Almost two-thirds of business journalists report that the amount of business coverage at their organization has stayed the same or increased in the past five years, according to a new survey commissioned by the Donald W. Reynolds National Center for Business Journalism.

1. Business Journalists Study 2010 Prepared for the Donald W. Reynolds National Center for Business Journalism Prepared by Behavior Research Center Inc., Phoenix, Arizona

4. Asked of Reporters “ How many beats do you currently cover?” “ How many beats did you cover five years ago?” Among Journalists with One or More Beats (Mean Number of Beats Covered) Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

5. Asked of Reporters “ How many beats do you currently cover?” “ How many beats did you cover five years ago?” (Percent Who Cover Only One Beat) Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

6. “ About how many others in your newsroom cover business at least 50 percent of the time?” “ In your newsroom, about how many were there covering business five years ago?” “ And five years from now, about how many do you think will be covering business in your newsroom?” Mean Number of People in Newsroom Covering Business Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

7. “ Next, I’m going to read some ways other business journalists have told us their jobs have changed in the past five years. As I read each, please tell me if your own job has changed in that way in the past five years.” (READ EACH; ROTATE SEQUENCE) (% Yes) Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

8. “ Next, I’m going to read some ways other business journalists have told us their jobs have changed in the past five years. As I read each, please tell me if your own job has changed in that way in the past five years.” (READ EACH; ROTATE SEQUENCE) (% Yes) Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

9. “ What kinds of specialized training would be helpful to you in your job?” (PRE-CODE; RECORD ALL MENTIONS) Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

11. “ All things considered, would you say your job as a business journalist today is more satisfying than it was five years ago, is it less satisfying or does it give you about the same satisfaction?” Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729 Print Broadcast

12. “ All things considered, would you say your job as a business journalist today is more satisfying than it was five years ago, is it less satisfying or does it give you about the same satisfaction?” Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729 Wire Service Freelance

13. “ All things considered, would you say your job as a business journalist today is more satisfying than it was five years ago, is it less satisfying or does it give you about the same satisfaction?” Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729 Online

14. “ Has your own pay increased, decreased or stayed about the same in the past two years or so?” Total Print Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com For further pay information, see Table 23 in the full report. behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

15. “ Has your own pay increased, decreased or stayed about the same in the past two years or so?” Broadcast Wire Service Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com For further pay information, see Table 23 in the full report. behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

16. “ Has your own pay increased, decreased or stayed about the same in the past two years or so?” Freelance Online Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com For further pay information, see Table 23 in the full report. behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

17. “ All things considered, in the next five years do you see yourself staying in business journalism, do you see yourself staying in journalism but not business journalism or do you see yourself leaving journalism altogether?” Total Print Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

18. “ All things considered, in the next five years do you see yourself staying in business journalism, do you see yourself staying in journalism but not business journalism or do you see yourself leaving journalism altogether?” Broadcast Wire Service Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729

19. “ All things considered, in the next five years do you see yourself staying in business journalism, do you see yourself staying in journalism but not business journalism or do you see yourself leaving journalism altogether?” Freelance Online Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729