A short training presentation on web development for BizCentral & CharityNet USA partners.

1. Partner Service & Sales Training

2. I. Introduction to Web Development
II. Different Elements of a Website from a Users
Standpoint
III. Different Elements of a Website from a
Developers Standpoint
IV. Taking the Next Step
V. Our Web Development Services & Process

3. • Web Development:
• A broad term for any activity related to developing
a website for the World Wide Web or an internet.
• Web development can range from developing
the simplest static single page of plain text to the
most complex web-based internet applications,
electronic businesses, or social network services.
• “Web Development" usually refers only to the
non-design aspects of building web sites, e.g.
writing markup and coding.

4. • Website:
• a collection of related web pages, images, videos or
other digital assets that are addressed with a
common domain name or IP address.
• The pages of a web site can usually be
accessed from a simple Uniform Resource
Locator (URL) called the homepage.
• Example: http://www.BizCentralUSA.com
• A web site is hosted on a web server,
accessible via the Internet or private Local
Area Network (LAN).

5. • Website Design is a skill in creating a
number of presentations that will act as
a representation and open book of
„something‟ on the internet.
• The art of website design will utilize and
combine multiple disciplines such as:
•Animation
•Communication Design
•Graphic Design
•Corporate Branding
•Information Architecture
•Marketing
•Photography
•Search Engine Optimization
•Writing/Authoring

6. BizCentral USA Homepage CharityNet USA Homepage

7. • The are a variety of elements used on the
BizCentral USA and CharityNet USA
homepages:
• Flash Banner
• Scrolling Text
• Graphic Design Promotions
• Video
• Marketing Content
• Social Media (Blog, Bookmarks, E-newsletter
signup)
• Spanish Version
• Site Search

8. I. Introduction to Web Development
II. Different Elements of a Website from a Users
Standpoint
III. Different Elements of a Website from a
Developers Standpoint
IV. Taking the Next Step
V. Our Web Development Services & Process

9. • Every website should have the five most
common pages:
• Homepage
• About Us
• Contact Us
• Products/Services/Mission information
• Sitemap
• All websites start with a "Home" page. From
there, the visitor will expect other
conventional pages such as "About Us" and
"Contact Us". Along with pages that
describe your products or services.

10. • The homepage is the URL or local file that
automatically loads when a web browser
starts or when the browser's "home" button
is pressed.
• A homepage usually contains:
• A general welcome message or overview about the
company or organization.
• The companies logo.
• Any special promotions or events going on in the form
of graphic banners or media.
• A navigation bar that can guide users to other points
on a website.

11. • The About Us page should effectively explain the
company's purpose and what it stands for:
• An „About Us‟ page usually contains:
• Background information
on founding and history of
the company.
• Awards and distinguished
honors the company has
received.
• Information on corporate
programs and company
initiatives.
• Team/Staff member
biographies and company
structure.

12. • The „Contact Us‟ page serves the purpose of providing the users a
variety of ways to contact the company or organization.
• A „Contact Us‟ page
usually consists of:
• Phone Contact
• Fax Contact
• Physical Location of
the Office
• Directions to the
Office
• Email Contact

13. • The „Products and Services‟ page has a
primary goal of introducing consumers and
users to what a company offers.
• This can usually be done in an overview or list
format.
• More in depth pages can be added for each
sub-category if a company offers a variety of
services.
• Example: You may offer a range of marketing
services, but on your main products and services
page you simply state “A variety of marketing
services”. Under a separate tab you can then list the
marketing services you provide such as: press releases,
e-newsletter, blogs etc.

14. • A „Sitemap‟ is a list of pages of a web site accessible
to users.
• A „Sitemap‟ generally lists the pages on a website,
typically organized in hierarchical fashion.
• This helps visitors easily
find quick access to pages on a website.
• It also contributes to a
websites search engine
optimization.

15. • There are additional elements that can
enhance a website and promote a
better user experience.
• Some Examples of these include:
• Photo Gallery
• FAQ
• Newsroom
• Blog
• Newsletter Signup
• Shopping Cart Functionality
• Live Chat
• And More

16. I. Introduction to Web Development
II. Different Elements of a Website from a Users
Standpoint
III. Different Elements of a Website from a
Developers Standpoint
IV. Taking the Next Step
V. Our Web Development Services & Process

17. • Developing web content
involves shaping,
negotiating and making
many choices involving
technical, aesthetic, and
usability concerns.
• Developing web
information requires keen
skills in planning, analysis
and technical design.

