strategy for Mindfire Solutions  Devise the Technology Scorecard for the departments  Suggest Change Management in regards to cloud implementation  Prepare action plan for each stakeholders  State the benefits of the IT implementation
  • 6. METHODOLOGY We have taken the following approach so as proceed with this project: Secondary research to understand the IT Service industry and its performance Secondary research about Mindfire Solutions to understand its position in the industry Studied the vision, mission and company structure Data was collected which help us to finalize goals, metrics and come up with different strategies to achieve them The data was collected from various secondary resources like company website, annual report, sector analysis report and others. DATA COLLECTION We have collected data from secondary trusted sources as far as our knowledge. Some of our sources include annual report of Mindfire Solutions, IBEF report on IT sector, news articles, and company website. DATA ANALYSIS Industry: IT Services PERSPECTIVE Help customers to adapt, compete and grow in the face of continual shifts and disruptions within their markets by providing them with best digitised and technological solutions. Being digitised at scale - partnering with them to apply technology to transform their business, operating, and technology models, allowing them to achieve the full value of digitizing their entire enterprises. Integrating our core competencies (business, process, operations and technology consulting, application development and systems integration, enterprise information management, application testing, application maintenance, information technology, or IT, infrastructure services, and business process services.) to enable customers to achieve more efficient and effective operations while reshaping their business models for innovation and growth. Characteristics-  Short life problem - technology is short lived as well as their solutions. The digital arena is changing at a lightening pace.
  • 7.  Imitating solutions – Easy for the competitors to come up with better business solutions and to imitate your existing solutions and models.  Switching – Clients/ Customers can switch if the bid is low, or they get better solutions from others.  Resources – need to have a well-defined team with adequate skill set, scope of training and also required software for dealing the situations which come up.  Customary and legal requirements Challenges to be faced – Cut throat competition from competitors in the same arena, fast and continual shifts in the technology, to be coherent with industrial, legal and customer requirements, and building a robust global delivery model. PORTER’s FIVE FORCES ANALYSIS 1. Exit Barrier: Being predominantly a services industry its highly unlikely that exiting out of the industry with clearance from all stakeholders will be a smooth quick route. Exit Barrier Entry Barrier Threat of Substitutes Supplier's Bargain Power Buyer's Bargain Power
  • 8. Besides that, being an industry with high employment intakes its difficult laying off such huge employee base with a quick exit. 2. Entry Barriers: Low capital investments, large value chain and bare minimum government regulations, the entry barrier in this industry is quite low and opportunities are pretty high. 3. Supplier’s bargain power: The major ingredient for the functioning of any organization in this industry are the human resources. With easy availability of vast talent pool all around the world with minimum cost supplier influence is minimal in this industry. 4. Buyer’s bargain power: The bargaining power of consumers is very high. Large number of IT companies eying for IT project and service delivery resulting in high competition. This is giving buyers easy switch options. 5. Threat of Substitutes: Threat from substitutes is medium grade in this industry. The threat is largely contributed by low pricing of various products and services which are potential substitutes for existing services. Other than that, products and services with new advances technological feature is also acting as substitute for existing ones. PESTEL ANALYSIS With the advancement in time, IT services has made major progress and newer developments. IT services has become an integral part of GDP in any country. The global IT services industry comprises services related to the application of business and technical expertise to enable organizations to create, manage, optimize, and access information and business processes. The Global IT Services market holds significant opportunities for industry players due to increasing IT spending in the healthcare, retail, and transportation sectors, among others.
  • 9. POLITICAL: Politics has a profound impact on this industry due to various government policies on taxation and various other political decisions impacting indirectly. For example: United States have taken a strong move against immigration which is sure to impact the IT sector companies, especially the ones which draw business hugely from outsourcing. India per se will be affected as our country is an outsourcing hub. However, the industry is also expected to benefit from positive factors, such as improvements in financial services and digital businesses, while focusing on increasing investments in digitization and automation. Hence, we can say that Political environment has a great impact but in a long run these impacts neutralises with some of the positive and negative aspects of their own. ECONOMIC: Global economy will have a great impact on the industry which will be largely positive. The global IT spending is growing at 6-7% rate which shows greater prospects for the industry. But with currency fluctuation it has a negative impact on businesses functioning globally. India, having proven its capabilities in delivering both on-shore and off-shore services to global clients, emerging technologies now offer an entire new gamut of opportunities for top IT firms in India. Export revenue of the industry is expected to grow 7-9 per cent year-on-year to US$ 135-137 billion in FY19. P Political E Economic S Social T Technology E Environment L Legal Government policies and regulations, political stability, competition regulation, IPR Government Benefits, Tax structure, Emerging economies, Client Market Cultural diversity, diversified client portfolio, social interaction Business Automation, Expenditure in R&D, Business Analysis & Big Data,digitisation, AI Sustainable business trends, Environment friendly products, eco labelling Data privacy and security, client data protection, Employment laws
  • 10. SOCIAL: The global social environment has a positive outlook towards the industry. Globally the industry has high employability with large intakes for various business processes which is positively affecting the society around. For developing nations technology solutions industry is creating ample job opportunities and also contributing to the GDP significantly. But with high intake the industry has also high attrition rate. As it’s a very dynamic industry, with every political, economic or technological advancements attrition is a common phenomenon. TECHNOLOGY: This has huge impact on the industry and its overall growth. With the advancement in technology it has become an absolute necessity to be updated with upcoming technology to survive. Technology has moulded the industry in a positive direction making it much more efficient in its business processes and functionalities. For an industry largely dependent on technology it is very important to go with the flow rather to obstruct it otherwise it will have detrimental effect on the whole industry. ENVIORNMENTAL: Different markets have different norms or environmental standards which can impact the profitability of an organization in those markets. Even within a country often states can have different environmental laws and liability laws. But here in case of IT services and consulting industry these factors have a minimal impact on its growth and survival. Majorly all businesses are in the virtual space which ensures minimal cause and effect relation between the industry and the environment. LEGAL: The Legal aspect for any industry has great impact on the growth and functioning of the organization. In number of countries, the legal framework and institutions are not robust enough to protect the intellectual property rights of an organization. Anti-trust law in Business Software & Services industry, Employment law, Data Protection are some of major legal areas which can make or break an industry all together. ORGANIZATION OVERVIEW Vision To achieve a state of constant future readiness to help clients quickly achieve the business outcomes they seek. Mission By delivering digital that matters at scale, we help clients to continuously enhance their competitiveness, and raise the bar of our own performance. Business Goals 1. To increase their net profit margin to 22% by 2022
  • 11. 2. To gain a growth rate of around 13.5% in revenue 3. To increase employability by 25000 workforces 4. To expand delivery infrastructure in Tamil Nadu Business Metrics Mindfire Solutions believes that traditional KPIs are poor indicators of effectiveness of ongoing digital efforts. Hence, they develop tailored metrices like Digital transformation metrics – Traction achieved in digital transformation/ Results achieved at end of transformation Speed to transform metrics - The number of clients served to get digitized within a time period ROI – Net Profit/Investment Business Strategies Upsell New Technological Services to Existing Client: Up selling product/services to existing customer is much easier than converting a new client. The chances of selling to an existing customer are 60%-70% as compared to new customer which is 5-10% and it also significantly reduces the cost. Acquire New Clients: Banking on their knowledge in powerful digital technologies they aim to establish new relationship and they have been investing aggressively to build these new technological capabilities. Automation: In order to increase their margin, they aim to reduce various operations cost and implements process improvement techniques. With the help of automation, they will be able to increase the efficiency and utilise resources better. Inhouse Development of New Services: Mindfire Solutions aims to create an innovative ecosystem by establishing relationship with institute and firms so that they can stay updated with the emerging technologies. The R&D team can use the technologies to develop new tools. Acquire NewTechnologies: It’s not feasible to produce all the technologies due to knowledge constraint or cost constraint but owing the demand and competition company needs to acquire such technologies from other competent firms. Infrastructure Expansion: Company aims to diversify in various geography; it aims to invest in Australia, Japan, Singapore and China. They are targeting Asia to become a $ 1billion market in next few years. People’s Strategy: Company plans to train their employees across technologies i.e. multiskilling so as to enhance their competencies and stay up-to-date with the market needs. This will also help the company to have better resource utilization which in turn will result in reducing costs and hence increasing margins.