18. • Html:
• Stands for Hypertext Mark-up
Language, is the predominant
markup language for web pages. It is
coding language commonly used to
create Hypertext documents for use
on the World Wide Web.
• CSS:
• (Cascading Style Sheet) A standard
for specifying the appearance of text
and other elements across an entire
web site. CSS was developed for use
with HTML in Web pages but is also
used in other situations. CSS is typically
used to provide a single "library" of
styles that are used over and over
throughout a large number of related
documents, as in a web site.

19. • ASP:
• Microsoft Active Server Page (ASP) is a server-side
scripting technology that can be used to create
dynamic and interactive Web applications. An
ASP page is an HTML page that contains server-
side scripts that are processed by a web server
before being sent to the user‟s browser. You can
combine ASP and Hypertext Markup Language
(HTML) to create powerful interactive websites.
• Web Hosting:
• A web hosting service is a type of internet hosting
service that allows individuals and organizations to
provide their website accessible via the World
Wide Web.

20. • IP Address:
• An IP Address acts as a locator to an assigned
device. Every machine that is on the Internet has
a unique IP Address - if a machine does not have
an IP Address, it is not really on the Internet.
• URL:
• A URL – Uniform Resource Locator – is the global
address of documents, websites and other
resources on the World Wide Web. Every website
will have a main URL to which they may choose
among those available.
• Browser:
• A Client program (software) that is used to look at
various kinds of Internet resources, e.g. Internet
Explorer

21. I. Introduction to Web Development
II. Different Elements of a Website from
a Users Standpoint
III. Different Elements of a Website from
a Developers Standpoint
IV. Taking the Next Step
V. Our Web Development Services &
Process

22. • Congratulations, you have a website! But
what good is it if nobody can find it?
• Search Engine Optimization is the next step
that must be completed once a website is
complete.
• SEO is the process of improving the volume or
quality of traffic (visits) to a website from search
engines via "natural" ("organic“) search results.
• Typically, the earlier a site appears in the search
results list, the more visitors it will receive from the
search engine (Google, Yahoo, MSN etc.)

23. • A company could have the flashiest, catchy
and engaging website ever built, but it does
no good if future clients, donors or followers
can‟t find it.
• By optimizing a website, over time a company
will experience more traffic on their site,
resulting in more sales and/or donations for
their company or organization.

24. I. Introduction to Web Development
II. Different Elements of a Website from a Users
Standpoint
III. Different Elements of a Website from a
Developers Standpoint
IV. Taking the Next Step
V. Our Web Development Services & Process

25. • BizCentral USA & CharityNet USA offer a variety of
web development services, including:
• Custom and Template Designs
• Search Engine Optimization
• Shopping Cart/Store Set up
• Flash Functionality
• Database Functionality
• Newsletter Sign up
• Administrative Reports Page
• Web Marketing Services
• Link Building
• Blog Implementation

26. • Once a sale has been made on one of our
Internet Marketing or SEO services, clients are
given access to our Marketing Solutions ”Steps
Page”
• Here, they will find a variety of information,
tips, samples and questionnaires.

27. • Step 1: Welcome, Order Confirmation & Customer Care
Consultation.
• Step 2: Client will complete a product questionnaire.
• Step 3: Client will choose from a set of pre-designed websites for the
base of their website.
• Step 4: Client will submit pictures to web developer if available to
submit.
• Step 5: Developer will work on site and once complete will request
edits and revisions from client.
• Step 6: Developer and client will discuss and setup hosting option.
• Step 7: Developer will discuss marketing options for the new website
with the client.
• Step 8: Setup Mailbox With Host Tech Support not web developer.

28. • Clients will follow the same general steps when they
purchase a customized website, except more in-depth
planning will take place to provide the client with a
completely customized website.
• Basic Website Vs. Customized Website
• Basic Website
– Standard 5 pages
– Professionally pre-designed layout
– Client will provide text and pictures to be added
• Customized Website
– Based completely off what the client wants
– Price is based off an hourly quote based on complexity
– Client can add multiple databases, flash, shopping carts,
newsletter sign-up, blogs and much more.

29. • Having a Website provides an organization with the
opportunity to add a lot of information about
themselves.
• A website gives an organization the ability to record
prospect information, which enables them to keep
key information about visitors to follow‐up with them.
• To interact with prospects, an organization can add
live chat, a blog or newsletter sign-ups to a website.
• A website can also incorporate a catalog of products
with pictures, a mission statement and testimonials;
even process a credit card online.