  • 12. L0 Diagram: Context Diagram of Mindfire Solutions IT Operations – It provides consulting and technological solutions to the clients using the required frameworks and aims at generating a global delivery model. HR – Recruits and trains employees with the required skillset to provide the IT and consulting solutions to the clients and allocate resources to the projects. Sales & Marketing – To come up with up to date market dynamics through market research and forecasting, and forward it to engineering centre, train sales team to pitch before clients, in order to increase revenue. Finance Department - Allocate and keep a track of funds to each department, and record companies profit and revenue, by maintaining accurate income statements and balance sheet. Propose new ways to acquire profitable projects and forecast future avenues. Security - To provide data security and operation against malwares, data encryption and decryption. Engineering centre – Take data from Marketing department about market dynamics, and come up with new robust and optimal models, frameworks and tools for providing solutions. L1 DIAGRAM - IT OPERATIONS Employees, Stakeholders , technology, resources IT Operations HR Finance Sales & Marketing Security Engineering Centre Services, Environment
  • 13. To be efficient and effective as an organization, Mindfire Solutions follows a non-rigid process with interconnecting departments. The IT operations plays a huge rule in achieving Mindfire Solutions’s vision, mission and goal of delivering digital ‘at scale’. It starts with planning which includes design, estimation and budgeting of the future projects. The development and testing phases plays a vital role in catering to the demand of the project. After the successful completion of the former the changes are implemented. Post-development criteria are met by the analysis and support departments. L2 DIAGRAM - IT DEVELOPMENT The testing phase starts with the preparation of test cases, followed by execution and test review. The different types of testing can be done depending on the requirement function testing, system testing, unit testing, user acceptance testing. If no error is found then the code is deployed and the project goes live. If error is found then it goes for bug fixing with similar iterations.
  • 14. L2 DIAGRAM - IT TESTING Development of any future process starts with the requirement gathering, followed by the design layout and planning for the code. After the successful development functional testing is done on the partial or the completed code to check whether it is implementable or not. After the code is deemed to be implemented and is deployed the support and maintenance team takes care of the incoming post development change requests.
  • 15. L1 DIAGRAM – Sales & Marketing Sales and Marketing is a vital process for the growth of any business. Company spends a lot on its sales and marketing activities, much more than its competitors to ensure a consistent revenue and earnings growth which is testament to their long-term strategy. It starts with market research which helps forecast and estimate price. After forecasting, customer segmentation is done and respective strategy is formed for promotion of the company and its product to these segments. Sales team has the responsibility of managing contacts to generate leads and converting them into customer. Post the delivery of products it’s necessary to maintain a healthy relationship with the customer to ensure proper satisfaction and long-term relationship
  • 16. L2 DIAGRAM – Market Research Marketing research help an organisation identify various opportunities; gather data that can help the managers take more informed decision. Based on these data sales forecast are made which lays the foundation for strategy building and hence its utmost important to have the correct information.
  • 17. L2 DIAGRAM – Lead Generation Its utmost important for the company to have a track of customer contacts, the sales team need to find their lead prospects and convert them into their customer. It’s important to have an efficient process from starting of the opportunity to closure of the deal.
  • 18. LEVEL I and II (HR) Functional Goals and Metrics The functional goals according to the four major departments are mentioned. The four departments are chosen on the basis of their importance in the day to functioning and overall importance in terms of strategic context. The departments along with their weights are- (i) IT Services (35%) (ii) IT Operations (25%) (iii) Marketing & Sales (20%) (iv) HR (20%) Factors Affecting IT Strategy: 1. Operational Planning: HR COMPENSATION AND BENEFITS RECRUITING TRAINING AND DEVELOPMENT EMPLOYEE RETENTION PERFORMANCE APPRAISAL UPSKILLING PARTNERSHIPS WITH MOOC COMPANIES TALENT SEARCH & MAPPING COMPETITOR ANALYSIS LEVEL I LEVEL 0 LEVEL II
  • 19. The process of starting and implementing the activities of a project has a great effect on many things in an organization. 2. People: The people and culture of the organizations are an important factor that decides if the strategy will be successful or not. 3. Communication: The way the strategy is communicated from top to down level is important for the successful implementation of a strategy. 4. Resources Availability: The resources are available as per the planned strategy or not. If not, what are the alternatives? This helps in taking care of strategy selection and implementation. 5. Control and Feedback: Keeping and control on the implementation process and having a regular feedback mechanism is important to understand and keep track if the strategy is implemented as planned or there is some deviation. Risk Management in I.T. An I.T. company entails various risks while going for implementing its business strategies. Risk Management not only eliminates risk but also increases organizations overall profitability and productivity. The following possess risks to an I.T. Organization: 1. Increasing revenue – To increase revenue involves investment in new ventures, improving existing processes, increasing talent pool etc. So, risks is there that it might not work out and revenue generated is low against costs incurred. 2. Customer acquisition – It entails underestimating customer acquisition cost, exposure of valuable data, processes and technology to the customer, unidentified terms and agreements for a contract. 3. Automating existing processes – If the existing processes are already working well, then it’s very difficult to revamp them.  First of all, it will include heavy expenditure.  Secondly it will involve a certain time frame, many dry runs and much more work will be put into it before it rolls out.  Thirdly, the employees may feel disengaged and offer resistance to this change. 4. Security risks: The most important task of an I.T. firm is to provide security to its clients. But many undertakings can give rise to security issue 5. Adopting newer technologies – adopting newer technologies like- ERP, Cloud, big data strategy etc entails a lot of risks. Some of these risks are:  Risks of Cloud Computing – Compromising of APIs, Unauthorised use, Customers may have reduced visibility and control, Credentials might get compromised, deletion is incomplete, and vendor lock - in complexities along with staff’s inability to understand the processes end to end.  Risks of ERP implementation: As the business scenario changes time to time, ERP systems may be required to be customized. Also, it requires huge investment and personnel training. Complexities can be – user acceptance,
  • 20. selecting wrong software, exposing very sensitive and valuable data, Customization. So, a risk Management team needs to be in place to undertake this upheaval task of doing away with the risks. Main Functions of a Risk Management team can be summarised into: 1. Identification and Assessment of Risk: So, it’s the task of the risk management team to collect the relevant information about the risk that can arise for undertaking a particular strategy. Historical data as well as business and technical acumen can be used to identify and assess risks. 2. Mitigation of the risks that arise: Basically, countermeasures are taken in order to minimise the impact of risks 3. Implementation of Risk measures: The risk management team has to implement its countermeasures and build a robust framework 4. Evaluation: The Implemented measures and their impacts need to be gauged. Measures should be taken in order to avoid these risks in future by incorporating robust technology and processes. Issues & Solutions Proposed (Process Strategy – Application Strategy) CLOUD STRATEGY Being in I.T. services company with a vision to digitise itself, there was a necessity for Mindfire Solutions to move to cloud strategy so as to achieve its goals faster and grow its business exponentially across all geographies.
  • 21. In house development of cloud from scratch was difficult, time taking and expensive for Mindfire Solutions as there were many cloud providers like Microsoft’s Azure, Amazon Web Services, etc. So, the suggestion for Mindfire Solutions is to collaborate with different cloud providers for different software, applications, infrastructure with respect to their needs to serve clients in different domain like BFSI, Healthcare, etc. In this way they will have agreement for customizing their services as per the client needs and would pay accordingly. This agreement would allow Mindfire Solutions to use their services on priority basis. But we would also suggest to have a platform of their own where they can seamlessly integrate all services and software i.e., cloud 360 which will help them to provide a single entry for their clients. It would be different for different verticals like BFSI, Healthcare, etc. CLOUD ARCHITECTURE: BENEFITS TO STAKEHOLDERS THROUGH CLOUD STRATEGY Collaborating partner Leveraging the cloud not only to reduce costs but also to drive growth through data analytics, by enabling collaborative cloud interface between partners and the company. This will allow easier and secured data exchange and help in creating newer business channels Cloud can also act a real time information sharing virtual hubs for both the company and its partners which will help syncing strategic step, improving transparency, maintaining transaction records thereby strengthening collaborative relationship. Government and other regulatory institutions Creating cloud infrastructure will help greatly to digitalize company data on virtual cloud spaces. By creating access for government and other regulatory institutions it will help government and regulatory authority to directly monitor company’s compliance policies and functioning.
  • 22. Cloud based data stocks will also help government and regulatory authority to constantly keep an eye on company’s financials so as to prevent bank frauds and serious corporate frauds. Employees Cloud computing allows flexibility in data accessibility for work practices. For example, you have the ability to access data from home, on holiday, or via the commute to and from work. It will also help the Employee management system in the company to have exhaustive performance and personal data for adequate and required training of employees along with allocation of responsibilities Customers Cloud will help customer by providing instant service updates from the company without the requirement of company’s intervention which will make service delivery smooth and uncluttered In the line of customized service delivery cloud-based customer management platform will help customer to remotely access various services offerings of the company and customize their ideal I.T. requirement thereby facilitating highly customer centric service customization ROI CALCULATION CLOUD BROKERAGE 1. Cloud brokerage is a service provided by a third entity (third party individual or business) to act as an intermediary between service provider and customers. 2. Provides B2B managed services with in-built scalable infrastructure on cloud 3. Helps customers to leverage service provider advantages and customise their services to suit the required needs. Provide End to End B2B needs for customers involving Electronic Data Interchange (EDI) and MFT (Managed File Transfer) 4. Assist Customers to implement their solution on their cloud environment or any public or private virtual cloud environments. 5. The B2B services offers all requisite features to execute EDI and MFT, which are based on SLAs. 6. Customer can also leverage low cost alternatives like – B2B conflux, a home-grown solution. It supports SFTP, FTP and AS2 protocols to connect to the customer back end systems and external trading partners.
  • 23. 7. Platform features: 8. Partner Management – Set-ups are easy to use, automation aids faster partner on- boarding and support for multiple protocols and channels. 9. Data Transformation – Supports for industry standards and easy pre and post data transformation. 10. B2B analytics as reporting tools 11. Unique pricing: Pay per use RISK ANALYSIS FOR CLOUD STRATEGY 1. Security and Availability Reluctance of cloud service provider to take full responsibility for security as security is a shared responsibility 2. Lack of Control Lack of control on the part of host as service provider (Vendor) is in control. There is no guarantee that the features we use today will be provided for the same price tomorrow. The vendor can double its price, and if Mindfire Solutions’ clients are depending on that service, then Mindfire Solutions might be forced to pay. 3. Security risks at the vendor Vendor supplies an important service for the business and stores critical data – such as customer payment data, client research reports, research and insights & mailing lists, the organisation places the life of your business in the vendor’s hands. It can lead to insider’s abuse and unauthorised access. 4. Outages Cloud service provider can have outages as it is dependent on internet. Its business implications are immense. 5. Data Access Cross-Border Rules for Data Access Concerns continue to linger around cross-border data movement across the E.U. and the U.S. as, as governments around the world emphasize information privacy. 6. Vendor Dependency/High Switching Cost Cloud service providers give access to resources via Web interfaces, proprietary APIs or command line tools. It will result in high switching cost and it will be difficult to find a provider offering a similar range of features. ROADMAP FOR CLOUD
  • 24. CHANGE MANAGEMENT AND IMPLEMENTATION STRATEGY The cloud strategy was implemented for Mindfire Solutions on a large scale on the basis of partnership with cloud service providers like Microsoft Azure, Amazon Web Services etc as pay per use model.
  • 25.  This was implemented such that they can scale their business and enable their clients use upgraded solutions. Since they have partnered and directly implemented the cloud strategy, it falls under post-implementation change management.  The following is the framework of change management (post implementation):  Since they partnered with known players for cloud services, they did not require any pilot. They directly went through roll-out process.  They should take initiatives as ‘Cloud Accelerator Programs” which ensures smooth adoption of the new cloud strategy implementation in partnership with their cloud service providers. These programs act as catalyst in Mindfire Solutions for the successful change management. This program can be used to change the thinking about cloud.
  • 26.  Another catalyst can be- the customer success stories shared by the Partnered client – This third-party involvement will bring effective change in the mind set of people for using client.  Explain other benefits of cloud i.e., both short term and long term- like the decrease in capex and Opex, benefits for employee doing their work faster and being able to access from anywhere, etc.  Provide re-skilling programs to the employees and encourage other clients by highlighting the success rate of providing solutions for other clients.  Communication shall be done properly so as to motivate everyone to use cloud strategy. STRATEGIES TO GO FOR IMPLEMENTING CHANGE Cloud accelator program Work Breakdown Structure (WBS) and work backlog planning Migration roadmap Identification ofpossible deployment patterns classification of selected customer environment, systems, and applications ROI study basedon customer’s planned use
  • 27.  Being Proactive rather than being reactive.  To embrace change.  Creating a robust framework which entails end to end functioning. From initiation to pre rollout and then to sustainment everything needs to be ensured.  Within frontline workforce a comprehensive and robust communication network needs to be in place. Field Technicians can be the change agents and bring in real time communications between the field and business operations.  Creating a Change Implementation Framework to collect Field Voices and their adoption at strategic level.  Use of existing processes to launch initiatives with change Implementation  A change implementation process spans – defining and scoping, execution and sustainment after pre roll out. CONCLUSION  Leveraging new technologies will allow easier and secured data exchange and help in creating newer business channels.  Partnering with other technological giants will help in strengthening the collaborative relationship.
  • 28.  For example, Cloud based data stocks will also help government and regulatory authority to constantly keep an eye on company’s financials so as to prevent bank frauds and serious corporate frauds.  To ensure a smooth adoption of the IT infrastructure initiatives such as ‘Cloud Accelerator Programs” in partnership with their cloud service providers. These programs act as catalyst in Mindfire Solutions for the successful change management. This program can be used to change the thinking about cloud.  The successful Identification and Assessment of Risk, Mitigation of the risks that arise, Implementation of Risk measures and timely Evaluation should be taken in order to avoid these risks in future by incorporating robust technology and processes. REFERENCE  https://www.Mindfire Solutions.com/about-Mindfire Solutions-resources/aws- cloud- whitepaper-beyond-the-cloud-reaching-for-stratospheric-heights-of- accelerated-business.pdf  https://www.Mindfire Solutions.com/InsightsWhitepapers/Cloud-Enabled- Enterprise-Transformation-Driving-Agility-Innovation-and-Growth.pdf  https://www.Mindfire Solutions.com/whitepapers/Mindfire Solutions_Cloud_Integration_Brokerage_Solution_Overview.pdf  https://www.Mindfire Solutions.com/InsightsWhitepapers/Taking-Testing-to-the- Cloud.pdf  https://www.Mindfire Solutions.com/InsightsWhitepapers/Cloud-Adoption-in- Capital-Markets-A-Perspective.pdf  https://www.Mindfire Solutions.com/services-resources/Services/Mindfire Solutions- cloud-steps-transformation.pdf